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This type of agency isn’t concerned with the repercussions that could come from the shortcuts they take, mainly because it will be your company that suffers the consequences.
Content provides the much-needed support and context for your SEO, helping users and search engines understand the value you have to offer. But quality content takes skill and research to produce. And unfortunately, cheap SEOs are not willing to put in the effort.
SEO is only one channel of an effective digital marketing program. Coordinating approaches and strategies across multiple facets of digital marketing requires successful project and marketing management. Proper affordable SEO agencies will rely on the skills of an efficient marketing coordinator to oversee all digital marketing efforts. These coordinated efforts overlap multiple disciplines including:
It’s one thing to have an SEO company create, set up and optimize your Google Analytics account, but it’s another thing to have them control the data that you see.
If an agency is promising #1 rankings, RUN! 🏃♂️.
Putting Your Business at Risk.
However, these services are missing a key component: quality.
Effective affordable SEO packages utilize a team of dedicated SEO specialists, whose sole focus is improving your business’ organic position and visibility on the search results page.
Experience matters when it comes to successful SEO services.
Cheap SEO strategies rarely touch on the future or sustainability of your online business, so you can expect that there won’t be any long-term relationship with the agency, and with that, no long-term plan for your SEO.
They take the same approach with every account using a cookie-cutter technique to present you with a generic strategy that lacks customization and flexibility.
Each website an SEO agency works with is in a different situation in terms of how much of an online presence the website already has established (new website vs. 10-year-old site), and how competitive the industry and target market are; think New York City vs. Buford, Wyoming.
Having a dedicated team of professional SEOs, who focus on honing their skills, along with monitoring the constant evolution of search algorithms in order to stay ahead of the competition is key.
This type of low-quality link building could lead to a Google penalty, meaning your website could be deemed suspicious by a search algorithm or Google evaluator and your site may then be removed completely from the search results, halting any and all inbound traffic.
When making a decision about your first, or next SEO agency, we’d encourage you to look at how long they have been in business. Has it been a few months? A few years? Or has the SEO agency proved their status and have grown their SEO services over the course of a few decades?
Cheap SEO is comprised of automated tasks that should be completed manually, black-hat techniques that go against industry standards and a team that will exert minimal effort.
Cheap SEO Services.
Cheap SEO agencies are built on making a quick buck and—best case scenario—scoring the quick win.
You should begin with a clear understanding of what you are looking for an agency to accomplish and then work with your SEO provider to establish milestones and a roadmap of how they plan to keep working towards your goals.
And to make matters worse, you really don’t have any leverage in the situation, making it difficult to hold them accountable. Unlike a reputable SEO services provider, these agencies don’t care about their image, their [poor] performance, or your satisfaction.
A standard, “cookie-cutter” approach where every website gets the same treatment is a pitfall many businesses find themselves in when selecting a cheap SEO service. The solution, however, is that SEO doesn’t have to break the bank, as there are affordable agencies that provide effective SEO services at reasonable prices. They offer a marriage of proper, proven SEO strategy and implementation, combined with a flexible approach to meet every business’ unique needs.
Does the SEO agency provide clear, transparent reporting?
The bottom line is, SEO can’t deliver immediate results. If an agency tells you differently, they’re making false promises.
Like link building—what was once a process that emphasized the quantity of links your site needed to earn organic traffic, has now evolved, falling more in line with Google’s algorithms and best practices.
Experienced Team of SEOs.
With that quick win mindset, you can trust that there will be little effort given to understanding your business, the unique goals you have, the industry you’re working in or the competitors in your market.
Since cheap SEOs operate solely in the quantity over quality mindset, they don’t really take the time to advance their industry knowledge or keep up to date on, or even use, recommended best practices. This leads to using spammy tactics that can put your website in danger.
At first glance, cheap SEO service providers are speedy and efficient with their optimization. But it’s when you look a little closer that you realize those characteristics are not as advantageous as they sound.
Luckily, there are plenty of affordable SEO agencies out there that can help grow your business online, but the challenge is separating the good from the bad; the trusted services from the cheap ones.
Common traits of affordable SEO include:
When selecting an affordable SEO services provider, make sure to look for one who will provide you with unrestricted access to Google Analytics and make sure you own the account, so if you do part ways, you can retain access to your website performance metrics.
When selecting an affordable SEO company, the approach to optimization should be a multi-step process that includes the following:
They’ll create low-quality content, often “spinning” someone else’s work into their own words but with poor grammar and blatant structural issues. In addition to wasting your time and money, this shoddy craftsmanship could also reflect poorly on your company.
Either way, low-cost SEO services have become synonymous with cheap SEO. Today, cheap SEO goes beyond the price of the service. It also extends to the service quality and strategy results, which is why this kind of service isn’t your company’s friend.
They don’t care about keeping you as a customer. As soon as they sign you (and lock you into a contract), they’re looking for their next customer. In comparison, a reputable SEO agency builds a long-term relationship with you by learning about you and your business, plus your goals.
If you’re ready to partner with a trusted and reputable SEO agency, WebFX can help. With more than 25 years of experience, plus more than $2.4 billion generated in revenue for clients in the past five years, we have the skills and passion for growing your business.
Why is cheap SEO a bad thing?
If you’re researching cheap SEO for your business, then you need to read this guide. It provides your company with an in-depth, honest overview of the hazards that come with low-cost SEO services. Plus, it offers solutions for making SEO accessible to your business.
A customized approach isn’t in the budget for low-cost SEO. If you do business with a cheap SEO company, expect a copy-and-paste strategy. It won’t perform well or drive the results you want, so prepare to share some less-than-stellar reports with the decision-makers at your business.
This is the exact opposite of what an SEO agency does.
Nobody likes lousy customer service, yet it’s a signature trait of cheap SEO services. Whether you’re looking to ask a question, obtain a performance report, or discuss strategy, it’s hard to get anything from account managers at low-cost SEO agencies.
If you’re looking for professional advice on your SEO strategy, you could also research the cost of hiring an SEO consultant. With an SEO consultant, your business pays an hourly fee for their services, which often focus on identifying issues with your site, as well as opportunities.
Hire an SEO consultant.
Whether you chat with your organization’s leaders over a cup of coffee or deliver a presentation to the entire C-suite, these resources can help shape your strategy for persuading them to invest in SEO. They can also provide insight into what’s holding your leadership back from supporting SEO.
Over 200 WebFX clients have been interviewed by Clutch to discuss their experience partnering with us.
This decision is a direct reflection of the experience and skill of cheap SEO companies. They don’t stay up-to-date on industry standards like other SEO agencies. Even worse, they don’t care about the impact a penalty from Google can have on your website.
For example, your team may have to stay late (or arrive at work early) to receive a phone call from your account manager. Across channels, from phone to email, you may also encounter difficulties and misunderstandings due to language barriers.
WebFX the top SEO company in the United States.
The lack of experience at low-cost SEO agencies can have a tremendous impact on your strategy’s performance. Your account manager, for example, may use black-hat tactics to help your site rank, which can lead to a severe penalty from search engines like Google.
As search engines have evolved, their algorithms have changed too. That’s why SEO strategies often focus on assets that carry long-term value, like original content and links from other websites to that content.
If you’re looking to partner with an SEO agency that offers fair, reasonable prices, contact us online or call us at 888-601-5359 to chat about our award-winning SEO services for SMBs!
They don’t need to know anything about your company.
If you can only afford cheap SEO services, take the proactive approach and launch an SEO strategy in-house. With your training, you can create a plan that goes beyond the capabilities of a low-cost SEO company.