IMPLEMENT SEO IN WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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<h2>Search for a .uk domain now!</h2>

At this time having a web developer is useful as you can send them a link to the site speed report and ask them to follow instructions supplied by Google in order to increase your pages’ loading time.

Having a website that works properly on all devices – desktops, tablets and smartphones – is extremely important. With mobile devices now driving 56% of traffic to top sites and with mobile-friendliness now a ranking factor, you need to make sure that your site is mobile-ready and that there aren’t any issues. You can learn more about the importance of mobile-friendly design here.

The webmaster tools products from Google and Bing allow you to go more in depth and see things like: who is linking to your site, what search terms are sending visitors to your site, whether your site has any issues that need to be fixed quickly, and more.

Titles . Write catchy titles that grab your visitors’ attention.

Step 6: Earn links.

Headings.

Have a unique title tag for each page.

Search engine bots can’t see images so you need to help them by adding an alt tag for each image. This alt tag acts as a short description of an image and it can also be a great place to use your keywords and help increase your chances of showing up in image search results.

Branding potential. It’s easier to build credibility and links to branded domains as people will take a yourcompany.uk more seriously than keyword-keyword.uk which looks spammy and isn’t fooling anyone. A branded domain can help build trust online and also increase the value of your content. When searching for your domain, use a domain search tool like the one we have at 123 Reg that allows you to check if your desired name is available.

But the fastest option is Google suggest. That’s because it gives you suggestions based on your search even before you hit enter. These suggestions are based on the most common searches that people perform when looking for the product or service you’re selling.

Check your mobile website.

WordStream’s free keyword tool (also shows you how often a keyword is being searched for)

Avoid dynamic URLs. Dynamic URLs are ugly and don’t say anything about what’s on your page. So instead of a www.example.co.uk/?p=3355474 you might want to use static URLs like www.example.co.uk/topic-name. Descriptive URLs allows visitors to figure out what the page is about just by looking at the link.

For example, looking at the source code for our .uk domain page, this is how the headings are organised:

The meta description needs to summarise the content on your page because this too will show up in search engine results together with the title tag. While it won’t help you rank higher, a well-written meta description can have a big impact on whether users decide to click through or not so it should be written to “sell”.

Your SEO checklist.

Site speed is an increasingly important ranking factor, so don’t forget to test your site’s speed and improve loading times if necessary. You can check the loading time for each of your web pages by using Google’s PageSpeed insights tool. If the speed is less than 90, you will need to make some changes such as optimising and compressing images, and loading scripts after your website’s main content, wherever possible.

Each group of keywords is useful as it helps answer specific questions that prospects might have about your product or service.

You can download your SEO checklist here. Make sure to have it with you as you go about optimising your website.

<title>.UK domain registration | Order your own .uk from 123 Reg</title>

Here is how the title tag looks like in the source code:

In HTML coding the header tags from h1 to h6 form a hierarchy.

Also, when it comes to SEO there aren’t any shortcuts. If you do anything shady to speed things up, you might get caught and get penalised, and it’s not worth it. The only thing you should focus on is creating a site that gives users what they’re looking for and optimising it for search engines so people can find it easier online.

Step 7: Things to check post-launch.

So if you’re just getting started with creating a new website, this post provides the basic guidelines to getting a solid SEO start and shows you where you can get the help you need to implement everything that needs to be done.

Lots of suggestions here, and they’re organised alphabetically.

If you click the Questions tab you’ll also see the common questions that users have about “water heater repair” when they search on Google, which is pretty useful as well.

Usability is super-important for SEO and it also helps keep your visitors happy. Great user experience refers to a site that is easy to navigate through, with information that’s easy to find and useful.

Make sure you write for your visitors first , and then for search engines. Your content needs to be fresh and enticing, otherwise you won’t stand a chance converting visitors into customers. Don’t ever sacrifice the usefulness and persuasiveness of your content for SEO-friendly content.

<h3>Sub-section of the secondary heading 1</h3>

Create an XML sitemap. Sitemaps are like a roadmap for search engines. They include every page on your site, making sure search engine bots don’t miss anything. You can use tools like the XML Sitemap Creator to automatically create a sitemap for you. Once your XML sitemap is created, you should submit it to Google Search Console and Bing Webmaster Tools so that search engines can crawl and index your website more easily.

Before you start adding content to your new site, you need to do a proper keyword research to find out which words your audience is using when they’re searching for your products or services.

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.

Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

With your keyword map in-hand, the next step is implementing on-page SEO, including:

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

6. Produce Regular Content.

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however.

Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.

If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.

If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.

In Google Analytics, go to Acquisition > All Traffic > Channels . Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

4. Map Keywords.

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

For quick updates on SEO changes, try two YouTube channels: Moz’s “Whiteboard Friday” and “Google Webmasters.”

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

5. Optimize Your Site.

Link acquisition, on the other hand, involves:

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

A sound SEO program relies on keyword research to:

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