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Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.
“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.
For quick updates on SEO changes, try two YouTube channels: Moz’s “Whiteboard Friday” and “Google Webmasters.”
1. Improve Title Tags.
Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.
Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.
Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”
Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.
If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.
Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.
6. Produce Regular Content.
Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.
Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.
Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”
A sound SEO program relies on keyword research to:
10. Read SEO Posts.
Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:
Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.
You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.
Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.
Knowing what consumers want and the search phrases they use, map keywords to each page on your site.
To be able to get good SEO rankings, it’s important that your title tags are accurate and well written. Your site’s title-tags should be written with humans in-mind and with target keywords as a secondary consideration.
Getting an SEO service will mean knowing that your team can work with them to make sure that your site is as good as possible. You’ll also want to make sure that your SEO team is aware of your company’s goals. Good SEO service can help you target long-term growth, increase site traffic, drive sales, produce more B2B leads, and more but only if they can worth with you.
SEO means adjusting and curating your website for the algorithms that search engines use to index and rank pages. By adjusting a wide range of factors (including code, design, content, meta-data, structure, and a lot more) it’s possible for websites to rank their pages higher in search results, and to get more organic traffic. Getting good SEO involves being able to rank higher for the search keywords that matter to your business and that can bring in important customers looking for exactly what your business offers.
Why bother with meta descriptions?
So let’s look at what search optimization involves, and how to get started.
A professional search-engine optimization service will be able to craft meta descriptions with keyword focused, accurate, and professional info that matches your brand language and your company’s goals.
Links also pass ranking authority along to the destination page, which means a good strategy will help you create a link system that helps priority pages rank better.
There are a lot of ranking signals that search engines like Google and Bing look at when deciding how to rank pages in their search engine. In fact, although the exact amount is not known for sure, there are as many as 200 different ranking signals, each with a varying degree of importance.
Whether you are looking to do your own SEO work, or if you are planning to get SEO service from a company, you will want to make sure that your site’s title tags are optimized and that they are written with accurate and valuable keywords that can help your site gain traffic.
These descriptions accompany your title-tags in search engine results and let readers and visitors know what to expect when they visit your page. Many agencies and SEO freelancers will say these are important as well.
Getting SEO work onto your site.
When looking to get an SEO service, be sure sure to filter out agencies or services that use strategies like this or claim that they can make them work. Ask how you can know if your site has been penalized or if they will be able to provide insights on how your site is being indexed by Google.
Optimized content is one of the most important search ranking signals. Being able to optimize, curate, and adjust your site’s content is critical to improving your organic traffic. When getting SEO services from an agency, you’ll want to be able to work with them to make sure that your content is best optimized for your target keywords.
To get SEO for your website you have a few options. You can either do it yourself, or you can outsource it to agency, but either way you want to be sure that any SEO you get is able to drive your business toward your long-term goals and that it’s able to match with your existing brand language.
Get SEO results that help you grow your business and help you understand how your website is performing long term.
Search engines like Google offer guidance on best practices for SEO, and they also provide warnings against practices that go against their rules. In many cases this involve strategies which sort-of, kind-of work but are against Bing or Google rules and can possibly lead to your site being penalized or de-indexed.
Getting SEO services for your website’s goals.
Before you get an SEO service or before you begin yourself, you’ll want to check a few of the more important elements of your business to see if they could be hurting your search performance.
Technical search engine optimization is a complex concept that encompasses a lot of website elements and a lot of ranking signals. But as digital marketing has evolved, it’s become a lot more important to make sure that your site is well optimized for technical SEO in order to keep up with competitors and newer websites.
If you want to do your own optimization work then you’ll need to make sure that you know how to implement changes on your site – or be sure that you’ll be able to work with your developer when necessary.
The major advantage of SEO is that the costs are relatively low compared to paid-ads, and the pay-off can be very good in the long-term. This reason is why good search optimization is worth it for many marketers. It’s the one kind of digital marketing that offers the most reliable ROI. This is why SEO is important for businesses, and it’s why so many businesses hire an SEO company.
If you want to get good SEO then you’ll need to know what’s involved, and what role it plays in your business. You’ll need to know exactly what an agency does in order to ask the right questions and understand the value of their service. Likewise, if you decide to outsource your efforts, then you need to know what to look for in order to get SEO service that’s legit.
Our expert team is able to use RaddBOT SEO technology to replicate and observe how search engines react to any updates made to your website. With RaddBOT you get the ability to crawl your site in order to collect important URL data like title, page content, algorithm parameter value estimates, anchor text parameter matching, human emulation testing, cached page tracking, and more! This means that websites can get SEO services designed to help improve rankings by creating page ATLs with important target keywords and to help focus the site’s ranking authority instead of diluting it.