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Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.
Here are three reasons this plugin stands out:
And WordPress is there to help you do that.
4. Optimizing Images for SEO Is Simple on WordPress.
When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.
For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.
Google Analytics by Monster Insights.
On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.
Another hugely important thing they look for is good webpage design.
If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site, clears your database, and compresses your images for faster loading.
9. WordPress Is Easy to Integrate with Other Software Tools.
Also, each time you publish a post, this plugin “notifies” search engines of your new content.
If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.
There are many. But to you as a marketer, there’s one that stands out:
But they’re not the only software tools you can use seamlessly with WordPress.
6. WordPress Is Optimized for Mobile Users.
SEO titles and metadata improves how search engines interpret the relevance of your site.
Google XML Site Maps.
With WordPress, you have a platform that’s packed with SEO-friendly themes, plugins, and tools.
So how does WordPress help you with metadata?
What’s more, success in your social media campaign will indirectly improve your SEO ranking.
When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.
Simply click the "edit" button, and you can enter your preferred URL.
Tags are rarely useful to users that aren’t already on your site. From an SEO perspective, these pages rarely offer anything of value, and you typically don't want these pages to be indexed and send traffic from Google (traffic quality is low).
One way to install a plugin on WordPress is to log in to the admin panel and navigate to the ‘add new’ plugin page down the left-hand menu: Plugins > Add new.
Here’s a great guide that gives more insight into creating content for SEO to help you improve your skills while approaching and writing content that will help you rank better.
Then enter the contents of the HTML tag into the ‘Google verification code’ box:
11. Use Optimized Page Headings.
Tags are smaller and typically focused on specific topics.
Before you start creating or optimizing the content across your site, install our SEO Writing Assistant plugin (also available as a Google Docs add-on). As you write (or review) content, the plugin will help you to ensure that it is written in an SEO-friendly way, and will give recommendations and an analysis based on your Google top 10 rivals for a given keyword.
To learn how to use SEMrush to carry out keyword research in more detail, take a look at this guide.
It is more common than you would think to find that this block is left in place after launch. You need to check your site’s visibility settings under: Settings > Reading.
Example : One recipe my tag parmesan cheese, pasta, and butter.
Your page's title tag tells users and search engines what your page is about and is commonly regarded as being an important ranking factor. It is what feeds the clickable page title you see on Google search results.
For most sites, you will want to choose ‘Post name’ for your permalinks.
One of the reasons you have chosen WordPress as your website’s CMS might be because you have read that it is SEO-friendly out of the box. In fact, you only have to check out WordPress' own list of 'powerful features' on their homepage to see that they are proud that the platform is SEO-friendly:
For the purpose of this guide, we will be using Yoast, but take a look at our best WordPress plugins for SEO guide for both free and paid options.
18. Noindex Tag Pages & Other Low-value Content.
However, you know that the main keyword which you are targeting with the content is "best dog beds". The good news is that you can choose to overwrite the default URL and choose a custom permalink for the page.
You can either use snippet variables, add custom text as your title tag, or use a mix of both.
But what about other things which you can do to improve your site’s performance and help it to rank above your competitors? Here are a number of advanced WordPress SEO tactics for you to use.
WordPress themselves recommend three hosting providers, and it makes sense to consider these options if you are not sure where to start.
You need to make sure you are hosting your site with a reliable provider — site speed, uptime, and security are all key reasons to think carefully about who you will use as your host.
If your H1 is the book’s title, the H2s are chapters, with subsequent tags acting as sub-headings. Page headings are a great place to include your page’s main keyword and variants but don’t over-do this and never force the inclusion of a keyword somewhere that it doesn’t naturally fit.
3. Install a Free WordPress SEO Plugin.
You can use our Keyword Overview tool to identify the keywords you should be using and optimizing for.
You can get very technical on improving your site’s speed, but one of the most effective ways to increase this is by using a caching plugin to cache your posts and pages as static files. These static files are served to your users, rather than being dynamically generated each time and can significantly improve performance.
You can add H2 – H6 tags into your content by clicking onto a block, selecting the style as ‘heading’ and choosing the type:
When you first install WordPress, you will almost certainly see the platform’s default ‘Twenty Twenty’ theme. However, chances are this isn’t one you will want to use for your site.
Head to: SEO > Search Appearance > Taxonomies.
WordPress is the world’s most popular content management system, which runs 35% of the entire internet and powers many of the websites you likely browse every single day, including BBC America, Time.com, and TechCrunch. Even The Rolling Stones use WordPress for their official website. If it works for these global giants, you can see why it’s the go-to for many website developers.
It is all too easy to simply upload a screenshot or image with a useless file name, and it is not something we always pay attention to, but we should.