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The following SERP statistics offer a better understanding of the current state of search engines.
For instance, does your content align with user intent behind the search terms your page ranks for? If not, you’ll likely have a high bounce rate and low conversion rates.
The power of SEO lies in the fact that, unlike social media platforms, search engines intentionally direct people away from their platforms to other websites.
Search engine statistics.
Ultimately, if you want to influence search behavior, you’ll need to rank on the first page of Google. And to convert traffic, you’ll need to offer an incredible user experience.
SEO ROI can be as high as 12.2x marketing spend.
Marketers that only focus on the later stages of the customer journey will miss out on the brand building power of search queries in the awareness and research stages.
32% of all clicks go to the first position in Google.
The organic search channel is incredibly powerful, driving both huge amounts of website traffic and revenue. Smart brands tap into the power of organic search traffic using search engine optimization (SEO) as a strategic competitive advantage.
As with any marketing channel, the only thing that really matters is impact. So, how does SEO stack up against PPC? Here are some stats directly from our customer portfolio about the SEO impact on business results.
Search behavior statistics.
SEO can reduce the cost of customer acquisition by 87.41%
Search engines play a prominent role in the buying process, particularly during the research stage. This is when people search more broadly and prefer long-form content that helps them understand a topic. Then, as they become more familiar with the subject, users search more specifically with long-tail keywords.
Understanding this data can offer opportunities to improve your content marketing and SEO strategies to win those top rankings in the search results.
SEO can increase the business value of a blog visit by 429%
Google traffic statistics.
Content strategy plays a key role in SEO. A well-developed strategy addresses your customer’s pain points and desires while targeting the keywords and topics they search for. In addition, a content marketing strategy provides the framework to promote your brand across multiple channels and expand your audience.
B2B SEO is even more important than B2C SEO. With more decision makers involved and higher dollar amounts at stake, the B2B sales cycle tends to be significantly longer. It’s critical to create high-quality, valuable content that highlights your expertise, spans the entire sales funnel, and is relevant to all the decision makers involved.
But, search behavior extends beyond how users interact with the SERP. It also bleeds into the web pages users ultimately click through to read.
The more optimized your website and content are, the more likely it is that Google will direct searchers to your website. Here are some eye-opening SEO facts about the percentage of traffic from search engines.
The more authoritative backlinks a website has, the more Google will view it as an authority which in turn results in higher keyword rankings. The following search engine optimization statistics are specific to off-page SEO.
The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don’t want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.
This stat struck us as interesting because there has been so much of a big push for app creation in recent years, yet research shows that 50% of all mobile users would actually prefer staying on a mobile browser rather than leaving the site and moving over to an app. Or having to download yet another app in the first place. In some ways, this isn’t such a surprise, seeing as users are usually more familiar with the setup of the actual site, whereas apps are often far more segmented. Meaning that, if you’re not previously familiar with it, it might be harder for you to navigate.
In addition to the stats above, Google also found that 18% of local searches actually lead to a sale within one day. This is an interesting figure because we would typically look at the mobile searches for store visits, directions, or some form of contact; however, we’re also seeing that nearly 20% are also likely to make a purchase within 24 hours. In fact, mobile devices have been noted as having the highest conversion rate, among all other devices. In addition, of the consumers that were visiting storefronts, a little more than a tenth of their time spent physically in-store was spent doing price comparison shopping online.
1) Approximately 78% of mobile local searches prompt an offline purchase.
It should be no surprise to any of our clients that online reviews are an extremely essential part of their digital marketing. Reviews do not just affect your company’s reputation, they can also directly affect your search engine optimization efforts, as well as social media, of course. Not only do nearly 90% of all online consumers trust online reviews as much as any personal recommendation, but Google is also using these reviews in determining where you are to rank in your local rankings. That’s why it’s extremely important that you’re listed, and actively accumulating reviews on all of the main Online Review sites. Have a call-to-action, asking for reviews, for each customer/client after every purchase/renewal.
But that’s not all. 28% of all local Google Searches lead directly to a purchase. In order to ensure that you’re ranking for your local search terms, first and foremost: get your Google My Business page up and verified. Make sure that your NAP ( N ame, A ddress, and P hone Number) is consistent across all channels and verticals. If they aren’t consistent and apparent on your website, review sites, local listings/directories, and social media networks, then fix that now. Of course, you will also want to be optimizing your backend SEO with your local geographic keywords (such as URLs, H1 tags, Meta Data, and Content). Lastly, you’ll also want to ensure you’re using some local business schema markup so that Google can better identify your location. If you’re doing your own, but aren’t a schema master, then use what we use: this Schema Generator.
Whether it’s preparing your site for local foot traffic, playing catch up after Google’s Algorithm updates, or just needing some assistance in implementing some of the best practices to ensure you’re showing up for local searches, THAT Agency’s SEO team can help! Contact the leading search engine optimization experts in West Palm Beach today for your free audit.