LOCAL SEO LISTING MANAGEMENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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BrightLocal is a specialized local marketing platform that helps marketing agencies, brands, and businesses take control of their local marketing to boost online visibility and get more customers.

With Whitespark ’s local listing management services, you can make it easy for customers and search engines to find your business. Whitespark’s experts manually build high-quality listings, and cleanup incorrect listings on the most valuable sites online.

You have multiple locations and need to track each digital strategy in place for all of them? You’re doing local SEO, analytics, social media marketing, and/or have local listings on Google My Business ?

2. Whitespark.

Track all your local directory listing data such as phone number calls, your search ranking, top search types, reviews count, google maps listings data, local searches, but also your online presence data, social network shares, reach, and analytics data, all in one report.

In addition to local presence management, Advice Local also offers agency services at scale to their partners and SMBs.

The platform is all-encompassing, featuring SEO, Design, Social Media Management, Email Marketing, CRM, Payments, and much more. Marketing 360, as their name indicates, is a full-service company, they offer marketing strategy, asset production, website maintenance, data analytics and more, all for small businesses.

DashThis’ powerful reporting tool not only integrates with Google My Business, but also many social media platforms and SEO tools such as Moz, SEMrush, Google Analytics, Instagram, Facebook, Twitter, and way more. May you be an online business, brick-and-mortar, digital agency, franchise, or even concession, DashThis is the perfect reporting solution for your local listings reporting AND marketing reports.

These were some of the best local listing management tools, plus a reporting tool, to help you track, edit, and get all your local listing management under control.

You know some great local citations management tools, listing management platforms or services that were not listed here?

3. Advice Local.

Advice Local submits optimized business listings to the top directories, data aggregators, voice search and GPS Mapping solutions. Advice Local’s solution is aimed at brands, agencies, digital marketers and small‐to‐medium‐sized businesses (SMBs). Their services enable companies to take control of their online data.

Uberall also got a reputation management tool to help businesses consolidate, track and answer online reviews in one place. Business owners can grant their employees certain rights to manage reviews and set approval workflows so admins can edit, approve or decline replies to customer reviews.

Marketing 360® is a tech-enabled marketing software & service company that designs, develops, and launches creative marketing solutions for small businesses. They can get a business listed on 50+ of the most popular local sites, business directories & apps.

DashThis allows you to track all your marketing and local listings data, thanks to its powerful, yet easy-to-use reporting tool. With our 34+ integrations including Google My Business, you no longer need to fetch your local listing’s data from multiple tools or platforms. And with preset report templates , cloning options, and the capacity to save your very own report as a template, you can create multiple reports in a breeze! On top of it all, you can import data from any citation or listing management tool with our CSV files manager!

5. Uberall.

Ready to track all your local listings’ data?

Without further ado, here are 5+ of the best local listing management tools:

Its Citation Builder service enable you to create, fix, and manage business listings on over 1,400 sites, and broadcast business data across the web via data aggregators.

Uberall is one of the largest location marketing companies with over 1 million managed locations worldwide. It delivers a comprehensive listings solution centralizing management within a single platform across a network of more than 125 directories. The Uberall listings tool allows businesses to instantly update content and core data for any location in real-time with a leading data cleansing process that ensures a brand’s digital presence is rigorously maintained, location profiles are claimed and protected, and automated checks are run multiple times a week to instantly suppress and delete duplicate listings.

If you have multiple listings on different review sites and online directories, you need to make sure they’re well managed. Luckily, many companies now offer tools and services to make sure you have no duplicate listings, and that your business name appears at all the right places. You can let them manage your local business listings on popular review sites and directories such as Yelp, Yellowpages, Bing or Foursquare, and never have to worry about it again!

Technical website management, along with a comprehensive content marketing, link building and review management strategy is the competitive difference-makers that will help you stand out from your competition.

Now that you’ve gotten this far, you’re probably competing with about 10 other shops who have done the same, so search engines take it one step further by crawling your website, analyzing its authority and content marketing.

At Digital Strike, we take your entire online presence into account to get you to the top of search queries that matter the most for your business. We work with large and small businesses across the country to maximize local results.

Sure you might have a superior product to your competitors, but if they are doing a better job sharing their message across a broader and easy to digest online presence, they’ll be rewarded the online traffic ( and thus the revenue ).

They’ll even crawl your social media pages to ensure you’re active on there.

A Coffee Shop Example.

When we say your overall online presence, we mean the authority you have generated from other websites, such as local blogs linking to your site. Your online presence can also include your listings across multiple directories as well as the satisfaction a user gets when they visit your website.

Your local listing management strategy needs to include having completely up-to-date information.

In addition to having a website with lots of information about coffee coffee coffee, Google recognizes that the best coffee places also have smiling baristas and serve dishes that complement coffee, such as breakfast sandwiches. With that in mind, having content around topics related to coffee is important, too.

Also, do you offer free wi-fi? If so, it better be known to your searchers and search engines alike.

If your NAP data is the same across all these data aggregators ( and the more then better ), then your business is seen as legitimate. remember, legitimate businesses are more likely to solve a searcher’s needs, so Google is more likely to show them at higher levels.

Citation building and local listing management is just the beginning of local SEO. It gets you into the game, but it doesn’t guarantee to win any business.

When someone runs a local search for “Coffee Near Me” in Google maps, they don’t want a list of run-in-the-mill coffee shops, they want the best coffee shop near them.

Beyond link authority, web crawlers might look at if you describe your location on your website, making it easier for searchers to understand the area you are in and the things that set you apart. They may even look for a gallery page and how many pictures you have coffee.

Google and other search engines take your business’s overall online presence into account when deciding to reward the best search rankings.

As you can see, ranking at the top of a local search is about much more than local listing management . Suddenly you need to optimize a laundry list of things to stay competitive.

But Your Online Listing Management Is Just One Factor.

Here are some questions to get you started:

One of the principal ways Google determines that search ranking is by checking and cross-checking key business information to ensure you’re legitimate. It takes your NAP data ( address, phone number, and business name ) and ensures it is consistent across other online listings, including Bing, Yahoo, and local directories.

And when a searcher in your city asks Google where the “best coffee shop in town” is, Google is more likely to serve up directions to your shop right there in the local pack.

The most effective tactic for local ranking by far is local link building.

Google made this model more efficient over the years. Instead of sorting listings in alphabetical order, they serve the business that is most likely to be able to satisfy a searcher’s needs.

The recipe for local SEO success is complicated. Partnering with a digital marketing agency that goes beyond a simple Yext update is almost a given in today’s landscape.

This is a question we get a lot. Business owners come to us wondering why their phone isn’t ringing off the hook after optimizing their local listings.

Link Authority & User-Experience.

Managing your local listings and citations is a good foundation for your local strategy. But it will not set you apart from the competition, and will not help you generate business.

If every food magazine and lifestyle blogger around town is linking to your site in a post talking about how your coffee is the best in town, Google will get the hint.

Search engines will likely give the highest rank to the business who demonstrates that they are the best shop near the searcher. So first of all, your NAP data must check out across multiple directories and review sites. You also need to be clearly defined as a “Coffee Shop” or that coffee is one of your core specialties.

Allow us to explain:

Unless your business exists in a non-competitive location and vertical, there is so much more you need to do if you want to drive traffic and generate leads from your local listing.

Simply ­­having consistent citations in Google, Bing, Yahoo, and Yelp used to separate you from your competitors, but now the competition has woken up and smelled the search engine optimization coffee.

Think of your local listing like a spot in the local yellow pages. These traditional directories organized companies by industry, then services, then alphabetically.

If you’re shaking your head to these questions, you can start to see why simply optimizing for Google My Business isn’t enough to land you on spot number one.

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