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Let’s say that you have your core ecommerce store on Shopify. It’s going great. But you also want to start a high-caliber blog that could generate some serious traffic and help increase sales.
Already have your site built somewhere else and need to transfer it to Shopify? We’ve got a guide for that, too: How to Transfer your Website to Shopify.
Then it doesn’t really matter. If you’re focusing on paid marketing or some other strategy for your ecommerce site then it’s completely up to you. In this situation, I’d use a subdomain for whichever tool hasn’t been installed yet since the main domain will already be taken.
The Easiest Way to Use Both Shopify and a WordPress Blog.
WordPress is over a decade old and is still the reigning champ for managing sites with a ton of content. If you plan on pursuing an SEO or content marketing strategy for your business, WordPress is the only legitimate choice for your site.
Even more impressive, Shopify will scale with your business no matter how large it gets — they’ve pushed into the enterprise segment in the last few years and are now considered ”best-in-class” at all tiers of ecommerce. From trying to sell your first product to selling one million products, Shopify is the default choice.
Which one should you do? Which goes on the subdomain?
Shopify’s content element does not compete with WordPress. If this post were about the right CMS to pick or how to start a blog, then my answer would be totally different. (As I type into the WordPress backend of Quick Sprout… which is not an ecommerce site, but a content site.)
Take a minute and really answer that two-part question. It’ll determine which route you go.
If you need help with this process, check out the Shopify Manual on this topic.
The blogging features in Shopify are so bare-bones that they’re only fit for the occasional company updates every few months. But if you’re only posting a few times a year, you might as well skip the blog entirely.
Why You Should (Almost) Always Use Shopify for Ecommerce.
The best bet is to keep everything on WordPress and use an ecommerce WordPress plugin to add a store to your site. The most well-respected ecommerce plugin is WooCommerce. It gets plenty of great reviews.
It does make sense to turn your WordPress site into an ecommerce store if you meet these conditions:
The choice here is easy. If you’re building a site that’s 100% focused on content or 100% focused on ecommerce, the best choice on how to build your site is very clear.
What WordPress does best: Content .
In other words, the only companies that would get value out of the Shopify blog feature shouldn’t have a blog in the first place.
The One Reason to Use WordPress for Ecommerce.
In this guide, I’ll walk you through all the details of where you should set up your online store — if WordPress ecommerce is right for you or not. I’ll answer questions including:
When you’re ready to build your Shopify site sign up here.
I really can’t over-hype the benefits of using Shopify — they’ve done an amazing job at building a tool to solve the needs of any ecommerce business owner.
Nothing else comes close to giving you all the features that you need to manage so much content along with all the extra functionality for SEO and other traffic sources. It’s the default content management platform for a reason.
This is easy enough that you’ll be able to get this set up with your WordPress host, domain registrar, and Shopify account on your own. There’s no need to hire a developer to do anything fancy. Simply set up WordPress on your main domain like normal while setting Shopify up on a subdomain.
We’ve hit on the real problem between WordPress and Shopify is knowing what to do when you have a content and an ecommerce site?
Why are product descriptions so necessary? Overall, this is really the only piece of text content you can place on the website with the specific product. Basically, it’s your only opportunity to include the keywords in the text naturally.
Broken Link Checker looks for links that may lead to 404 errors on your site. This is very important because search engines may impose sanctions on websites for a large number of missing/broken links.
It’s not about whether WooCommerce is SEO friendly or not. It’s about great WordPress SEO plugins available for integration with WooCommerce. That’s why the answer is YES.
2. Use Efficient Page Titles.
Optimizing your WP eCommerce website for search engines is important, even in 2019! All you need to do is to keep up with the latest SEO practices for WordPress.
Adding the Yoast plugin to WordPress takes no longer than 2-3 minutes.
But first, check out what’s going on with your existing content. In case you spot some duplication, red rid of them immediately. Delete the content with the lowest rating, the number of external links, shares, etc.
So how do you make your navigation the most efficient? First of all, place your most important pages in the main navigation menu. Other links can be placed in the site’s footer. Being added to the footer links is a good indication for Google that those pages are also very important.
The good news is, the WooCommerce code is SEO optimized allowing you to use any of the hundreds of available WordPress SEO plugins. And some of those plugins (Yoast SEO, SEMRush) may give you better SEO results than Shopify.
If your business has to do with selling foods, FoodBox would be your perfect pick. Organic color schemes, stylish design, and a professional look – all of it will stimulate leading to better website traffic and increased sales. Not to mention, you can even double or triple this traffic using smart SEO tools.
Page titles are crucial for both visitors and search engines. It tells them what the page is about. eCommerce websites typically have two types of web pages: one for categories and one for products.
All these URL edits are possible within WordPress. Just go to Settings » Permalinks and choose the preferred URL structure.
Today we’ll talk more about WooCommerce – the most popular open-source eCommerce solution built on WordPress. The guide below will help you raise your WordPress eCommerce SEO to a higher level.
How to SEO WordPress eCommerce – 8 Main Tips.
On top of that, all of this functionality comes for FREE. It’s 100% worth trying!
Now, it’s your turn to speak up. Are there any tips I missed? Any successes in following my recommendations so far? Feel welcome to share your experience.
In the meantime, the plugin is super easy to use and install. It will not only provide you with a standard SEO analysis and rank tracking but many other unique features. Those are 1) deep Schema support, 2) link building and redirecting feature, and finally 3) its own search console with a direct connection to Google Search Console.