LOCAL SEO STATS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred. Take a look at these 16 local SEO facts and see why utilizing SEO could help your organization. (And to learn which parts of your site to optimize for local searches, check out this post.)

You pull up your favorite search engine for a little online research, of course.

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?

Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.

16. 4 in 5 consumers use search engines to find local information. (Source: Think with Google)

16 Local SEO Stats.

Click to jump to a category, or keep reading for our top SEO statistics.

We’ve curated, vetted, and categorized a list of up-to-date stats below.

These are the most interesting SEO stats we think you should know.

Ranking statistics.

Most SEO campaigns begin with keyword research. Here are some stats about how people are searching on Google.

This post is part of a case study where we strategically created a page and ran an outreach campaign to acquire links. Here’s the result:

“ Hey, Google, what’s the current state of voice search?”

We’ve had great success driving customers using video marketing. Are you doing it too? If not, these statistics might surprise you.

Interested in learning more about SEO? Read about the basics here, or watch this video:

Learn how we did it here.

Top SEO statistics.

With more and more people moving to mobile search, and Google’s move to mobile-first indexing, there is no doubt that mobile SEO has become incredibly important.

If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO.

How much do SEO professionals charge for their services? Are you charging higher or lower than the average? Let’s look at the stats.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Keyword statistics.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

The number of times this article was shared on Twitter.

These stats about ranking in Google might surprise you.

Google says that backlinks are one of their top three ranking factors. Check out these link-related stats.

As SEOs, it is important to understand where search engines are right now—and where they’re going.

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