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Meta tags are HTML tags that describe your page content to search engines and website visitors. The meta tags appear only in the page’s code, and anyone can check them via a website’s source code.
In this article, I’ll walk you through the 8 most important meta tags:
The heading elements go from H1 to H6. H1 is the largest and most important level, and H6 is the smallest and least important.
How to Check A Website’s Meta Tags.
<meta property=”og:site_name” content=”SITE NAME” />
The title tag is the first HTML element that specifies what your web page is about. Title tags are important for SEO and visitors because they appear in the search engine results page (SERP) and in browser tabs.
If you mark text with an H1 tag, you signify to search engines that it’s the most important text on that page.
Think of meta tags as a way to give both human users and Google a better idea of what your website is about. The more you use meta tags to specify, the more value you’ll provide.
Search engines can’t read images, which are a crucial part of many websites. Alternative text (alt text) is a way around that issue.
For example, you can see the title tag in the browser tab header of this Templatemonster post.
The Most Important Meta Tags for SEO in 2018.
The tag has four main values for the search engine crawlers:
Mobile characters for the search results snippets are now down to an average of 130 characters.
Open graph meta tags promote integration between Facebook, LinkedIn, Google, and your website.
Place the robots meta tag in the <head> section of your webpage.
8. Responsive Design Meta Tag.
Use the following syntax to add a responsive design meta tag:
<meta name=”twitter:creator” content=”@USERNAME”>
You should add proper alt text to images, such as the one below, so that search engines know how to interpret them.
<meta name=”twitter:site” content=”@USERNAME”>
Analyzing your use of meta tags is a great start to improving your on-page SEO. The 8 meta tags in this article are ones that will help you rank better, as long as you use them correctly.
The title tag is precious not only because it’s prime SERP real estate but also because it functions as a tab title in your web browser.
Not a single exact match.
For both these reasons, it’s definitely worth paying attention to where you link, and how.
The usage of heading tags these days is a source of some debate.
For example, if you view the HTML for this article, you’ll see the title is:
It’s especially important considering the variety of devices that are being used nowadays and the noticeable shift to mobile browsing.
It’s not a huge tweak, and it doesn’t influence your rankings on the search engines.
Some meta tags remain must-have, as they make up the taxonomy of your page.
As with many of the tags and tweaks we’ve discussed in this article, taking care of the viewport meta tag will be something your users appreciate.
2. Meta Description Tags.
This tag is a no-brainer to add, but one screenshot from Google is enough to show the difference it makes:
A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.
The SERPs have evolved so much that you may not even need to click through the results to get an answer to your query.
Here are the main Open Graph tags:
5. Nofollow Attributes.
Using the right meta tags the right way is all about communicating to the search engines:
Keeping your SEO neat, you would preserve a healthy balance between followed and nofollowed links on your pages, but would normally set the following kinds of links to nofollow:
Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to.
It is now recognized by LinkedIn as well.
It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect.