LOCAL SEO WEBSITE AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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If you’re unsure how to approach the back-linking problem, ask an expert, but as a general rule of thumb, you’ll be good as long as you stick to high traffic and relevant blogs.

Your Google My Business account is the backbone of local SEO for your business. If you don’t have one, set yourself up for it immediately. Without Google My Business, your presence on Google search rankings on Google Maps will be non-existent.

Removing plagiarism, including self-plagiarism, is a vital step for any effective local SEO audit.

Here’s our bulletproof six-step local SEO audit checklist to help you through the process:

Try to emulate their example as long as it suits your framework to bolster your searchability.

#4 Link Building.

If people are linking back to your work, it shows that your content has value and deserves to be explored by users. However, this only works if you create a network of high-quality backlinks because not all of them are the same.

When we talk about duplicate content, we’re of course referring to matching copy, not generic phrases that are bound to be repeated. Google distinguishes between general info texts (repeatable) and marketing copy (non-repeatable).

Maybe people are talking about you, even referring to your brand, but without linking back to your site. If this is true then you’ve already gone through half of the work, all that remains is for you to contact them and politely ask them to give you a backlink since they’ve already mentioned you in a positive light.

If that doesn’t work out either, you can always contact an SEO expert to get things sorted.

If you plagiarize the latter, even if it is self-plagiarized, Google will penalize you for being unoriginal. After all, what value would your content have if it has been copied from somewhere else – be sure to check out for any duplications and replace the plagiarized segments with something original.

So, here it is: imagine that you need to go some place nice for a bite to eat, not the nearby diner – let’s say it’s a special occasion. But you’ve got no clue where to go, what do you do? You will most probably search something like “fine dining restaurants near me,” right?

Now, on to the real question: how to do an effective local SEO audit?

Be interactive, be innovative, be helpful – you need to build an engaging community that will like and share your content, thus linking back more and more pages to your site. Google factors in social media engagement when ranking a business, and the better you’re able to engage with an audience on your social presence, the better your rank will be.

Most likely, they’ll cooperate, ticking off another entry from your local SEO audit checklist.

Thus, you should define your goals very clearly before starting with your local SEO audit.

#1 Don’t Ignore Google My Business.

Be sure to clearly mention your:

SEO is optional only for those who think that having a website is optional. In short, it’s not, really not.

If you doubt your writing skills, seek help from someone, your goal is to create compelling content that attracts the reader’s attention and perfectly integrates high search-frequency keywords. You should also check for any duplication in your Google My Business listings.

Last but not least, you should maximize your presence on social media.

Google uses relevance above anything else for local SEO, thus you should be as relevant as possible.

Through better monitoring of your website performance and noticing the stuff that’s attracting more clients towards your business, you can multiply your success by doing that stuff more. If, at any point, you feel lost, just take a look at what your competitors are up to.

Local SEO may not seem like much, but your business website’s success ultimately depends on it. You can’t ignore the impact of Google search rankings for a website, locally or globally. However, local endeavors are different in that they target real-life customers rather than a virtual online audience.

#3 Avoid Content Duplication.

As long as your search remains relevant for the user, you will rank higher in the Google search results.

Look for all the high-performing location-based keywords that offer good results and high visibility in your service area and try to incorporate as many of those in your texts as possible.

PS: no local SEO audit checklist can be complete without a reference to the meta tags – you should find ways to introduce keywords there as well.

The whole idea of a local SEO audit is to explore methods of boosting local search rankings, and what better way to do so than to check for local keywords, or whether you have any in your texts. Keyword check is not as hard as you might think, but for local SEO, the mission is to find the keywords that rank you better in your location.

Check the information you’ve provided and scan through every section ensuring that all the details are correct and up to date. You should also try to find ways to integrate search phrases relevant to your business (locally) in your texts, wherever possible.

Next up in our bulletproof local SEO audit checklist is link building/using backlinks.

Generic SEO is not the solution, you’ll have to think much deeper than that.

This is how local SEO works, and today, we’ll discuss how you can maximize it via a local SEO audit.

Besides the typical keyword placement in the title, your localized keywords should appear in meta tags, too. From your meta title tag to your meta description, check to see if your keywords are plugged into each part of your page to meet the standards of Google and appeal to users.

If you have multiple versions of a page with differing URLs, canonicalization indicates to Google the page you want crawled and first seen. It means you demonstrate to the search engine the primary URL for a page so there’s a lower chance of duplicate content showing up.

But how do you know if your local search engine optimization (SEO) efforts are working? A local SEO audit reveals the condition of your page in search engine rankings and ways you can further improve your site for a surge in conversions and revenue.

Keywords are a major component of SEO — even local SEO. However, local SEO requires special keywords that pertain to your area and target your desired region.

Check out the individual steps of analyzing your local SEO below.

TRANSACTIONS IN THE LAST 5 YEARS.

In your local SEO audit, backlink analysis keeps you up to date on potential penalties. It lets you take action if you’re concerned about spam-heavy links and quickly employ the nofollow attribute to signal to Google your disapproval.

An audit of your specific local SEO practices diagnoses your site’s strengths and weaknesses so you can attract real people to your storefront, boutique, office, or retail outlet. With tools and resources, you can examine your on- and off-page SEO as they relate to region-specific keywords.

With the substantial increase in local shopping searches, it’s worth it to invest in a local SEO audit for your business. Fortunately, you can conduct a free local SEO audit with the following steps.

Additionally, Google’s knowledge graph holds social media profiles, so it can produce a better user experience when people are able to navigate to and from your active profiles.

Do you need experts to revamp your pages for prime local listings? Contact WebFX online today or call us at 888-256-9448 to speak with a team member about our local SEO services.

Local SEO solutions — which help more local searchers find and contact your business — doesn’t happen magically. It takes inspection and ongoing work to lead interested customers to your brick-and-mortar location. In the form of an audit, you can run through a checklist to survey the ins and outs of your site.

Your influence and scope on social media can pump up your local SEO because search engine algorithms tend to include social elements. Inspect the search engine results page to see if your social profiles show up in the organic rankings.

Although you want your actual store accessible to customers in your area, the Internet is a valuable asset to make them aware of your place. According to Google, in the last two years, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%.

Google specifically warns against deceptive matching copy but offers several options for necessary duplicate material.

3. Uncover harmful duplicate content.

Geo-modified keywords are existing keywords dressed up with setting-specific keywords. For instance, you could add “Austin, TX” to “bagel shop” to modify it for the city. Skimming through close competitors’ top keywords can also lend itself to your SEO strategy.

Dishonest linking and spam-ridden backlinking can decrease your page’s trustworthiness in the eyes of search engines, so research the nature of the links to your pages.

If you do have an account, it’s beneficial to go through your account and listing to optimize it for search users.

If you extend your reach to Bing, social media is also significant because branded searches have linked social platforms in the snapshot pane. Enter your brand name and location into the Google search bar to test out your social media integration.

Formerly Google+ Business, Google My Business is an initial requirement for fully functional local SEO.

Watch the video above for an overview of SEO audits and keep reading for a local SEO audit checklist that can give you an edge over your competitors and propel visitors down the sales funnel.

What is a local SEO audit?

Are you in search of a seasoned group of SEO experts? At WebFX, we have a team of 150+ bringing expertise to your campaign. Our local SEO services can instill your marketing strategy with a surge of conversions and drive qualified traffic to your site.

Good backlinking continues to matter in SEO, and in local SEO, descriptive phrases about your area can help or hurt depending on how you enact them.

Bing Places for Business is Bing’s counterpart to Google My Business, and for an established presence, inserted links to your social media network should be available on your account.

Unnatural anchor text in backlinks can alert Google to questionable behavior, so look over the anchor phrases that point back to your page. Ensure the majority of them are appropriate and helpful, so you can have confidence in your local SEO ranking.

For brick-and-mortar stores looking to increase foot traffic, this is huge. Search engine results are more than blocks of catchy text. Local search results contain vital information that directs people to your location and additional details for contacting and visiting.

WebFX is home to a whole team of local SEO experts.

Google My Business puts your business listing within the regular search results pages and on Google Maps. If you don’t have a verified Google My Business account already, your local SEO audit should begin with creating one.

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