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So who exactly should you request backlinks from? You can easily look for the best opportunities using our Link Building Tool.
You can then politely email the person who mentioned you and ask them to add a link in, making sure you demonstrate how the link adds value to their readers — this will help make their decision easier.
Usually, if the site has been around a long time, generates a healthy amount of traffic each month, is active on social media, and has elements that indicate it’s a secure site, this is likely a good link.
2. Adding links.
As a general rule, paid links purely to help increase your rankings should be a no-go.
Keep in mind, no-follow links aren't known for helping your website rank better in SERPs.
If you are interested in getting a backlink from a particular website you know could help boost your website or page’s rank, chances are you will need to contact the website owner directly to make it happen.
Page authority, or PA, is another metric marketers can use to predict how a page ranks in relation to other pages on the same topic.
One last thing to note, adding links on your own will not give you a significant competitive advantage. As with quick win tactics, a strategy based around traditional link building is likely to be one that competitors can easily copy.
The most successful strategies deliver sustained success, and you want to use tactics that aren't going to be impacted by a web spam filter or fall short in a manual review.
Unlinked Brand Mentions.
No-follow links are typically used when you want to link to another website but don’t want to support that site.
You can also make sure your social media profiles are optimized and include the link back to your website in the bios.
You can find brand mentions using the Semrush Brand Monitoring tool to receive notifications whenever someone mentions you but hasn't linked to your site.
If you build the wrong links and use risky black hat tactics, you risk having toxic links in your backlink profile that could negatively affect your rankings and organic traffic.
Having a natural link back to your website is by all means considered a “good link” and has been dubbed one of the safest link building techniques. Natural links are also one of the best and most efficient ways to promote your blog or your website.
Do-follow links can provide a website with link juice and help increase a website’s rank. The higher domain authority the website linking to you has, the more link juice you will get, and the higher your page will rank.
Another helpful tactic is ensuring you tag brands and people of influence in your content when you talk about them in your content. If they practice social listening, there is a good chance they will share the post or the link you shared on social media, which will help you generate a backlink from a profile other than your own.
The success of a link building campaign can look like different things to different people.
There are, of course, a few exceptions to the rules:
Yes, a lot of them are, but this isn’t necessarily a bad thing. All natural backlink profiles have a mixture of followed and “nofollowed” links. Furthermore, sites like Reddit sometimes remove the “nofollow” attribute on links within popular threads.
But how exactly do you do this?
That’s 38 more people who might be willing to swap out their dead link in favor of a working one.
The easiest way to do this is to search for a topic in Content Explorer and filter for pages that have a good number of links.
This time it’s a mention of Ahrefs’ Content Explorer that’s gone unlinked.
9. Community site link building.
Here’s a CRAZY example I found a while back in the travel niche:
Furthermore, this is a helpful thing to do and can be the catalyst to a great relationship—a relationship that may lead to more links further down the line.
That’s something we wondered ourselves, which is why we reached out to 630 blogs and asked them to sell us a link.
Why should they do this? Relevance.
Do you want to build links to your ecommerce product or category pages?
These are notoriously difficult to get.
Most of the time, this happens because the author chose to delete the page (and your link along with it). Unfortunately, there’s not a lot you can do about that.
The number of times this article was shared on Twitter.
Not all link building tactics are outreach-based.
But here’s the critical thing: You don’t necessarily need any “content” at all. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality.
6. Paid promotion for “linkable assets”
How do you find good guest post prospects? Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. Here’s one such query that fits the bill:
Most people tend to link to your homepage because it’s easier for them to do so.
Most people focus on building ONLY the highest quality links.
309 backlinks from 63 referring domains. Madness.
Referring domains report, via Ahrefs’ Site Explorer.
How do you find good blog posts on which to comment?
Do all links cost that much? Not at all. Some bloggers quoted us around $30-$50, whereas others quoted THOUSANDS. These were all quotes for links to be added to existing posts, or for paid guest posts—both of which are common ways to buy links.
Content Explorer is the best way to find folks who meet the first criterion. Just type in a word or phrase, and it’ll search almost 1 BILLION web pages for matching results.
Strategy = overall plan.
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
No, but such links are still worth having, especially as repurposing content like this is often quite easy to do.
This happens more often than you might imagine. Here’s another one:
This is something we do at Ahrefs.
But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London. Well, it’d make much more sense for them to link to your category page for London-based homes to rent, right? Definitely.
This link to the Airbnb homepage comes from a blog post about moving to London. Furthermore, the context of the link is all about finding accommodation in London via Airbnb.