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Automotive industry search engine optimization (SEO) is a critical component in the marketing strategy of an auto dealership, auto parts store or other business serving the automotive niche.
An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.
The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.
Frequently Asked Questions About Car Dealer SEO Strategies.
A page’s meta title is a crucial part of website optimization. For example, if a page on your site has a review of a 2020 Honda Civic, then a relevant meta title like “202 Honda Civic Review – Discover the Latest Features” could be used. A title like this tells both search engine crawlers and online searchers exactly what a website page is about and what information they should find there.
On-Page SEO Optimization for the Auto Industry.
SEO Meta Content Optimization by an Auto SEO Company.
If you look more closely at these video results, you may notice that all the video results are showing YouTube videos. That is no accident. Google does own YouTube after all.
Include your primary keyword in your title and description. In this case, the year, make, and model of the vehicle.
Once a sitemap is set up properly, Googlebot will be able to crawl and index the videos on your site and the results can be amazing! Here’s an example of a first-page video search result that links directly to a dealer’s website and not to YouTube.
3 Ways to Adjust Your Automotive SEO Strategy for Today’s Searchers.
You will need to use new optimization methods in order to take advantage of the ongoing changes Google makes to its algorithm, as well as the changes Google makes to the visual aspect of the search results page.
Once you get people to your website, you have a higher chance of converting them into customers — as long as your website is optimized for conversions!
Don’t use the auto-generated thumbnail by YouTube that usually only shows the interior shot of the car. Instead, grab an exterior shot of the vehicle to use as the thumbnail. It is much more engaging.
Philip Ly is the CEO and founder of I Do Stream LLC, DBA LiveEventStream Automotive (LESA), and has an extensive background in managing and developing successful businesses within the internet industry. Philip has held positions at IBM as a Senior IT Specialist and was an SAP Consultant at Hewlett-Packard. In addition, he has started and operated several successful internet businesses including a live webcast service and platform for weddings and corporate events.
People use Google when they are looking to buy products or services. For most people, Google is the starting point to look for information, products, or services when they need them.
Is traditional SEO dead for car dealer marketers? The answer is both yes and no. Gone are the days of keyword spamming and all-out link building. SEO has evolved as Google’s algorithms and search behavior has evolved.
Optimize Your Metadata.
1. Focus on Your Car Dealer Video SEO.
Ranking on Google helps you drive more customers to your site. Being ranked #1 gets around 21% of clicks, with #2 and #3 with about 10% and 7.5% respectively. So, ranking high is critical in growing your dealership’s organic traffic.
Optimize Your Video Script.
Create an Enticing Thumbnail.
So here you have it. SEO is not dead, but the old SEO techniques are! Today’s Google search results page is extremely dynamic and provides a lot of information to the user.
3. Use Google My Business Posts to Capture Local Search Traffic.
Videos in Google search results appear for certain keywords when Google determines video would be useful for that particular search term. As illustrated below, this is the case when a consumer is searching for a vehicle they are in looking to get more information on or to buy.
Also, we find that adding a detailed description in the video helps with the ranking, especially for long-tail searches such as “Honda Accord heated seats.”
In our example, an automotive dealer can post a few vehicles to showcase on their GMB page similar to parking a few cars in front of the storefront to attract foot traffic.
It’s important to remember that:
According to one study, organic traffic is responsible for more than 51% of all traffic to websites, more than any other source such as paid (14%) and social (5%) traffic.
Using the GMB dashboard, the business owner can easily make these posts. GMB allows you to upload videos as well as photos when creating these posts.