LOCAL SEO STEP BY STEP

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

This all happens organically, so it’s a win-win to get your content out there on social media platforms where potential customers are eager to consume content.

Customer service, for example, should not be sacrificed in the pursuit of SEO. “It’s important to give your customers the attention they deserve,” the Guerrilla Agency notes. “If you are busy on your computer all day working on SEO you may not be able to devote the time to build those relationships that can help your business succeed.” Focusing on your new customers will help make sure they keep coming back!

5. Internal Linking.

Technical SEO For Beginners.

Duplicate content, on the other hand, will be seen as a net negative and do more harm than good.

As MOZ puts it, SEO isn’t just about the search engines themselves -“It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.”

Chances are you aren’t able to keep up on all the latest in SEO techniques on your own, nor are you able to dive too deeply into online marketing trends and local longtail keywords. With the help of SEO professionals, however, you can become the leader in your industry or specific market!

4. Alt Tags.

This refers to the various tactics employed on your website to improve search rankings.

Even after all those on-page SEO steps, there’s still work to be done.

Profitworks Small Business Services provides website traffic and website conversion optimization services to increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment.

Knowledge, Tools and Skills.

Link your articles to related pages. This makes it easier for search engines to crawl your site, and also keeps visitors engaged longer. Calls to action should direct the reader to how they can contact you or purchase your product.

Needless to say, having your pages scrubbed from search engines is going to lead to a huge loss in traffic.

We have developed strategies to increase your sales in an ongoing and continually increasing manner; that’s what we call Closed-Loop SEO . This unique approach to SEO means that we’re not satisfied until you’ve seen the impact our efforts have on your revenue. Access our Closed-Loop SEO For Beginners brochure by clicking on the button below.

Download our SEO checklist to make sure you’re covered in these areas.

Make sure to incorporate your keyword into the page title as well as headings. The URL should also be easy to read and follow.

Off-Page SEO.

4. Local Directories.

What does that mean? Search engines will take the following positives into account when ranking your site:

There’s no shortage of these SEO tools, either. This guide outlines 191 of them, but you don’t need to worry about mastering them on your own. Contact Profitworks today to help you get started.

2. Domain Authority.

Think of your audience and the phrases they’re searching for, and try to create and optimize your website content around those keywords. Longtail keywords will be very specific to what you are selling and will usually include the local service area.

To learn more about Profitworks, click here. And i f you are interested in getting new customers for your business, contact us today!

Pictures help tell a visual story about your business and let customers know what it’s like to do business with you. Photos are also important for attracting attention to your listing and help you garner more clicks through.

Businesses that want to improve their local SEO ranking should collect and manage online reviews. Moz estimates that your Google My Business listing and Google Reviews account for 40% of local pack ranking factors.

Potential customers want to know who you are, where you are, and when they can visit you. So before you get started, make sure you have all of your basic business information at your fingertips.

Are your customers searching for local services? Learn how to dominate Google’s Map Pack for your area with our handy local SEO guide.

Local SEO is search engine optimization for local marketing. It’s the practice of optimizing your website to be crawled and indexed by search engine bots called crawlers in order to be found by nearby customers in search engine results page (also known as SERP).

How to Rapidly Increase Google Reviews & Ratings.

6. Implement an online review management platform: An online review management platform helps businesses the streamline collection and management reviews. A good platform will consolidate all of your online reviews into a single dashboard, reducing the time and effort it took previously to manage the process.

Creating Google My Business listing is just the first step. Once your listing is created, you’ll need to add as much information as possible. Don’t worry about adding specific keywords, just make your profile as complete as possible.

Getting to the top of Google may seem impossible for local business owners, but if your business has a physical location, you already have an advantage over purely online businesses.

You don’t even need an SEO strategy to improve your local SEO and start getting found in more search results. You just need to make a few updates to your Google My Business listing. Below is a local SEO checklist to help you follow each piece step-by-step.

According to Google, listings with photos receive 42% more requests for driving directions and 35% more clicks to their websites. There are a number of different types of photos you can upload, but at the very minimum you should include:

Google prioritizes local businesses in the results for local searches like these in a search result feature called Map Pack.

Local SEO Checklist.

As promised, this guide to local SEO was super simple. While it might seem basic to fill out your Google My Business listing to get found by Google, a surprisingly high percentage of local businesses haven’t even claimed their listing. An incomplete listing means showing up in less local search results, which means fewer customers and fewer reviews.

Posting quality pictures will also help attract more clicks as profiles with pictures see 35% more click-throughs than profiles without photos. Regularly sharing high-quality photos will show off your business’ personality and help you engage with your audience.

Believe it or not, inconsistent NAP information is one of the leading causes of a poor local search ranking. So if your address has the word lane in it, the word should either always be abbreviated or always be spelled out.

2. Verifying Your Locations.

You can also use Google Maps to add or claim your business on both desktop and mobile.

According to Google, “businesses with complete and accurate information are easier to match with the right searches.” If your GMB listing is incomplete, or worse, non-existent, then it’s harder for search engines to match your business with local customers on Google.

4. Deliver high-quality customer service: This probably goes without saying, but businesses that want customers to leave positive reviews need to emphasize customer experience. Doing so will create an army of advocates willing to shout about your business from the rooftops.

Once the verification process is complete, you can begin optimizing your listing. You should start by uploading high-quality photos.

SEO is too hard and completely unpredictable. At least that seems to be the prevailing theory for a lot of business owners. But it doesn’t have to be hard or complicated, especially for a local business. Contrary to popular belief, you don’t need to understand meta tags, link juice, or latent semantic index keywords in order to do local SEO well.

To optimize your business listing for local SEO, first, you need to understand the three main ranking factors that Google uses for local search. Once you understand how rankings are determined we’ll walk through each step of showing up in local search.

Distance: Proximity of the searcher to your business is another major factor Google takes into account when determining local search ranking. Because of this, it is important to include your address and other relevant contact information in your Google My Business listing and in other directories across the internet.

1. Adding Complete Info to Your Google My Business Listing.

Sometimes it can be difficult for businesses to collect online reviews organically, so they need to take a more proactive approach. Below are some tips that will increase the odds of getting a customer to leave a review.

3. Eliminate barriers: In the past, the process for leaving an online review was a time-consuming, cumbersome experience for the customer. Businesses should look for ways to make leaving a review as frictionless as possible. To accomplish this, direct customers to online review sites and apps that they already use. This will eliminate for your customers to sign up for a service they probably don’t want or need.

It’s also important to include accurate, up-to-date hours of operation in your listing. Make sure that you include special holiday hours, to avoid frustrating customers who make their way to your business only to find out you are closed.

Before uploading any photo, make sure the size is optimized for the platform.

Prominence: Finally, Google takes into account the prominence of your business. What they mean by prominence is how well is this business known. Prominence also factors in things like directory listings, and online reviews. According to Google both a business’ overall star rating and the number of reviews are used to determine local search rankings.

2. Set expectations for the review: Inviting customers to leave a review should be a repeatable process that is built into everyday operations. You should let your customers know when they will receive the invitation, how they will be receiving the invitation (email or text), and why online reviews are important to your business.

1. Determine the right timing of the invitation: When a customer receives an online review invitation is a major factor in whether or not an online review will be left. The right time is going to be different for every business, but our customers have seen the most success are sending invitations while the customer is still on site and the interaction is top-of-mind.

Online reviews will not only bolster your local SEO but will help build trust with customers and potential customers. When your customers are happy, they help influence others. If you make it easy for customers to leave a review, you’ll get more reviews which will directly impact your local SEO.

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