LOCAL SEO AUDIT WEBFX

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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While every site has duplicate content — like terms and conditions or printer-only versions of a page — certain kinds of duplicate content hinder your SEO and keep your page from showing up in local searches.

Although you want your actual store accessible to customers in your area, the Internet is a valuable asset to make them aware of your place. According to Google, in the last two years, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%.

Geo-modified keywords are existing keywords dressed up with setting-specific keywords. For instance, you could add “Austin, TX” to “bagel shop” to modify it for the city. Skimming through close competitors’ top keywords can also lend itself to your SEO strategy.

Dishonest linking and spam-ridden backlinking can decrease your page’s trustworthiness in the eyes of search engines, so research the nature of the links to your pages.

Google specifically warns against deceptive matching copy but offers several options for necessary duplicate material.

TRANSACTIONS IN THE LAST 5 YEARS.

With the substantial increase in local shopping searches, it’s worth it to invest in a local SEO audit for your business. Fortunately, you can conduct a free local SEO audit with the following steps.

Watch the video above for an overview of SEO audits and keep reading for a local SEO audit checklist that can give you an edge over your competitors and propel visitors down the sales funnel.

Prior to starting your guide to performing a local SEO audit, it’s essential to explain the meaning behind a local SEO audit.

Out-dated information can often be merged on Google My Business to prevent loss of reviews or diminished authority on your original listing.

If you have multiple versions of a page with differing URLs, canonicalization indicates to Google the page you want crawled and first seen. It means you demonstrate to the search engine the primary URL for a page so there’s a lower chance of duplicate content showing up.

Carrying out a local SEO audit can bring you more conversions and a powerful brand. Whether you’re looking for more phone calls or newsletter signups, a detailed local standing can streamline the sales journey for your ideal audience.

If your business depends on Google Maps listings or you want people to find your place with “near me” or a specific city, you need to dominate the local SEO game.

Google My Business puts your business listing within the regular search results pages and on Google Maps. If you don’t have a verified Google My Business account already, your local SEO audit should begin with creating one.

An audit of your specific local SEO practices diagnoses your site’s strengths and weaknesses so you can attract real people to your storefront, boutique, office, or retail outlet. With tools and resources, you can examine your on- and off-page SEO as they relate to region-specific keywords.

1. Manage Google My Business.

Social media engagement affects your local SEO and attracts traffic as your brand becomes more recognized and sought after. Check out how prominent your social media pages are in the organic search and knowledge graphs (or snapshot pane).

Do you need experts to revamp your pages for prime local listings? Contact WebFX online today or call us at 888-256-9448 to speak with a team member about our local SEO services.

In your local SEO audit, backlink analysis keeps you up to date on potential penalties. It lets you take action if you’re concerned about spam-heavy links and quickly employ the nofollow attribute to signal to Google your disapproval.

Unnatural anchor text in backlinks can alert Google to questionable behavior, so look over the anchor phrases that point back to your page. Ensure the majority of them are appropriate and helpful, so you can have confidence in your local SEO ranking.

High-quality local citations can fill in the gaps about your authority and reach for search engines, and during your local SEO audit, you need to track your citations and mentions to understand the level of feedback you’re getting for the physical establishment.

Bing Places for Business is Bing’s counterpart to Google My Business, and for an established presence, inserted links to your social media network should be available on your account.

Partner with Ecommerce masters!

Your influence and scope on social media can pump up your local SEO because search engine algorithms tend to include social elements. Inspect the search engine results page to see if your social profiles show up in the organic rankings.

WebFX is home to a whole team of local SEO experts.

Formerly Google+ Business, Google My Business is an initial requirement for fully functional local SEO.

NAP consistency is critical because old phone numbers or address changes can be problematic for customers. Google and alternate search engines prize user satisfaction, so watch out for NAP variations in your local SEO audit.

Campaigns managed by WebFX have earned over.

If you extend your reach to Bing, social media is also significant because branded searches have linked social platforms in the snapshot pane. Enter your brand name and location into the Google search bar to test out your social media integration.

Local SEO solutions — which help more local searchers find and contact your business — doesn’t happen magically. It takes inspection and ongoing work to lead interested customers to your brick-and-mortar location. In the form of an audit, you can run through a checklist to survey the ins and outs of your site.

Email [email protected] or call (917) 747-4234.

Are you looking to grow your electrical contracting business? Request a video audit! We’ll go over your website, show you what you’re doing well and areas of improvement. We’ll analyze your competition and show you what their traffic is looking like to help guide you in the right direction.

To learn more about how the cost of SEO is calculated read our article “What Determines The Price of Local SEO“

According to WebFX, SEO leads have a 14.6% close/sales rate when compared to traditional marketing (radio, Yellowpages, etc.) at 1.7%.

In order to find the right keywords it’s important that you understand your customer and target audience. Are you working with primarily with residential, commercial, or industrial customers? Are they homeowners or property managers? What kind of jobs are you performing?

Request a Free Video Audit.

It’s for this reason that we at JCSURGE provide electricians with top-notch SEO. We work with contractors in the home service industry to improve their online visibility and generate additional jobs.

What we provide.

Why is that the case? Because SEO is much more data-driven and scientific than radio and physical advertising. You can measure results instantly, see who engages with your website, and for how long. So instead of spending thousands of dollars on radio ads and hoping that one person picks up the phone, electrical firms of all sizes are adapting to the new a get of search engine marketing.

Performing keyword research is critical to a successful SEO campaign. At JCSURGE we want to drive with a map in front of us, not just guess where to aim.

Generally speaking, you can expect to see new users come to your site for specific phrases like “electrical upgrade near me” and “outlet installation” in the first 90 days. However, large payouts are usually given to those who commit to at least six months.

Why is this important? Well if we want to generate more traffic and rank higher we need to show Google that YOU are the obvious go-to for any related problems. If you provide electrical repair and troubleshooting, then it’s important we create content around that topic.

How much does it cost to rank higher on Google? This all depends on your goals, competition, website age, and other factors. However, most electricians can expect to pay between $1,000/mo to $1,500/mo for a standard SEO campaign.

With thousands of people search everyday for electrical services it should be no surprise the some of the largest electrical contracting firms invest heavily in ranking higher on Google for industry related phrases.

Creating content with a keyword map is how we’ll generate more phone calls and increase your visibility. If you’re having trouble coming up with keywords and phrases that customers are searching, contact us at JCSURGE for a free 30-minute consultation.

This is not an easy question to answer, because it’s a vague question to begin with. Most of the time electricians are wondering “how long will this take until I start seeing noticeable calls?” and the answer to this is… it depends, yeah not the most thrilling but hear us out.

Electrician SEO Keywords.

If you run a plumbing company and are looking to increase phone calls for services such as drain cleaning, sewer work or general plumbing reach out to us to learn more about our plumber SEO service.

Electrician SEO Pricing.

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