LIST OF BEST SEO TOOLS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Likewise, if you are local, take advantage of Bing’s local results and create or claim your Bing Places listing. When someone searches a “near me” search in Bing, you better show up. Even if the search volume is limited in Bing, go get more visitors!

Dashword is a startup content software company. Dashword’s powerful software helps SEO teams write content with a better chance of ranking.

Screaming Frog is my favorite SEO spider tool. It’s my go-to when kicking off an SEO account and also to do periodic health checks. You can set the user-agent to crawl as Google and gain a look into what Google will come across when they crawled your site. It allows you to easily locate errors, mixed protocols, where your pages need optimization. It’s not very expensive either as you will only pay an annual fee.

Ahrefs.

At LSEO we use Canva to create case studies, open graph images for our pages, ads for social media and display, and even to create images to insert into our landing pages and content.

Brightlocal is one of the most powerful local SEO tools out there. It handles tasks like citation building, citation audits, review building, and multi-location reporting. If you specialize in local SEO, Brightlocal should be on your radar.

Dashword uses machine learning much like Google’s algorithm to analyze top ranking web pages. This will take your content and rankings to the next level.

Not a lot of people know about this tool, but you should get to. This tool is a part of your Chrome browser and can be useful for looking into what can be causing loading issues or errors on your site. It will allow you to debug CSS and javascript issues. You can view the Chrome developer tools by visiting a site and clicking cmd+shift+C on a Mac or control+shirt+C on a PC.

A Chicago-based SEO agency. One of the coolest things about Northcutt is that they offer a ton of free tools on their site. They have link tools, keyword tools, search engine tools, rank checkers, header tag tools, IP tools, and more.

This tool excites me. It’s become a staple of our reporting here at LSEO. It gives a sense of ease to reporting as it is all dynamic. You set up the metrics that you want to track and it will automatically populate the data for the time frame you have chosen and compare it to whatever comparison period you choose. We like to use month over month and year over year. Data Studio allows for so many different connectors that you can basically pull in any type of data you can imagine, even from other tools we will highlight in this article.

Madison Smith is an SEO and content marketing specialist at Best Company. She uses MarketMuse and it has been a true game-changer for her. “I have struggled in the past spending hours mining through keyword data on Ahrefs or Spyfu to craft my own content. MarketMuse simplified this process. It analyzes all those keyword opportunities for you and gives you content suggestions that are predicted to be popular. MarketMuse can even create outlines of content, such as blog posts so that you can truly maximize every point that you are trying to make.”

Brightlocal.

Check it out if you are in the market for a cheaper all-in-one SEO tool.

If any aspect of your business is somewhat local, you need a Google My Business. Your GMB should be optimized with what type of business you have, the correct name, address, and phone number, a description of your business, and posts, offers, or products. A majority of organic searches today populate map listings. You need to ensure you show up in them. Also, don’t forget to leverage reviews from happy customers by creating a short name link to share!

Ahrefs is a “do it all” SEO tool. One of it’s best features is the backlink portion of the tool. It can help you find broken links to fix, discover unlinked mentions, and really just audit your backlink portfolio.

We spoke directly to the founder of SEOJet, Adam White. He had this to say about his tool, “Because Ahrefs integrates with SEOJet I am able to use their data to build out awesome backlink plans for the pages I am trying to rank in Google. SEOJet lets me do a deep dive into the backlink profiles of the top ten ranked pages for any of my main key phrases. With that data, I can see who I should be trying to mimic and what I need to do to catch and surpass them in the search results. It makes it super convenient when I am deciding on which key phrases are worth targeting when doing long-form blog posts.”

Calling all you SEOs and content marketers. This is a phenomenal tool for researching and finding the top questions users are typing into search engines. These are topics you should be centering your content around and answering these important questions for users. It’s one of the best ways to gain new traffic to your site if you hit on the right subject and get something to stick.

Chrome Developer Tools.

GTmetrix is a great tool to use to analyze page speed outside of Google Page Speed Insights and Lighthouse. Web developers will understand and be able to use this tool a little better than SEOs.

The route to success in nearly everything requires the use of the correct tools – from repairing an iPhone screen to software development. And this statement couldn’t be truer in the world of SEO.

“Buzzsumo is my go-to tool to find the trending articles in a niche and see who shared a similar article to the one I am trying to promote. With that information, I can reach out to the sharers and see if they like my article too,” said Tarun Jain of Distill.io who has been doing SEO for over 5 years and uses Buzzsumo on the daily.

If you are also a user of Ahrefs, check out Adam and SEOJet.

INK is an AI-powered content editor. It will be sure to have you generating higher-quality content that will drive more qualified leads.

Anthony Bianco operates The Travel Tart, a content site centered around traveling. By utilizing Answer the Public, he helped grow his traffic to over 12,000 visitors per month. I think this is a good example of utilizing this tool’s capabilities.

Example: “If you were looking for shoes, what would you search for?”

Watch how it works here:

Pitchbox isn’t exactly an SEO tool. But when you are link building, there’s usually a lot of outreach involved. A lot.

Used for: Competitor Research.

And if you ask me, it’s just as good as Buzzsumo.

Bonus Review: SEOquake.

Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.

Mangools is known as the best value for money when it comes to SEO packages. They took a brand new approach to how SEO tools should look like and made an easy to use tools with great design. They are not complicated and do not have tons of features you would probably never use.

Pitchbox makes your overall outreach efforts 10x easier than it would manually. Their email sequence feature lets you set up follow-up emails automatically.

After just 2 minutes, Pitchbox gave me 316 potential connections.

Plans start at $195 per month, with a 15-day free trial so you can get your feet wet.

Pricing: Free.

Sitechecker is a simple platform that will help you get your website in shape and achieve better results in organic search without special skills or expertise in the SEO field.

Some of the page data or metrics it shows are:

Plans start at $99 per month with a 30-day free trial.

#7: Long Tail Pro.

Sign up for the free SEO Basic plan and have a look into the great features of the tool.

You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.

In this post, we’ll be looking at 10 SEO tools that are either for keyword research, competitor research, rank tracking, or link building.

If nobody created awesome digital marketing tools for us we’d never get anything done for our clients!

Pricing: Free/Paid.

An the very best new link building tactic is not from a search engine optimization tool nor from a link building service or link building tool?

Their free plan offers a crawling of 1.000 pages per project, analysis of up to 10 keywords and a comparison of 3 competitors. But it only allows usage for one domain.

#9: Mangools.

Pricing: Freemium.

Are you searching for the best SEO tools in the industry, or for SEO software reviews?

This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.

Pricing: Paid.

Whether you like it or not, SEO is a big part of your online business.

Pricing: Freemium.

Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.

You will get the possibility to check your site for all kinds of SEO important technical issues, but also get the completed guides on how to fix it.

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