KEYWORD DENSITY CHECKER SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Early / primitive search technology was not very sophisticated due to hardward & software limitations. Those limitations forced early search engines like Infoseek to rely heavily on page titles and other on-page document scoring for relevancy scoring. Over the past 15 years search engines have grown far more powerful due to Moore’s law. That has allowed them to incorporate additional data into their relevancy scoring algorithms. Google’s big advantage over earlier competitors was analyzing link data.

There is no single optimal or universal keyword density percentage. Each search query is unique & search engines compare (or normalize) documents against other top documents to determine some of their specific thresholds. Some keywords like “credit cards” naturally appear as a two word phrase, whereas other terms may be more spread out. Further, some highly trusted websites with great awareness, strong usage data & robust link profiles can likely get away with more repetition than smaller, less trusted sites can.

If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now.

Your top competitors have been investing into their marketing strategy for years.

Whenever you search for something in Google you only see what ranks. You don’t see the hundreds or thousands of pages that have been filtered for pushing too hard.

Good vs Optimal vs Overdoing Keyword Density.

As a general rule-of-thumb, when it comes to keyword frequency.

Using analysis tools can still help you uncover a lot of opportunities, including:

In this day and age the primary use of these types of analysis tools is not to keep dialing up the keyword density, but rather to lower the focus on the core terms while including alternate word forms, accronyms, synonyms & other supporting vocabulary.

When I first got in the SEO game I remember some tools trying to tell me to tweak into these stupid arbitrary exact percentages & realizing (after the fact) how futile that was only fuled my rage toward such software. So we created this free tool to serve the legitimate functions of keyword density tools AND warn against some of the futile (& even counter-productive) uses as well. 😉

These types of tools are still quite valuable when used with the right strategies . The above points were referenced trying to fix old issues from outdated tips & was really just mentioning how ‘optimizing’ for some arbitrary exact density often misses the mark.

The video to the right discusses optimizing your on-page SEO strategy both for conversions & to include keyword variations in the content.

Lazy & uninformed cheap outsourced writing tends to be fairly repetitive – in part because people paid by the word to churn out cheap content have an incentive to bloat the word count, no incentive to trim the fat, and no incentive to do deep research. Google’s leaked remote rater guidelines tells raters to rate low-information repetitive content poorly.

Dr. E. Garcia explained why density was a bad measure of relevancy in The Keyword Density of Non Sense .

When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition.

What Should My Keyword Density Be?

Keep in mind that some highly trusted brands rank more based on their brand strength than the on-page content, thus if you are creating content for a newer & less-trusted website you would likely be better off putting more weight on results from smaller & lesser known websites which still managed to rank well in Google.

Due to web spam, density by itself is a fairly poor measure of relevancy (see slides 17 through 20 in this 2004 PDF from Google’s Amit Singhal).

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history – for free.

Google On-page Classifiers.

Prepostseo keyword density checker (website keyword checker) not only helps you to fix your mistakes, but also it does identify your mistakes in your website content so that you can change it according to the best values. Content writers and webmasters have to check keyword density for their articles before they publish or after published; So we added both options to calculate density via webpage url or by copy pasting your text in the input box.We provide 100% free services and there is not limit on it tool. You can perform unlimited checks using keyword density calculator. We are planning to add an option, that will allow you to find out keyword frequency directly by uploading Txt, Doc, Docx or PDF file.

Our online Tool analyzes results in 3 different angles. It will display one, Two and Three words density. Frequency of using one same term must not exceed from 3% of your total content and In case of long tail search phrases you must keep it between 1-2%.

After the results displayed you will see 3 outputs; Phrase Name, No. of times it is used, and it’s percentage according to the total content. Formula for calculating it's value is very simple. First your phrase is calculated; how many times you have used it in your content and divide it with the total length of your text.

How Keyword Density can result in Over Optimization.

To use prepostseo Keyword Density Checker , Paste Url in the input box OR Paste Text in the given textbox and click on Check Density Button.

It's value is calculated with the following formula (NKr/Tkn)x100 , where Nkr is how many times a keyword is used and Tkn is total words in your article or text. If you are using term “Plagiarism Checker”, it will be considered as one keyword, not 2 words and formula will be (1/Tkn)x100 .

Table of Contents:

Now most common question comes in mind; what will happen if I exceed it's limits. Excessive use of same words or phrase may are not recommended by search engines and your website may penalize by google or bing under the section of keyword stuffing. So never and ever try to over-optimize your website content.

If Density is less than 3 percent then it’s nothing to worry about, but if it exceeds this limit then it will be considered as keyword stuffing. First Trick is to use different synonyms, for example, you can replace “plagiarism checker” with “plagiarism detector”, “plagiarism software” or “copy paste checker”. For this purpose you can use prepostseo free article rewriter tool, it will automatically search for synonyms against the content. The second Trick, Increase text length; it will automatically lower this percentage.

Keyword density is the percentage of times a keyword or phrase used in a web page as compare to the total content available on that web page. In SEO term, webmasters calculate it to determine whether a web page is relevant to a specified topic.

Online Keyword Density Checker.

How it is calculated.

In the early 90s, most of the webmaster used this trick to rank their website in the search engines in no time. But with the passage of time search engines restricted their policies to improve search results. In its Panda update, Google marked all those websites spam, those were using the same keyword multiple times. Using a keyword 4-5 times is natural. Most of the SEO experts recommend it's percentage lower than 3%. More than that percentage is over optimization.

Prepostseo leads in providing free SEO tools. We offer 95+ SEO and web management tools that are shaping career and future of more than 01 Million users across the world. Our popular SEO tools are Plagiarism Checker, Grammar Checker, Reverse Image Search, Paraphrasing tool, and Word Counter. All these tools are always on top priority of a blogger and SEO expert. Other than these tools, Keyword Density Checker, Readability Checker and Domain Authority Checker are among favorite SEO tools for beginners.

How to deal with keyword Stuffing?

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