LINK OPTIMIZATION IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO













The free version of Yoast SEO includes several checks and features to help you improve your internal linking.

Therefore, your newest blog posts will get more link value if you link to them from the homepage instead of only on the category page. And Google will find recent posts quicker if they’re linked to from the homepage.

So we’ve added links from other relevant articles, such as ‘7 keyword research mistakes to avoid‘, ‘ What is keyword research‘, or ‘Focus on long tail keywords‘ to the main article. And we link back from the main article to these posts. In doing so, Google will understand that the ultimate guide contains the most information about [keyword research]. So, in the end, Google will rank the ultimate guide above the other, shorter posts about keyword research.

If you have hierarchical pages on your website, link parent pages to their child pages and vice versa. Also, don’t forget to link sibling pages to each other. These pages should be related on a well-organized site, and connecting them like this will make perfect sense.

Internal linking is something you control as a site owner. With the correct internal links, you’ll guide your visitors and Google to your most important pages. Our internal linking tool can help you by suggesting related posts to link to!

Text link counter.

Did you get a red bullet for internal links in Yoast SEO? Jump straight ahead and read how this assessment works in Yoast SEO and how to improve your internal linking.

As link value passes to these most popular/recent posts from many different pages, they get a boost. Besides that, the posts will be easier for visitors to access, which will increase traffic – and more traffic is a positive sign to Google.

Internal linking is an essential factor for Google and other search engines. But why? And where do you start?

Taxonomies, like categories and tags, help you organize your site and help users and Google to understand what your content is about. If you have a blog it could be beneficial to add internal links to the taxonomies the post belongs to. Adding links to the category and tags helps Google understand your blog’s structure and helps visitors to navigate to related posts more easily.

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable pages. So using the right internal linking strategy can boost your SEO!

Once you have decided which links should be on a page and which pages should get link value, it’s important to use the right anchor text. The anchor text is the clickable text that visitors see. For example, the anchor text of the two internal links in the example below are ‘link schemes’ and ‘paid links’:

You used to prevent losing link value to unimportant links by giving them a nofollow tag. A nofollow tag asks Google not to follow the link: so no link value is lost. Now you might think: “I’m going to nofollow less important links to give the most important links more link value.” While this worked in the past, Google has become more competent. Now it seems that the link value for those nofollow links doesn’t automatically flow to the other links on the page. The nofollow link will be counted as a link and the link value for that link will be lost. Therefore it makes more sense to have fewer links on a page instead of nofollowing some of the links.

To make it even easier to find posts that aren’t linked to, Yoast SEO Premium has the orphaned content filter. This feature allows you to see which posts and pages aren’t linked to at all, by other posts and pages on your website. Using the filter, finding important posts that need more inbound internal links is a piece of cake!

There are many plugins and modules that add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts actually are related posts. If you’re not sure, linking to posts manually is probably best. That’s what we do on Yoast.com – we select a related post manually (or with a little help from our internal linking tool – more on that later) and place a link to that post at the bottom of the article.

If you do it well, your website’s menu should reflect this structure. In our Ultimate guide to site structure you can read how to create the best site structure for your site.

Setting up an internal linking strategy.

When you’ve written various articles about a certain topic you should link them with each other. This will show Google – and users! – that those articles are topically related. You can link directly from sentences in your copy or add links at the end of your post.

On a post level, the Yoast plugin helps make sure you give internal links some thought. In the plugin’s metabox, the internal link assessment of Yoast SEO checks whether you’ve created links to other pages on your website in your text. It also checks if these links are followed or nofollowed.

Every website consists of internal and external links. Internal links connect pages and posts on your website, and external links connect your pages to other websites. In this post, we focus on internal links and what they mean for SEO. See our posts on link building if you want to get more external links pointing to your site.

For example, you’ll see links to the ‘Content SEO’, ‘Internal linking’, and ‘Site structure’ tags on top of this post. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.

An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t see a page if there are no links to it.

Another feature in Yoast SEO Premium is the internal linking suggestion tool, which helps you to find related posts to link to. When you’re writing a post, you can immediately link to a related post by dragging the link into the editor. You’ll see the suggestions in the Yoast SEO sidebar on the right-hand side of your screen:

If you over-optimize anchor text you might hurt your website. And by over-optimizing, we mean keyword stuffing. Previously, you could give all anchor texts the same keyword and Google made your website rank higher for that keyword. Nowadays, Google is smart enough to understand that the content around the anchor text says more about the relevancy of a keyword than the anchor text itself. So make sure the anchor text looks natural in your copy: it’s fine to use keywords but don’t add the exact same keywords to every link’s anchor text.

6. Try adding navigational links.

The last option to mention is creating internal links to your website’s most popular or newest posts. Preferably create these sections in the sidebar or the footer of your website to have them appear on all pages and posts.

Because you want to let Google know that this is your most important content, you need to add many links to it. There are various spots from where you can link to your cornerstone content. Here, we’ll give the most common options, from your post’s copy to your navigation.

Unlock our internal linking features and get free access to all of our SEO courses with Yoast SEO Premium:

There are several types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content. We call those contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to find out what content on your site is related and determine its value. The more links a significant page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.

Moreover, you want to show Google which articles are your cornerstone: your most complete article on this topic. You have to add a link to the cornerstone in all of the articles on this topic to do so. And don’t forget to link back from the cornerstone to the individual posts.

We always advise website owners to imagine their website as a pyramid. On top of it is your homepage; below that there are some sections or categories, and further down, there are individual posts and pages (possibly with subcategories in between).

Then, you should determine what your most important content is. If you’re not sure, please read our article on cornerstone content. In short, it’s your best and most complete content; it’s about the core of your business. It’s the content you want people to find when searching for topics or products you specialize in.

Note that adding a nofollow tag doesn’t mean that those target pages can’t be found in Google’s search results. If you don’t want pages or posts to show up in the search results, you should also give them a noindex tag. The noindex tag means that Google shouldn’t render the page and shouldn’t give the content a place in the Google index to show up in the search results.

Both readers and search engines must be capable of reading your URL. Search engines as readers, read your URLs words to know what the page is going to be about. That’s why you should not use dynamically generated URLs and customize them in order to provide full comprehension of your content and target. Example: if you are an ecommerce shop selling black leather jacket you should write the dedicated page URL this way:

If you need to change a page URL for any reason, do not forget to inform search engines its new location. Actually, there are chances that search engines have indexed that page. You don’t want to lose link juice from a well ranked page so that’s why you need to implement 301 redirect on the old URL place to notify Google bots your new URL destination.

Try your best to include your primary keyword in your URLs. Even if in most cases it can’t be done on your homepage, focus on integrating your target keyword related to your product or category pages.

1# URLs must be readable by everyone.

Some pages can sometimes create duplicate content when they are dynamic pages with filters for instance. The way to prevent this action, is to use canonical URLs. This tag can be used if you want a specific URL to become the preferred one even if other ones direct to the same content. In this case, you need to add a rel=”canonical” link element in the head of any pages with the same content. Example: <link rel=”canonical” href=”http://yourdomain.com/red-couch” /> Also, you should set up your URL preferred domain. Actually, search engines perceives www, https, non www, etc as different websites and then will categorize this content as duplicate. Another way to avoid duplicates is to set up your dynamic parameters and tell search engines when they should ignore those parameters. It can be the case with pagination or session ID.

The way an URL is written bring information on its importance. In fact, search engines regard web pages in root folder as a top content that should be prioritized over other ones. That’s why you need to categorize your URLs in order to clearly determine and show to search engines which URL should get a little boost in the SERPs. Example: http://yourdomain.com/specific-keyword will get more authority than http://yourdomain.com/category/specific-keyword and more than http://yourdomain.com/category/subcategory/specific-keyword.

You should optimize your URLs for SEO. While it can be just seen as a small information about a web page’s location, it contains much more information. Actually, URLs provide informations to search engines about the content of a page, its context and its target. URLs are composed of different factors that are not all as meaningful. But here are the 10 most important ones you should take care of and that can impact your rankings and visibility.

This is a good way to inform search engines which web pages are mobile friendly and which one are not. Those first ones seems to rank higher in the SERPs since the Google mobile update. Even if some experts say that responsive URLs do not not need to be included to a sitemap, it is safer to do so.

http://yourdomain.com/black-leather-jacket and not this way: http://yourdomain.com/index.php?=5754225=t44=?p=987.

If you want to optimize your URL then the way you separate words does matter. Actually, Google robots are set up to read hyphens and not underscores. If you want to have a chance to get ranked, then you have to apply this rule. Example: http://yourdomain.com/red-couch and not http://yourdomain.com/red_couch.

9# Don’t forget 301 redirect for broken URLs.

Bad URLs can get you penalized by search engines if they index duplicate URLs for example or other unoptimized URLs. For instance, you can have features creating filters on your website generating dynamic and duplicated URLs. You can thus block those extra URLs using robots.txt.

Capital letter can confuse search engines and readers as it can make it more difficult to understand.

Even if they do not have a direct SEO impact on your rankings, favicons have a lot of advantages. This little icon next to your URL in browser helps better recognize your website brand. It is also easier to your website in bookmarks. It thus will help to develop your brand visibility.

6# Include your target keyword.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.