LOCAL ON PAGE SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Swap out your location modifier (e.g., “Sheffield”) for a larger, nearby city (e.g., London).

Lastly, I recommend making a note of your businesses current and past name(s), address(es), phone number(s), and website(s) in this spreadsheet.

For example, a Sheffield-based wedding photographer should optimize their homepage for terms like “sheffield wedding photographer” etc.

1.3. Google Autocomplete.

You can then move on to geographically-relevant citations, such as:

There are two main types of citations: structured and unstructured .

Your page will load in a visual editor. Adding schema.org markup is as simple as right-clicking any appropriate on-page elements and choosing relevant markup items from a list.

So if you have them, add them.

Select categories that complete the statement: “This business IS a” rather than “this business HAS a .” The goal is to describe your business holistically rather than a list of all the services that it offers, products that it sells or amenities that it features. (Source)

You also need to make sure that your website doesn’t look like total garbage.

Before We Get Started…

You can also add markup for opening hours and a bunch of other stuff. If you want to add cell/mobile numbers, just use the telephone markup twice—this is perfectly ok to do.

Start typing, and Google will search for your business in their system.

Google is very good at understanding search intent, which is probably why the average #1 ranking page will also rank in the top10 for nearly 1,000 other relevant keywords (according to our study).

Let’s say that you run a local coffee shop—it’s called Déjà Brew.

Chapter 4. On-Page SEO.

They are all location-specific landing pages.

To set it up, go here, then follow these steps.

Here are the pages these link to:

Also, there are relevant industry-specific citations, such as:

Here’s the structure I would recommend:

Local SEO is an important part of any SEO strategy for local businesses. If you have a storefront or service area, local SEO will help your audience find you when they search online.

It’s also important you avoid duplicating content across multiple location pages. For single location businesses, create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).

You’ve got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.

Whitespark knows this realm well — really well. Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.

Consistency is key: verify that your citations are consistent and complete across these four data aggregators.

5. Buzzstream.

Ahrefs also offers competitor analysis, keyword research, and insight into the anchor text other websites use when backlinking to your site.

Google considers content shared on social media more important now than ever before.

Less expensive than most of its counterparts, Moz Local will ensure your business listing has been verified on Google and Facebook, and distribute your listing across the search ecosystem.

BrightLocal is a comprehensive SEO tool suite specifically built for local business marketing needs.

Once you have the fundamentals down, it may be tempting to put your foot on the brake. However, SEO is an ongoing and intuitive process. Instead of stopping there or simply making changes and seeing what sticks, it helps to perform a comprehensive audit to see where your website stands and what you need to work on to achieve your goals. A local SEO audit may include the following:

Additionally, be sure to remove any duplicate listings you find. Bonus points for emphasizing a Chambers of Commerce membership in your community, which will garner you an external inbound link.

BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.

When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

For example, given that .edu links are the bee’s knees for domain authority, why not earn some links by featuring a scholarship in your geographic region? It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) … and make you feel good, too! Moz built up a solid guide on the steps to success for effective scholarship outreach.

8. Add location pages to your website.

With local SEO, businesses can use this to position their products and services to local prospects and customers who are searching for them.

Additionally, Moz Local will collaborate with data aggregators to help push listings, ensuring your business gains visibility.

BrightLocal also offers client access and white-labeled reporting — making it a solid fit for agencies and brands alike.

Discrepancies like misspellings, abbreviations, lack of suite number or wrong phone number can be problematic.

Some of the most common ways people will use your site in a mobile environment is to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017 (Think With Google).

A local citation is any online mention of the name, address, and phone number for a local business.

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

3. Ensure your name, address, and phone number are consistent online.

If you have more than one brick and mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

This desktop program crawls websites’ links, images, CSS, script and apps from an SEO perspective. Curious if you have any 404’s? Wondering about missing meta descriptions or H1’s? Screaming Frog will analyze up to 500 URLs for free and offers an unlimited paid version for $200/year.

Ahrefs helps with backlink checking, which is important as these links (which are directed toward your website) serve as an indicator of website authority.

Why does internal linking matter? It does the following:

The more you participate in the local community, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.

If Google can’t determine which information about your business is correct, it may not show your business at all in search results.

To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

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