LOCAL SEO TIPS 2022 ORGANIC SEARCH

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO.

While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links. An internal link is a hyperlink that links to another page on the same domain. In short, they help Google with finding and indexing your web pages.

If you’ve dreaded SEO in the past, don’t drag old fears along with you into the new year. Sure, we’ve shared a long list of things to do and change, but as you’ve probably picked up many of these are linked.

Mobile optimization.

Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly.

To help you with this process, there are a number of Google My Business scheduling tools and platforms that you can try out. You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot. Not only will they help you with Google My Business specifically, but most of these also integrate with other useful social platforms.

Not only do backlinks show that users find your content useful, but it also helps to show to others that you’re knowledgeable about your niche. And, the more people who link to your content, the more it’s telling Google that your content is credible and shareable.

Also, while a lot of the focus is on creating more content, don’t forget to audit your existing content. If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Perhaps your target audience’s needs have changed? Whatever the case, don’t keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality.

While all these elements are important, it’s crucial that your site is optimized for mobile devices. No visitor should have to zoom in to be able to read content via a mobile device or struggle to click on a button. Definitely not in 2022!

From time to time, you can also try to include content, like facts and figures, that others can quote on their own blogs. Content creators often link back to statistics which can earn you valuable backlinks.

5. Include LSI keywords.

However, you shouldn’t just create content, sit back, and wait for others to share it. Instead, you should actively try to pursue it by contacting other authoritative websites and brands and asking them if they would be interested in publishing a guest post that you’ve written. This way, you can add your own backlinks to relevant content on your website. Plus, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score. Once again, this strategy will only work if you create high-quality content. This means that you should guard against coming across as too spammy, something which is a common trap of writing guest posts.

According to data shared by Statista, Google is still the most popular website worldwide and gets more than 86 billion total monthly visits. To put this in perspective, Facebook gets only 20 billion total monthly visits, while Instagram and Amazon attract just over 4 billion respectively. As a matter of fact, for the past decade Google held the first spot as the most popular website.

A lot of the other strategies discussed in this blog post can ultimately help you to improve your E-A-T score. For example, high-quality articles will help to demonstrate your expertise in your niche and establish your business as an authoritative figure, while site security can help to build trust further.

Basically, Google rewards the websites that share content that people are searching for most often. What does your target audience typically enter into Google’s search bar? Do they turn to the internet for how-to guides, real-life examples or tips for beginners?

How can you help search engines to crawl and index your website?

As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. So, it will use these types of keywords to verify that your content is, in fact, about the topic.

Not only is a low bounce rate better for search ranking, but it will also mean that visitors have more time to get better acquainted with your brand which can help to increase sales and customer loyalty. After all, isn’t this your real goal at the end of the day?

Even though the digital marketing landscape has exploded with new platforms growing in popularity, a high ranking on Google remains one of the best ways to boost traffic to your website. According to online data, the first five organic results on the first page generate more than 67% of all clicks!

Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting.

Yet, even though Google has been such a powerful force in our lives for the last 10+ years at least, ranking high on Google is still one of the biggest challenges. Firstly, it’s competitive. Hosting Tribunal estimates that nearly 2.75 million posts get published every single day and that’s just on WordPress. Secondly, you need to figure out how Google’s algorithm works.

Your goal is to gain visibility with the local audience, people who’ll actually show up at your business office, restaurant, clinic, and so on.

Moreover, websites can give you NAP citations, i.e. name, address, and phone number.

Look for all the high-performing location-based keywords that offer good results and high visibility in your service area and try to incorporate as many of those in your texts as possible.

How To Do Local SEO Audit: A Six-Step Bulletproof Formula.

Removing plagiarism, including self-plagiarism, is a vital step for any effective local SEO audit.

Back-linking is a way to show Google that you’re an authority in what you do.

Try to emulate their example as long as it suits your framework to bolster your searchability.

In case you don’t know, backlinks are hyperlinks embedded on content that redirect users (if clicked) to your content. They are put on blogs, websites, and other avenues where organic traffic is pretty decent so that you get a good flow of traffic your way too.

Just be careful about consistency, if you note that the NAP citations are outdated, ask the website owner to update them, and again, be extra polite.

If you doubt your writing skills, seek help from someone, your goal is to create compelling content that attracts the reader’s attention and perfectly integrates high search-frequency keywords. You should also check for any duplication in your Google My Business listings.

#5 Look For Citations & Mentions.

And that pretty much sums up: “how to do an effective local SEO audit?”

The ‘near me’ tail tells Google that you’re not just looking for fine dining in general, you’re looking for a nice place to eat, near your location. Google then uses your location settings to suggest you a couple of places, based on their nearness and ratings.

Google uses relevance above anything else for local SEO, thus you should be as relevant as possible.

Local SEO may not seem like much, but your business website’s success ultimately depends on it. You can’t ignore the impact of Google search rankings for a website, locally or globally. However, local endeavors are different in that they target real-life customers rather than a virtual online audience.

#2 Check If Your Keywords Are Targeted Properly.

Your Google My Business account is the backbone of local SEO for your business. If you don’t have one, set yourself up for it immediately. Without Google My Business, your presence on Google search rankings on Google Maps will be non-existent.

This is how local SEO works, and today, we’ll discuss how you can maximize it via a local SEO audit.

PS: no local SEO audit checklist can be complete without a reference to the meta tags – you should find ways to introduce keywords there as well.

Generic SEO is not the solution, you’ll have to think much deeper than that.

The whole idea of a local SEO audit is to explore methods of boosting local search rankings, and what better way to do so than to check for local keywords, or whether you have any in your texts. Keyword check is not as hard as you might think, but for local SEO, the mission is to find the keywords that rank you better in your location.

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