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Searchers looking for local services and products are increasing day after day. But as online presence of local businesses goes up, so does the difficulty of standing out.
Aside from being a prominent directory, Yelp also is an excellent marketing tool. We may recommend you to advertise your business on Yelp to stand out from the crowd, reach your local audience and rank better in its own search engine.
Prominence is also based on your business website position in search engine result pages. That means SEO best practices apply to local search optimization as well.
How Google decides your local ranking.
Your local listing must match as much as possible with what someone is searching for. That is called relevance, and the best way to get Google understand your business is writing down a thorough business description.
Hence, we will perform a research relying on Hunter Digital’s 4’s SEO Methodology and make realistic recommendations to deliver optimal and trackable results.
Isn’t it true that some businesses are more famous in the offline world? Search results also try to mirror this in the local listing. Prominence is made up of information that Google retrieves about a business crawling the online world.
Google My Business is the tool that will guarantee that your free business listing is visible. Optimizing your profile properly will definitely provide useful information to Google, letting know where your address is (distance factor). Detailed business information will contribute as well to relevance factor.
Local SEO is the key that will ultimately drive local customers to your location. HUNTER can draw the proper strategy to help your business be seen by your local audience.
Yelp or Foursquare are just two of the several existing business directories. Their websites are trustworthy and reliable. And guess what, Google says straight out that directories are taken into account when it comes to build up prominence. In other words, your local listing may benefit from business directory backlinks, a thing that our digital marketing agency always considers when developing the local SEO strategy.
Distance is a key factor for Google when determining which local businesses will show up for an specific search result. Our digital marketing agency ensures that your business is properly optimized so that customers will know where is your location and how to find you. If they are closer, your business will likely appear on their search.
One of the SEO best practices is link building, and most search professionals agree it is one of the most important ranking factors. Applying this digital marketing technique to local SEO, HUNTER ensures that prominent local websites link back to your business website.
To do that, we always look into websites’ trust flow and citation flow, two aspects that allow us to know if a site is trustworthy and hence it will add credibility to yours in the eyes of search engines.
Marketing has always been one of the most important focal points for small, medium, or large businesses because of how well a business can drive sales. Businesses are largely dependent on how well their marketing strategies work. Marketing refers to the activities involved in finding out the needs of customers, making your products and services suit those needs, and lastly, advertising to inform the target audience that such products and services they need are available for them. It is not enough to produce quality goods and services, prospective customers must know that they’re available too.
Local SEO means Local Search Engine Optimization. It’s the strategy to help local businesses gain local visibility in local search results on Google. Prospective customers usually search for businesses situated in their various localities. As such, if a customer needs a local SEO service from a New York-based company, he types in “Local SEO services NYC” and the top local SEO Company in the locality according to Google’s ranking pops up first.
It’s pretty much the same thing with digital marketing. As the world has gone digital, businesses and companies have realized that meeting their prospective customers to drive the necessary sales would entail meeting them exactly where they are- the Internet. As a result, the internet has become as competitive as traditional markets, and e-business owners have to consider more innovative and effective strategies for staying ahead of the competition in the digital space. One of such strategies is Local SEO.
Now, customers no longer need to include their cities or search “places near me” to find businesses close to them. Local SEO does the all-important job of streamlining a business sphere of focus to consumers who are not only willing to patronize a brand but are available to do so, also by matching customers with businesses closest to them.