LOCAL SCHEMA SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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If you don’t want to have to manually write a ton of code, the Schema App is a great tool. You do have to pay for it after the 14-day free trial, but it’s worth it. When all is said and done, you can test your local business schema via the Google Structured Data Testing Tool to make sure everything is showing up properly!

One or more of the following:

The main content areas you want to focus on include:

Local business schema is a type of structured data markup code you can add to your business’s website to make it easier for search engines to identify what type of organization you are and what you do. This is a helpful way to help optimize your website for local SEO, as it’s a major ranking factor. There are all kinds of properties you can fill out for your local business schema, but let’s focus on the main ones to help simplify things a bit.

Don’t forget to round out your digital properties with a solid content marketing strategy as well. And here are a few other ways you might want to invest in brick and mortar digital strategies!

Kiley Founder & CEO.

Here is a bit more of a thorough breakdown of the above from Google:

Kiley Peters is the Founder and CEO of Brainchild Studios, a boutique audience research, content strategy, and website creation agency primarily serving brands targeting Millennial Moms or business owners. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She also launched the Brainchild Fund, a nonprofit initiative to support women and girls in business and entrepreneurship Follow her on Instagram.

Absolutely. In fact, besides claiming your Google My Business Account, using Schema markups correctly can be one of the most effective ways to get found in local search results.

Local businesses could also use Schema Markup and have important information displayed on a search result.

A sample of coding for Schema markup.

What Are the Different Formats of Schema Markup Data?

Why? Because implementing Schema markup on your site can make a huge difference when it comes to standing out in a competitive local market.

Before we dive into the ‘how-to,’ let’s talk about what schema markup and structured data are.

Google’s tool walks you through how to add Schema markups to your website. Start by selecting the type of markup you want to add from the provided list.

Microsoft, for example, uses Schema markup well and is rewarded by Google with a sidebar highlighting its CEO, stock price, and popular products:

The most manual process is to use the coding from Schema.org and adjust it to fit your site. If you don’t have any coding knowledge, we strongly recommend using one of the tools listed below.

Sample of RDFa (Resource Description Framework in Attributes).

Schema markup isn’t super complicated, and there are a ton of benefits to using it — particularly for local businesses in a competitive market.

What Markups Should I Use for My Local Business?

If you use WordPress, the simplest method to add Schema markup to your site is this plugin. It will automatically add markup in the JSON-LD format. It requires very little work, which is ideal for site owners who don’t have coding knowledge or the time to mess with code.

In the age of Alexa, Ask Google, and Siri, Schema markups can also help your site show up in voice search results. This is important at a time when nearly half of all searches are done by voice.

This is how results are displayed when searching using Schema Markup.

If you’ve been paying attention to digital marketing strategies, you might have heard about Schema markups, also called structured data.

In plain terms, Schema markup is used to tell the search engines what specific information your site contains and where it is located. It’s the back-end code that tells search engines “This is our address,” “This is a recipe,” or “This is a video.”

What is Schema Markup Used For?

Here’s an example of what Microdata can look like:

They offer both a free and premium plugin, with additional features such as one-on-one support and extensions for WooCommerce.

Effective strategies include building links from local sites, improving Name, Address, Phone number (NAP) consistency, and targeting major key terms and city names.

This extra information makes it easier for search engines to crawl, categorize, and rank content so they can deliver the best search results to users — which is a search engine’s main goal, after all.

For example, if you want to tag your phone number:

Here’s how the three-pack looks today:

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