IMAGE SEO FOR ECOMMERCE WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Alt attributes are the text alternative to images when a browser can’t properly render them. They’re also used for web accessibility. Even when the image is rendered, if you hover over it, you will see the alt attribute text (depending on your browser settings).

One trick you can use to eat away at your background image size is to cut out the middle of the background image and make it a flat color or even transparent. This can decrease the file size substantially.

Take this image, for example.

Top 10 image optimization techniques.

The entire point of optimizing your images is to help increase your bottom line. We’ve talked about reducing file sizes and getting the search engines to index your images, but what about testing images to see what converts to more customers?

Using sitemaps doesn’t guarantee that your images will get indexed by Google, but it’s certainly a positive step toward image SEO. Google Webmaster Tools has many suggestions for correctly formatting your sitemap.

PNG images are becoming more popular as an alternative to GIFs. PNGs support many more colors than GIFs, and they don’t degrade over time with re-saves, like JPEGs do. Even though the PNG file type is starting to be used more often, the file sizes can still be much larger than JPEG images.

By placing your images on a CDN, you are most likely removing the image from your domain and placing it on the domain of the CDN. So when someone links to your image, they are actually linking to the CDN domain.

Google has many guidelines for image publishing, which may help your website rank higher on SERPs. In addition, you can use Google sitemaps to give Google more information about the images on your website, which can help Google find more of your images than it would on its own.

The alt attribute also adds SEO value to your website. Adding appropriate alt attributes that include relevant keywords to the images on your website can help you rank better in the search engines. As a matter of fact, using alt attributes is probably the best way for your ecommerce products to show up in Google image and web search.

9. Use caution when using content delivery networks (CDNs)

You could use the generic name your camera assigned to the image (e.g., DCMIMAGE10.jpg). However, it would be much better to name the file 2012-Ford-Mustang-LX-Red.jpg.

Many ecommerce sites will use thumbnail images, especially on category pages. They quickly showcase products without taking up too much real estate.

Large, under-optimized images slow down site speed and drive people away from your store. Research shows that if an ecommerce site loads slower than expected, over 45% of visitors admit they’re less likely to make a purchase.

Finally, always do a sanity check from time to time. View the source of your webpages and check to see if your alt attributes are filled out properly. You’ll be surprised by what you miss when you’re moving at the speed of entrepreneurship.

Better browsing experience.

The goal of image optimization is to create high-quality images with the lowest file size. Three main elements play a role here:

Let’s look at the three types and how they affect the same image:

By finding the balance between the three, you can reduce image size and improve website performance.

Image optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low. It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.

It’s really easy to blow through hundreds of product shots and keep the default file names your camera assigns.

You will find tables on the market specially designed for taking pictures. Otherwise, you can use any table that is stable and allows you to install your white background.

A/B analysis is delivering two copies of the very same material (for instance, a home page, call-to-action, or email) to 2 different audiences of similar size in an effort to evaluate the efficacy of each version.

Each component in the checklist is immediately connected to the site’s related areas. Sitemaps are generally suggested for all websites, however tiny showcase locations only with very few links may be omitted. Large websites have every reason to establish one in order to increase the crawl of their pages by search engines.

This is an opportunity to simply describe the image in natural language, again without keyword stuffing.

These metrics are measured and need to be monitored in order to maintain good loading speed, interactivity, and visual stability. With Google giving more importance to these, the best action is to optimize and improve the factors that directly affect it; and one of which is the images.

Submit an Image Sitemap on Google.

For larger products, things are a bit more complex in terms of photo editing. If you plan to take photos regularly, you can buy a white backdrop commercially.

WooCommerce is just a WordPress plugin for your site. It has no platform for itself. It just turns your WordPress site into a website for eCommerce.

ImageOptim – ImageOptim optimizes pictures by determining the optimum compressing settings and eliminating extraneous data like comments and perception. It supports PNG, GIF, and JPEG files.

The names of the images must not contain accented characters or special characters (é, à, ç, +, *, # …), which can be misinterpreted in certain technical contexts, resulting in an image not being displayed, which has a bad effect for the visitor but also in the eyes of search engine algorithms. So: “SEO.jpg” => “referencement.jpg”

But it doesn’t have to run WordPress, unlike WooCommerce. Thus, for product pictures, there is no fixed set of guidelines. For the photo upload requirements, you need to check your WordPress theme directives.

Don’t forget about mobile users! Viewing the correct size and good quality image gives them a better mobile experience.

If they truly are, you have all the odds in your favour that they will appear inside the SERPs.

So taking care of the description of the images will be beneficial (a little) for your SEO.

The sitemap also is suggested for websites with flaws in their underlying mesh. Some pages could be tough to locate due to the fact that they are rarely organically connected.

Kraken – This application optimizes and resizes picture uploads made using Kraken.io. There are lossless and clever lossy image optimization options available. JPEG, GIF, and PNG file formats are accepted.

Set up a Standard Naming Convention to Organize and Rename Your Images.

As we know, results can be influenced by optimizing the ease of the use of the eCommerce site, loading speed, the relevance of content, conversions, and a variety of other criteria. But if there is one strategy that is commonly taken for granted, that is optimizing product images and the other types of images being used for the website.

Image optimisation is the act of lowering image size by the use of plugins or scripts, which increases load time. eCommerce image optimization lossless and lossy reduction are both widely used techniques.

Thus, for product pictures, there is no fixed set of guidelines. For the photo upload requirements, you need to check your WordPress theme directives.

It’s extremely simple to use; simply click and drag pictures or files into the interface to have them optimised on the run. You may use the ImageOptim desktop icon, the Finder interface (on Mac), or a terminal script to activate it.

Graphics, like words, play an essential role in online content. As a result, they are among the key aspects to be examined. Then that’s a matter of fine-tuning their size, brightness, and placement on the webpage.

As a reminder, the “Alt” tag in HTML or the description of the image in editors is a relatively important area for search engines to analyze the content of the page.

Large pictures decelerate your websites, resulting in a less-than-ideal customer impression.

Magento.

You can use tools to remove data hidden in your files that have no impact on the visual quality of the images. However, it is necessary to assess your compression rate and consider image resizer tools as well. Indeed, too high a compression can degrade the quality of your images.

The largest file size allowed is 32 Megabytes. Also when we utilize the Kraken.io optimizing loss, their system does all in its power to guarantee that the outcomes are consistent of excellent quality.

Insert bright and good quality thumbnail images. There is nothing more annoying than a tiny thumbnail that barely helps identify a product.

Please keep in mind that Google has not established a separate sitemap file type for photos, but it does accommodate images throughout the conventional Google sitemap format (in XML version).

ECommerce platforms like WooCommerce, Shopify, BigCommerce and Amazon, have recommended image file sizes and dimensions to maintain optimized thresholds. Let us thus examine the requirements on the collected product photo upload for all major eCommerce platforms.

That said, by uploading an XML sitemap into Google Search, you are essentially telling Google whatever sites you regard to be high-quality.

There are several tricks and strategies that will help you to reduce the size of the photos on your page while still keeping them attractive enough even to exhibit confidently on your site.

This is also a quality criterion for SEO: A page that only contains images with an empty “Alt” tag will be rated less well than a page with “Alt” tags filled in.

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