LOCAL SEO FOR BEGINNERS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The Local SEO plugin by Yoast gives you everything you need to do well in the local search results pages!

Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines.

Thank you, Neha. That’s wonderful to hear 🙂 And if you’re interested in reading more about local SEO, you can find all our posts on it here: https://yoast.com/tag/local-seo/

Do you own a (small) business and local clients? And, are you tired of seeing your competition show up higher? Yoast also offers a Local SEO for WordPress plugin. This plugin will help you rank higher locally and in Google Maps without breaking a sweat!

But ranking for local searches requires more than optimizing just your website. One of the first things you should do is create and add all relevant details to your Google My Business account. In addition to that, putting some effort into getting industry-relevant and local links can help. Like a local social media strategy, citations and even word-of-mouth and print brochures contribute to local SEO. If you want to dive into these topics, we highly recommend reading our series on local SEO by David Mihm. A great starting point is his Introduction to ranking your local business.

WordCamp Birmingham 2022.

A website allows you to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 pandemic, when people are trying to reach you more often online than offline, it’s worth investing in it. Getting found online by your local audience highly increases your business’s chances of survival in these times. Here, we’ll explain what local SEO is, and we’ll guide you to more in-depth readings to help you make your website findable in your area.

So how do you learn local SEO? Of course, you can find a lot of information online, for instance, on our Local SEO tag page. You’ll find many topics to read about: Google My Business, Schema, social media, reviews, citations, and so on. However, if you’re looking for more extensive instructions, videos, readings, and quizzes to test your knowledge, our Local SEO training course might be the perfect fit for you. It’s complete, but at the same time, it’s practical and easy to understand even if your website is not your main business, as it is for most small business owners.

Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline. Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do!

You could see local SEO as a sub-discipline of SEO. While SEO focuses on getting higher rankings for your website’s pages for searches without a local component, local SEO aims for higher rankings in specific areas, such as towns or regions. A local audience often performs these searches. Just by the query, Google can understand to some degree whether a searcher is looking for a local “solution” for his problem. These search queries are particularly interesting for small businesses, as they mostly provide services or products for a local audience. If you want to rank for these local searches, a local SEO strategy, which is more focused on local ranking factors, is worth investing in.

One of the most important things on your website is the right LocalBusiness Schema markup that will help you make clear to Google that you have a local business and what area(s) you serve. This might sound rather technical, but fortunately, our Local SEO plugin can take care of this completely. You’ll only have to add some details for your business, and our plugin will output it in the proper Schema markup. Apart from technically optimizing your website for local searches, writing specifically for a local audience on your website is a great idea too.

If you optimize for local searches, you focus on letting Google know — through all kinds of signals — that your business is located in a certain area and wants to be found by customers in that area. Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. This allows you to create local landing pages and help people find your shop with a store locator on your website.

Hey, really liked your blog. The way you explained local SEO and its importance is very useful for anyone who is a beginner in digital marketing. Hope to read more such blogs.

I have a local business and im looking forward to apply all these and see the results.

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You can work with important businesses in your area to produce community content. Announce your support for a charity organization with a blog post or newsletter.

Among other things, it is all about acquiring positive customer reviews and creating local content. It’s also important to use the right keyword when building landing pages. These pieces are each a "ranking factor" in how Google shows a local listing in its search results.

The best content marketing provides well-researched, relevant information with local keywords spread throughout. Stuffing content with too many key phrases can work against you with Google rankings. Using most keywords every 2-3 paragraphs is good spacing.

Are you having trouble navigating the complexities of local SEO? Our experienced team at Scorpion is here to help.

Bear in mind that your business may already appear on Google searches, in which case you would simply click on "claim this business." After verifying a few details, you will have ownership of the listing, allowing you to make changes to any inaccurate information. If you claim a business, be sure to check for any typographical errors as well.

5. Partner with other community businesses with content.

With a higher ranking on Google, it will be easier to connect with leads searching for your business online. Optimizing your business for local searches involves many moving parts that can seem a little overwhelming at first.

Or try hosting your own local event in partnership with a local non-profit organization or business that is well-liked in the community. Either way, your business will become more familiar to community members, and they will want to buy from you.

Professionals in local SEO understand how to get more people to visit your site. If you have any issues, they will help to guide you through the process. With their help, you will have more time to focus on running your business instead of laboring over data, spreadsheets, and keywords.

The importance of adding an address and GMB link to web pages increases if you own several locations. Google might associate the wrong location with customer search queries.

Similar to a lot of Google’s tools for local business, Search Console is free and can be connected to your website and Google Analytics accounts.

‌‌Don’t forget to include a meta description in your blog posts. Those can be both informative on a local search result and can also include a keyword to support the content marketing you are doing.

Luckily, local SEO is easy to navigate once you understand the fundamentals of how it all works. Here are 8 essential local SEO tips that every small business should know.

Consider sending a thank-you email following a recent purchase and provide a link to fill out a review. Customers who are actively invited to leave a review may be more interested in sharing their experience.

The user interface is very intuitive, making it easy for beginners to make sense of the most insightful metrics. To help with local SEO management, Google Analytics contains a Geo tab that displays where users are located.

‌‌ Local SEO tips.

You can get involved in community events that receive local news coverage. Co-sponsoring a job fair or festival with another trusted industry leader is another way to gain local attention.

SEO tools can improve website performance, keyword usage, and search engine rankings. Here are some simple local SEO tools that every business owner should have:

If you’re new to local search SEO and aren’t sure how to make it a part of your SEO strategy, there’s no need to get discouraged. This guide explains exactly how to improve your local ranking with Google so your website is more visible to nearby customers. Take a few moments to learn more about using local SEO in 2021.

With that said, local SEO is more than simply optimizing articles for popular search terms. Images and videos can also be helpful tools for engaging a local audience online. Be sure to include these to be more appealing to your community and customers. You’ll also want to check that your photos or videos contain the right meta tags for your area.

The purpose of local SEO is to ensure your business appears in Google search results when people look for nearby products or services. Using these practices can help small businesses boost their local search ranking on Google to attract more of their target audience. With local SEO, you’ll have an easier time building a customer base in your area, and it needs to be a key piece of your marketing strategy.

The ability to reply to negative reviews gives you a chance to apologize for any inconvenience. You can also offer assurance that you remain committed to addressing issues presented by customers.

6. Conduct regular local SEO audits.

You want to make sure that if you own a business or franchises, the information for each location is up-to-date with Google. Aside from that, it’s also important to create social media posts with local keywords and tags that help to flag your business for any potential customers.

Create infographics for specific metrics, and use these findings to improve your local SEO strategies. You can also track how well your website is ranking in real-time, which will tell you where you can improve.

‌With that said, sometimes bad reviews are unavoidable. Google offers a function that allows business owners to respond to customer concerns or complaints.

Take the time to verify that each of your locations has the correct business name, phone number, address, and hours of operation. The information should be the same as what’s found on your web pages and social media accounts.

Publishing blog posts about industry-related news events in your area will attract potential customers to your site. With content marketing, you can also create a calendar to keep them updated on upcoming events near the community.

‌Another vital tool for small business owners is Google Analytics. It looks at huge amounts of data such as website traffic, page navigation speed, visitor behavior, content page views, and much more.

Scorpion provides dashboards and analytics to help you manage your business even on the go with its mobile app. The Scorpion local marketing platform has been build specifically for small businesses like yours in the legal, home services, medical, and other spaces.

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