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Our link-development strategies consist of natural link-building methods through content, awareness, and digital marketing as a whole. We also focus on outreach, as we’ve found this to be an extremely effective method in garnering up valuable links which may have otherwise been non-existent within your backlink profile. We always strive to cater our link-building strategies to your unique industry. Every industry is unique and every business within said industry is unique, therefore, it truly requires a unique, custom approach at all times.
Our team is happy to produce links for your organization on a monthly basis. If you have a set goal in mind of the links you’d prefer to acquire, we’ll be happy to strive to meet those goals and have them align with our recommendations as well. Quality of links over quantity of links is the route we prefer to take and we always produce unique, high-DA (domain authority), high-PA (page authority), links for all of our clients. Our links are generally acquired through organic methods which can range from content creation to authoritative articles to mutually beneficial partnerships with influencers in your niche. With our monthly link-building campaigns, we’ll provide a report each month on the links we’ve acquired for your site and we’ll also showcase how much we’ve helped your site progress when compared to the previous month’s efforts.
Regardless of the age, size, authority, etc… of your site; any site can benefit from link-building services. Link-building can sometimes be extremely easy and it can sometimes be extremely difficult. Whether or not you struggled to obtain said link(s), it’s important to keep note of the fact links will most likely always be a determining factor for your site’s rankings. Your site will require links to be at the top of the SERPs (search engine result pages) and you’ll find the more higher quality links you have, those with high DA (domain authority) and PA (page authority), the easier it will be to rank for high-competition keywords upon publishing your content. With all of this being said, let’s go into the variety of link building services we offer here at DASH-SEO:
Link Development Strategies.
If you believe your current backlink profile may be holding you back from ranking on the first page of SERPs (search engine result pages), then feel free to contact us for a backlink audit. Some agencies you may have worked with in the past may have submitted your site to sketchy directories, bought links on your behalf to PBNs (private blog networks), or just may have not done a good job overall. Whatever the case may be, we’ll pin down exactly what is causing the decreased rankings and help you on your way to achieving the rankings your site deserves.
Check out our additional services and feel free to contact us to see how we can best help your website’s SEO! If you’d like a complimentary SEO audit of your site, feel free to fill out the form below and we’ll have it back to you within 24 hours.
Monthly Link Building Campaigns.
So, where Link Development used to be all about acquiring links, now it’s about building a balanced link profile. To do that, we focus on three key areas:
Link Maintenance is about keeping all the good stuff. Our reporting software alerts us when an active, high relevancy, high authority link changes to “nofollow” or becomes inactive. This gives our staff the opportunity to contact the webmaster to fix the problem. The software also alerts us to changes in anchor text.
Our approach to Link Building is two-fold. First, we do some upfront research to find web sites that are relevant to your market and are themselves considered authoritative. Second, once we’ve identified those sites, we approach them about a link. Since you never know what’s going to someone, we try several different approaches. Sometimes, all you have to do is ask. This works best in a situation where someone already has content that mentions the Brand. Sometimes, we have to offer something in return for the link, like an original piece of content or an infographic, or a sneak peek at an upcoming product release that they can review. This last one has the added benefit of bolstering your social media efforts if they tweet about it.
Link Building and Link Development.
Link Shedding is about getting rid of the links you don’t want Google to use when developing your relevancy score. All links pass “link juice” from the site where they originate to your site, but links that originate from low quality sites will actually pass negative link juice that takes authority away from your web site.
The main thing is not to try to do too much too fast.
Link Building is about gaining new links. It is a time-consuming job but in the end, it’s worth the effort because nothing says “authority” to Google like links coming in to your web site from another relevant and authoritative web site. With Google’s Penguin updates, getting a lot of links all at one time – unless they occur organically (i.e. because you did a press release) – is a sure signal to Google that the links aren’t “organic.” Meaning the links didn’t come as a result of good content but rather the links were bought or bartered. If Google detects that your web site employs this tactic, they can and will remove your entire web site from their index. Just like they did to JC Penny.
Up until a few years ago, the number of links a web site had was like the number of votes received in an election: all other things being equal, the web site that had the most links (votes) would be considered more authoritative and would rank higher on the SERPs (win the election).
To figure out which links to disavow, we go through all of the inbound links. Links that contain the “nofollow” modifier don’t count, since that tells Google not to consider them anyway. What we look for are links that come from web sites with a low Domain Authority score, a low mozRank and a lot of outbound links. Once we’ve identified the links we want to remove, we make a list and upload it into Google’s Link Disavow tool or provide it to your webmaster so he/she can upload it.
That changed when Google released Penguin. Penguin looks at not just the number of links (and the anchor text of those links) but also the quality and relevancy of sites the links came from. But that left webmasters with a problem: since not all web sites have the same value, what do you do with low quality links coming into the web site that you can’t control? Google gave webmasters the answer when they released their “Link Disavow” tool. The Disavow tool allows webmasters to tell Google which links should be considered when determining authority and which ones shouldn’t.
Another part of Link Maintenance is looking for opportunities to improve existing links. Our software shows a thumbnail of the page the inbound link is coming from as well as the page it’s linking to. It also shows whether the link uses an image or has anchor text. If the link uses an image, we can contact the webmaster at the site to see about getting a text link. And if the link uses anchor text, we can often contact the webmaster to see about getting the existing anchor text replaced with other text that may be more beneficial.