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For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.
Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.
Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.
The course is 100% free. Save your money and spend it on your own Local SEO efforts.
Exclusive video lessons with Local SEO expert Greg Gifford.
Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.
Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement.
Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.
Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.
Lesson 10. Reporting.
Learn how to do Local SEO and get the most out of local search in just 1 hour.
Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.
These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.
Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.
Lesson 5. Citations.
Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.
Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.
Enroll for free.
Greg Gifford is the Vice President of Search for SearchLab Digital and he specializes in local SEO. With over 17 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
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Do you need to increase visibility for your business? In this course, instructor Sherry Bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local SEO (search engine optimization) and general SEO and teaches you the local SEO strategies that have the most impact on local search results. She teaches you about how to target keywords and how to leverage Google My Business (GMB) for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand. While Sherry references Google throughout this course, you can leverage her tips to increase your visibility, no matter the search engine your customers use.
Sherry Bonelli has worked as a digital marketer since 1998, specializing in SEO and content marketing.
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Sherry uses her 20+ years of experience in digital marketing, project management, and technology content to help companies get noticed. She enjoys learning about individual companies to craft unique plans for their success. Sherry keeps up with the current digital marketing landscape and internet marketing best practices. She employs marketing strategies like search engine optimization (SEO), content marketing, mobile-friendly websites, video marketing, inbound marketing, social media, and native advertising. Sherry has given presentations at industry events, webinars, and podcasts, including Traffic & Conversion Summit, SMX, SCORE, MozPod, SEMrush, The Edge of the Web, The Local Business Leaders Podcast, and more.