LOCAL SEO HK

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Local SEO offers you a fair shot at grabbing a coveted spot in the top organic results of the SERPs, which will enhance your online visibility.

And hey, that’s your area of interest!

So, if you have taken care of your local SEO, you could be in a neck-to-neck competition on a level playing field against a renowned chain restaurant! And who knows? You can even beat them to it!

Widens your marketing and sales channels.

Good news! Some amount of planning and strategy can help you win the proverbial David versus Goliath fight. And in this case, local SEO could be a secret weapon that rescues you from the big fish.

Small considerations, such as making your website compatible across devices, speeding up the load time, making the content scannable, can all go a long way in improving the user experience.

90% of consumers use the internet to search for a local business. That alone tells us that local SEO is a strategy worth investing in. In fact, it benefits your small business in more ways than one.

In a nutshell, here’s a comprehensive local SEO checklist you can apply to your small business website:

Local SEO is the local component of SEO. The online marketing tactics and strategies you employ for local SEO help you rise to the top of local searches . Essentially, you’re geo-targeting your audience.

Allow me to demonstrate it through online marketing examples .

Since you appeal to the local audiences, you can be sure that there are greater chances of converting them into regular customers.

Helps you market to the right audience.

But when you’re are a small, local business competing against a global conglomerate, you might find yourself on the back foot. It’s hard to match up to their budgets, resources, brand position, and expertise.

You can anchor your content around local news, events, and stories to make it more relevant, relatable, and authentic. It allows you to establish direct contact with the readers.

It serves as a digital connect for brick-and-mortar stores that aim to gain recognition in the digital spaces.

Search Engine Optimization, or SEO, has become synonymous with online marketing . After all, landing the sweet spot on the top of the SERPs lends credibility to your business, fetches more customers, and generates awareness.

Optimisation includes sharing NAP (Name, Address, Phone) information, hours of operation, etc. Make sure to maintain consistency across your listings and online channels.

Boosts your online visibility.

Local SEO is an online marketing strategy that can put your small business on the map and gain you the recognition you deserve.

Before delving into this topic deeper, it’s worth mentioning that SEO isn’t as straightforward as you may think.

By gaining traction online, you get to market to a wider audience and increase your chances of acing sales.

It also supports your objective of nurturing trust and establishing authority as consumers tend to rely on top search engine results.

Voice search is set to overtake text-based searches. So, the sooner you hop aboard this train, the greater your chances of gaining visibility. Optimising for voice search would require incorporating long-tail keywords and posting conversational content, amongst other things.

Since you’re marketing on a local scale, using locally relevant keywords should be a no-brainer. So rather than targeting generic keywords like “best surfing boards”, optimise your website content and business listings with contextual keywords, like “best surfing boards near Bondi beach.”

Local SEO is done through different techniques, some of which vary from traditional SEO practices. Some of these methods can be easily managed using local SEO tools while others may need particular services from a local SEO company in Hong Kong.

Forty six percent (46%) of Google searches have a “local intent.” Any company with solid online authority and practices good SEO can rank for queries such as “how to fix a wet phone.” But when the search is done with the intention of hiring a service, the better query would be “phone technician near me” or perhaps “phone repair in [city name].”

Local Search Engine Marketing, more popularly known as Local SEO is a way to use online platforms to promote your local business. It is an effective way to introduce your products or services to the local market at the very moment they are searching for them online.

Searches with “local intent”

Searches that include a location or “near me” have a local intent, which signal search engines that the user is in need of business suggestions or a list of service providers in the location. As a result, the search engines would provide a great number of options in their local search engine results pages. This highlights the incredible importance of local SEO and why companies should start focusing on it alongside traditional SEO.

Google My Business (GMB) is a tool you can use to manage your company’s profile across Google. It is basically your company’s profile that appears on Google Map search results and local packs. Also known previously as Google Local, it usually appears at the top right of a branded search for a business or the top area when the search is done through a mobile device.

Keeping your GMB profile updated and accurate helps you boost your local SEO efforts. It is one effective way to increase your chances of being included in the local pack. To learn how to make a winning GMB, it’s best to consult with experts in local SEO near you. As MOZ puts it, a solid SEO strategy is your first step to put your business on the map, so start exploring your options as you go local.

Google My Business.

Read our article about: How SEO and Social Media Helps You To Get More Business.

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