LOCAL LIGHTHOUSE SEO GUIDE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.

Install Lighthouse. The -g flag installs it as a global module.

To run Lighthouse on PageSpeed Insights:

Get started.

Figure 1 . To the left is the viewport of the page that will be audited. To the right is the Audits panel of Chrome DevTools, which is now powered by Lighthouse.

To run an audit:

To contribute a Stack Pack, review the Contributing Guidelines.

Click Lighthouse . It should be next to the Chrome address bar. If not, open Chrome's main menu and access it at the top of the menu. After clicking, the Lighthouse menu expands.

Stack Packs allow Lighthouse to detect what platform your site is built on and display specific stack-based recommendations. These recommendations are defined and curated by experts from the community.

Click Analyze .

Run the Node module programmatically.

The Lighthouse Viewer needs the JSON output of a Lighthouse report. The list below explains how to get the JSON output, depending on what Lighthouse workflow you're using:

Check out the video below from Google I/O 2019 to learn more about how to use and contribute to Lighthouse.

Lighthouse aims to provide guidance that is relevant and actionable for all web developers. To this end, there are two features now available that allow you to tailor Lighthouse to your specific needs.

You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it.

Share and view reports online.

To view a report that's been saved as a Gist:

In Chrome, go to the page you want to audit.

To run an audit:

Choose the Lighthouse workflow that suits you best:

If you don't want to manually pass around JSON files, you can also share your reports as secret GitHub Gists. One benefit of Gists is free version control.

When a browser loads your site, there is essentially a single line queue of scripts waiting to be executing.

Lighthouse runs performance tests using emulated data, also known as lab data.

Lighthouse Performance score weighting: 25%

An in-house SEO professional could destroy their pancreas by having a birthday cake for every backlogged ticket’s birthday. Or at least learn to hate cake.

If the cause is client-side rendering:

Lighthouse Performance Metrics Explained.

Hopefully, once your project has traction, these definitions will help you translate Lighthouse’s single performance metric into action tickets for a skilled and collaborative engineering team.

Lighthouse Performance score weighting: 25%

What it measures: TBT measures the time between First Contentful Paint and Time to Interactive. TBT is the lab equivalent of First Input Delay (FID) – the field data used in the Chrome User Experience Report and Google’s upcoming Page Experience ranking signal.

4. Run tests on lists of usings by running tests programmatically.

Once you identify the element(s) at fault, you’ll need to update them to be stable during the page load.

The fastest way to bypass the delay of external resources is to use in-line styles for above-the-fold content.

What it represents: FCP marks the time at which the first text or image is painted (visible).

Pros of Running Lighthouse From Node.

Cons of Running Lighthouse From DevTools.

What Is Lighthouse?

1. Install npm. (Mac Pro tip: Use homebrew to avoid obnoxious dependency issues.)

How it’s measured: Lighthouse’s Speed Index measurement comes from a node module called Speedline.

What it represents: Load responsiveness; identifying where a page looks responsive but isn’t yet.

What it measures: It quantifies shifting page elements through the end of page load.

Lighthouse Performance score weighting: 15%

What it measures: The time from when the page begins loading to when its main resources have loaded and are able to respond to user input.

For One-Off Reports: Chrome Devtools.

What Elements Can Be Part of LCP?

Whichever way you execute, default to mobile unless you have a special use-case for desktop.

We use performance metrics as a proxy for user experience – that means factoring in some unicorns.

On May 5, 2020, the Chromium project announced a set of three metrics with which the Google-backed open-source browser would measure performance.

Goal: achieve TTI score of less than 3.8 seconds.

Lab data is helpful for debugging performance issues. It does not mean that the experience on your local machine in a controlled environment represents the experiences of real humans in the wild.

The goal of these metrics is to measure web performance in a user-centric manner.

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