LOCAL SEO CASE STUDIES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Agency Case Studies.

Here, we will touch upon some real-life examples of local businesses excelling at local SEO & citation work, as well as look at some valuable advice from leading experts.

Therefore, their visibility report looked something like this:

This Cute Smiles Case Study provides a valuable lesson to SEO professionals worldwide. No matter how eager you are to get started with off-site optimization practices like link building, reviews, citations, etc, don’t start until you have completed on-site optimization.

Lesson 1: There’s no substitute for extensive research.

Here’s a sample email from him that shows how:

Within just 3 months, they were able to increase the visibility of their website by 53%.

Once they had optimized the website, only then did they set out to improve directory listings. It’s an important point to remember whilst forming your local SEO strategy.

In the case of Cute Smiles, all services were bundled together on one main service page (rather than separate pages) and they had no inbound links to speak of.

Most digital marketers understand the value of Local SEO, but local businesses are often ill-informed and oblivious to the demands of local search optimization. Another problem area lies in faulty directory listings which can spread like wildfire, ruining your chances to rank in search engines.

We would love to hear more about how you are using your immersion blender on Amazon (Link) or Google Reviews (Link).”

Lesson 5: Ask for directory reviews, but nicely.

A good Local SEO strategy should always start with on-site optimization.

I hope you are enjoying your new immersion blender! Did you know you can use it for a lot more than just soup? We just released a detailed guide with tons of creative ideas I think you will love. (Link)

Again a famous case study, this time from SweetIQ, but with a new lesson. The most important lesson you can learn from Avella is that you can significantly turnaround a website’s ranking & performance within a limited time – as long as you have a good SEO strategy.

Almost all of the local SEO case studies I have come across cited local directory listings as a huge problem area. The effects of faulty directory listings have been felt by many local businesses, including Buffalo Wild Wings, highlighted in a LocalVox case study.

Lesson 4: Always start with on-site SEO first.

So, once you are done with keyword research, you should set out to clean-up existing listings & build new citations. Buffalo Wild Wings had to deal with over 500 directories, but you might not have to deal with as many depending on your location / type of business.

Their meta data was in chaos, their content was devoid of any keywords, and the images were not optimized.

But a website’s visibility can be increased in just 3 months.

The most valuable lesson I gained from the case study, is that there is no substitute for hard work, communication and research. The SEO team for Hauser-Ross’ sat down with coordinators to understand audience demographics including language, age & location, and then focused on the pattern of their questions and topics. The first helped them to get the audience personas right, and the second to figure out suitable long-tail keywords.

According to Matthew, mobile users not only suffer from “fat thumbs” but are at the time are also “technologically handicapped”, so it makes sense to put all the information in an easily accessible way. Ensure that all the most important business information, such as physical address, phone number, business hours, etc. are where they are most visible. Also make sure that all your links and buttons are well-spaced, so your website doesn’t meet the fat-thumb-fate!

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