LOCAL SEO DOCTORS MARKETING

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Local SEO for medical practices is achieved through a strategic combination of:

Local SEO for medical practices is a digital marketing strategy that you can leverage to attract new patients in your local community by helping them to discover and learn about your practice.

The result of a data driven and well executed local SEO strategy will be that the local community will discover your clinic when they search for medical services.

Improve your rank on Google.

A local seo service will perform a website audit so you can determine if any of these components of your site are problematic. Resolving any issues will improve your site’s performance and Google rank. However, doing so presents the added benefit of making the navigation of your website a more enjoyable experience for the user. This will translate to improved user engagement, and can increase leads.

In 2014, there were 8,398 practicing physicians in Toronto . By optimizing your website for local SEO, your practice will stay at the forefront of local searches for medical services.

Citation sites are local or national websites that publish citations and consumer reviews for businesses. A citation is simply a mention of a business online. By submitting your medical office information–name, address, phone number, website–to these listings, your rank on Google will improve. Two of the more popular citation sites in Canada that invite users to publish reviews are Yellow Pages and Yelp .

A Toronto based local search engine optimization (SEO) program will optimize your medical practice website. This will help it to rank well on the search engine results pages (SERPs) when users perform a local search for medical services.

There are a variety of elements that Google will measure before determining where your site will rank on the SERPs. User experience–often abbreviated as UX –makes a considerable impact on ranking. An exceptional UX includes straightforward navigation, unique and relevant content, functionality across all devices, and fast page loading times.

Unlike more traditional forms of advertising like print ads and radio spots that push their message at consumers, a local SEO strategy reverses the process. With the local SEO method, the consumer begins the engagement procedure. Local SEO will increase the visibility of your website so that when a patient is looking for the services that you offer, they will find your practice. This is known as inbound marketing .

A local SEO strategy will help your practice to stand out in the crowded marketplace.

The advantage of this approach is that it drives qualified traffic to your medical practice’s website. What this means is that a consumer chose to search for local services to fulfill a specific need. This searcher is at the consideration or research phase of the buyer’s journey . When they find your website, they are much more likely to convert to a lead or a patient because they are actively looking for your services.

It is necessary to receive a high rank on Google’s SERPs if you want to increase website traffic because 75% of Google searchers will not look past the first results page.

Not only will accumulating positive reviews help your search engine ranking, it will also develop credibility for your practice, and the trust of the people in your community. A study published in 2015 stated that of respondents surveyed, 68% place more trust in businesses with positive reviews . Consider submitting your information to citation sites, as well as asking your current patients to write reviews of your clinic. This guide can provide further ideas about the process of accruing online reviews.

Cultivating online clinic reviews is beneficial for your practice. Google takes positive reviews into consideration when determining SERPs rank.

Help patients in your community find your practice when they need your services.

By achieving a rank near the top of the SERPs, your website will gain more visitors. These can then be converted into leads and new patients.

By optimizing your website for local search, publishing timely and relevant content, and listing your clinic information on citation sites, you will gain a significant return on investment . Increase your patient base and grow your practice with a local SEO service in 2018.

a patient is searching for “family dentist near me” the patient is located in Toledo OH. The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO . Organic results are further down on the page. Your medical practice should show for these results for at least top 12 keywords. The more the better. Also each keyword has a different conversion rate and probability to convert. This data about conversion rate and probability to convert for each type of healthcare practice (dental, doctors, hospitals) is the secret sauce to your success. This makes the difference between high conversion and low conversion websites. It is also a highly guarded secret by online healthcare marketing experts.

a patient is searching for “DOT physicals near me” the patient is located in suburbs of So. Philadelphia. The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO . Organic results are further down on the page. Your medical practice should show for these results for at least top 12 keywords.

Every day in US too many dentists and doctors struggle every day to fill their calendar with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. This applies to medical spas, surgeons, urgent care , primary care, mental health and dozens of healthcare practices, complete list is here. There are 4 Important aspects to understand how your medical marketing impacts your practice’s online marketing strategy:

Google search is extremely powerful and most important factor for your dental and medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services. When a patient searches for a dental or medical service – for example below :

This is a process and cannot simply be accomplished quickly. To read more details about SEO for Dentists and Doctors, learn more. To read more about online advertising for dentists and doctors, learn more.

Local SEO VS Organic SEO for Doctors.

There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page 2. Facebook Business Page 3. Yelp Business Page. 4. Apple maps, and 5) Healthgrades and few other healthcare specific directories are also important. As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly. There are several benefits of focusing on local SEO for medical practices 1) Brand awareness – you are now visible in local searches and directories 2) Increased searchability – as local SEO results are displayed on top of organic search results, hence increasing searchability of your medical practice.

Example of dental local SEO:

SEO starts with your local SEO. Applies to dentists, physicians, surgeons & healthcare practices. Important tips to get started.

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