MAGENTO 2 SEO BEST PRACTICES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Navigate to Magento 2 admin >> Products >> Categories >> choose a category and scroll down to Search Engine Optimization.

Every URL need to be unique, static, and perfectly optimized according to SEO guidelines.

If your Magento is installed in the root of your domain (http://xyz.com), you need not perform any changes in the .htacess file. But, if your Magento is located under a subdirectory (http://abc.com/magento/) you need to edit your .htaccess file by changing the following line:

Add Meta Title and Meta Description for Content Pages.

Enable SEO-Friendly URLs in Magento 2 follow the following steps:

6. Modify Robots.txt File.

Head over to a nicely written post for explaining the above 5 points – Common Duplicate Content Issues in Magento.

The Robots.txt file instructs search engine robots which pages on the site to crawl or which pages not to crawl. To find your robots.txt file, All you have to do is enter the site URL into your browser and then add /robots.txt onto the end. http://www.xyz.com/robots.txt.

Start Time: Insert time after 00:00 (Don’t choose exactly 00:00)

To modify your Robots.txt in Magento 2 just go to the Stores >> General >> Design >> Edit custom instruction of robots.txt File – if needed.

To remove the default store code from URLs:

When done with the above steps, click on Cache Management link to flush the cache.

Add Meta Title and Meta Description for a Category.

To optimize the product Images In Magento 2, Login to admin >> Products >> Catalog >> in Configurable Products Double click on thumbnail >> Go to the detail page >> scroll down to Images and Videos >> Double click on images >> add alt text in the given field.

Popular Search Terms: Enable.

7. Issues with Magento 2 Default Title and Description.

One of our top Magento SEO tips is to never forget to optimize product images for better search engine rankings. Make sure that all the images have proper alt-tags that describe the images because search engines can’t read images and we need to add proper alt text.

#RewriteBase /magento/ to RewriteBase /your-magento2-folder-here/

Error Email Recipient: You can leave this blank.

Summary.

One of the concerns of many Magento users is SEO. Although Magento is already very SEO friendly when installed, there are many things that can still be improved upon. There are a number of Magento SEO tips people offer, with the top technical Magento issues that need to be fixed immediately listed below:

Finally, on Search Engine Submission Settings set Enable Submission to Robots.txt to Yes and save changes.

10. Remove Default Store Code From URL.

In Magento duplicate content, occurs because of the followings:

Please note: Please make sure to add proper Title and Description. For Title tag use 50–60 characters For Description tag use only 150-160 characters.

Use Categories Path for Product URLs: Yes.

You can also Set the Global Search Engine Optimization configuration: Go to the Stores >> Configuration >> Catalog >> Search Engine Optimization and change the following fields for SEO friendly.

Use Canonical Link Meta Tag For Categories: Yes.

Frequency: Choose Daily.

Quality links are simply the process of creating relevant inbound links to a website, which will help the website to achieve higher rankings within the major search engines and it will also generate targeted traffic to your website. If you would like to build high-quality links then you will have to pick the best strategies for your store and you can follow the nicely written post on How to Get High-Quality Backlinks here.

There are no native settings in Magento to manage the robots directives for pages such as these, so you either need to have this custom-developed and/or add a Layered Navigation Extension (opens in a new tab) .

Let ContentKing help. Monitor your Magento store and get real-time alerts when any issues occur.

Refreshing indexes takes its toll on the Magento platform, so be careful not to refresh indexes after saving every change.

Including categories, products, and CMS pages in XML sitemap.

Getting this technical foundation right first puts you in the position to start winning at SEO.

The secret to defining a great URL structure is to think ahead. When you’re migrating to a different platform, you want to minimize the differences between both platforms.

By default, this is turned on: Create Permanent Redirect for URLs if URL Key Changed is set to Yes . Keep it like this, it’ll save you a lot of headaches down the road.

In order to edit your robots.txt file in Magento 2, navigate to:

While this helps speed up loading of pages for simple, out of the box, Magento implementation it doesn’t do much for more complex implementations.

Get a second pair of eyes. Quickly check your site’s URLs with ContentKing and see what can be improved.

You can manage a store’s redirects and rewrite settings by logging on to your Magento backend and navigating to:

Defining a SEO-friendly URL structure.

Canonical URLs give search engines a strong hint as to what page they need to index. So in a case where you have one product with multiple variants, and you want to signal to search engines that they are to only index the product page, and not the variant pages, then you can do so with the canonical URL.

Using an HTML sitemap helps both visitors and search engines discover important pages. For large Magento stores, you can for instance set up HTML sitemaps for the most important categories, sub-categories and most popular products.

You shouldn’t apply the robots noindex directive together with canonicalizing these pages to other pages, as this sends a confusing signal to search engines.

Setting Start Time to 02:00:00 will ensure the XML sitemap is regenerated at 2 AM. This is just an example; change this value to the quietest time of day for your store, as regenerating the XML sitemap can temporarily make your Magento store slower.

The best practices around XML sitemaps are as follows:

Enabling HTTPS in Magento 2.

Defining meta information templates for products and categories, which take up the lion’s share of a store’s pages, is what will save you the most time here.

But you won’t get far with “muscle” alone; you need to configure both your hosting and your Magento platform correctly in order for it to take.

In this article, we’ll explain step-by-step what you need to do in order to get your Magento store into top shape, all set for maximum SEO performance.

To enable full page caching:

Stick to these best practices when it comes to pagination:

Magento 2 comes with XML sitemap functionality. To configure the XML sitemap, log on to your Magento backend and navigate to:

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