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This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition.
Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, learn how to set up Authorship for your website.
Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!
Are you a content writer? Improve your content writing for SEO with these 10 tips from Titan Growth.
3. Make headlines that pack a punch.
SEO Writing Tips to Make Your Content Go Further.
2. Keep it all under the same roof.
It’s no secret that SEO and content go hand-in-hand.
5. Structure your posts.
9. Promote natural link building.
After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make your content go further and enhance your SEO efforts at the same time.
You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!
Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.
7. Propel content with social media.
10. Monitor your activity.
8. Implement Google Authorship.
6. Incorporate imagery.
1. Write for your audience first.
Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.
The Semrush Site Audit Tool has a Thematic Report checking your site’s internal linking, showing:
PRO TIP: Depending on what industry you’re in, keyword difficulty can vary. Some may have high volumes with lower difficulty, while others may have lower volumes and higher difficulty scores. It depends on your niche!
Here is a more in-depth look if you click one of the cards:
For the example we’re working with, I chose ‘country music festivals’ as the primary keyword for the article.
Here’s what you need to consider when writing your H1 heading:
2. Optimize internal linking.
If you use Semrush, you’ll have a better understanding of how difficult it is to rank for a specific keyword, thanks to our Keyword Difficulty metric. The Keyword Difficulty metric takes into account authority and backlink profiles of the domains appearing in the top 10 SERP, as well as information about the keyword itself, including the type of keyword, search volume, search intent, and SERP features, if any.
And the tool shows what you need in a single tab — titles of the top articles and the context for your target keyword mentioned in an article.
Alt tags provide a text alternative to an image for search engines and those using screen readers to access a web page.
A site's URL structure should be as simple as possible. Remember that based on only these few words, users’ brains decide whether this content is helpful for them or not.
It’s essential to write a quality URL that clearly describes the page's content to help your readers understand what the page will be about.
Make a list of the content hub pages to help you build out topic clusters to better understand your site architecture. These pages often drive the most valuable traffic to your site and typically target your main keywords with the best content.
Keeping so much information in mind when creating content may seem overwhelming. Thankfully, you can rely on smart tools that can help you with optimizing your content before publishing, like Semrush SEO Writing Assistant. You will get all the necessary recommendations in real-time and can assess your text right in Google Docs or WordPress:
Topic Research can help you quickly find the most resonating headlines. After entering a topic, you’ll instantly see popular headlines that have the highest amount of backlinks and social engagement.
Search intent can be defined as what a user is searching for. Google devotes a lot of attention to teaching algorithms to evaluate user intent correctly and encourages content creators, SEO writers, and web admins to answer the requests with relevant material.
How to Pick Additional Keywords for SEO Writing.
Good structure is an essential element of high-quality content development. Subheadings make your content scannable and easier to read. According to our study, 36% of articles with H2 and H3 tags have higher performance in terms of traffic, shares, and backlinks.
Your article’s headline is not necessarily the title shown in search results. Consider that your article has two headings: the H1 tag displayed on the page and the meta title tag shown in the search results snippet.
Be sure to optimize your visual content. Below, you’ll find the main things you should do.
Use infographics, checklists, templates, and other types of visual content to deliver value to your audience faster and in a more catchy way.
The content format you choose, the message you convey, and the call-to-action you leave should depend on the search intent for a keyword. Search intent can be broken down into four distinct types, and each type has its own set of standard terms that you’d expect to associate with each of them.
PRO TIP: analyze your site speed with PageSpeed Insights.
Different visuals across a page can help convey information to the user better and circulate your content better.
2. Determine Search Intent and Identify the Right Format.
You can use our Topic Research Tool to help you get started. The tool helps to find your audience’s interests and shows a wide range of related topics, popular article titles, and questions people ask for your primary keyword.
Over time (or even rather quickly), it can be cheaper, more consistent, and sometimes more effective than paid advertising.
So, pick one primary keyword and then dig deeper. Your primary keyword should be the main focus of the entire article.
Images are often the most significant contributor to overall page size and can make pages slow and expensive to load. If you resize images to their maximum display dimensions, you'll almost always find that your site loads faster, bringing improved SEO benefits and a better user experience.
People in the US search the sample keyword I mentioned more than 33,000 times per month. High-volume keywords are popular, but they are also challenging to start ranking for in the short term.
I chose 'music festival' as a keyword to start my research and used the Semrush Keyword Magic Tool to find the volume, related keywords, and other valuable data.
Here are some recommendations on how to make your content readable:
An audit of existing content will help you understand which topics your content covers and which ones it doesn’t, which articles are relevant and worth referring to, and which ones are worth updating, etc.