META CONTENT SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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2.1. All news pages have the same page title (News Detail | Company name)

If you have two pages with different content but the same page title you should think about giving the individual pages page titles that are more specific.

With those two page titles your website can be found for keywords such as “group EBIT” or “Gaultmillau award”. By having more page titles you will increase your chances of being found via different types of keywords.

What exactly you should do about your duplicate page titles depends on the page content. Below are some examples and the solutions to fix the “duplicate page titles” error in SEO:

1. Two or more pages with the exact same page title and the exact same page content, but different URLs.

Imagine if your pages had the article names as page titles:

It sometimes happens that you want the same page in two different places on your website. Imagine that you have a product that you offer to your business customers and also to your private customers. Then you might want to put this page into two different locations/URLs on your website.

Both of those pages have the same page title but they are actually not the same page. So you need to give one page the title “My Product” and the other one “My Product 2”. In some cases it will be obvious what a better page title will be, and there might be cases where finding a new page title needs some more thought.

On many websites, you can see that all pages with a news article have the same page title.

If the original from our examples above should be the page in the business folder, then the rel=”canonical” tag needs to be found in the page in the private folder (the duplicate page) and should look like this:

In this case your CMS will most likely create the page title on its own and call all news articles the same. This is not a good thing, firstly because of the lower pagerank for the individual pages as described in the beginning of this article, and secondly because you are missing out on the usage of keywords. You should contact your CMS provider or your agency and ask them to configure your CMS in that way that the article name (probably your H1 header) should be automatically set as page title.

2. Two or more pages with the exact same page title but different content on the pages.

You should avoid duplicate page titles (meta titles) on your website because the more duplicate content and duplicate page titles (meta titles) you have on your website, the worse those pages will rank in the search engine’s page rank.

Both pages have a right to exist but Google will not know which one is the more powerful one (the original), so it will more or less split the link juice (ranking power) for the two pages. In this case you should use the rel=”canonical” tag. The rel=”canonical” tag should be put into the duplicate page and should point to the original page.

3. The news archive has pagination pages that all have the same page title.

Often you will see websites with news or image archives where you can just browse through current and old articles by clicking on so called “pagination pages” (/news/page/1; /news/page/2; /news/page/3). They will usually be embedded in the same content but by clicking on the 1, 2, 3, etc. you will see older articles or images. Search engines will see such pages as the same page, especially if they all have the same page title. That will decrease their link juice (ranking power) and possibly also have a slight negative effect on the rest of the pages on your domain. In this case you should use the noindex, follow-tag.

Another potential issue arises when there’s no canonical tag present on the page, as John Mueller explains in this tweet:

Adding a meta viewport tag won’t fix underlying mobile display issues caused by CSS styles not written for different widths. If adding a meta viewport tag doesn’t solve things, consult a developer.

That said, you can check for issues using the Mobile Usability report in Google Search Console.

Paste the code below into the <head> section of your webpage:

If it doesn’t pull a title back, then you need to add one.

Meta refresh redirect.

If not, check for the presence of a canonical tag, and make sure it references the canonical version of the page.

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

If the pixel length count is red, then it needs shortening.

Remove the robots meta tag from any pages that should be indexed.

Meta refresh redirect tags are important for SEO in the sense that you should not use them , even though Google understands and respects them.

Don’t use Google Search Console?

If you’re unsure which version of HTML you’re using, check your source code for <!doctype html> . If it’s there, you’re using HTML5.

Here’s what a page might look like on mobile with and without a meta viewport tag:

If you’re using WordPress, you can do this easily in Yoast.

Fix these by removing one of the tags from the affected pages.

Why it’s important for SEO.

Unless your page is severely broken as a result of charset issues, which is unlikely, the impact is going to be quite minimal.

Bing went one step further in 2011 when they announced they use the tag as a spam signal. So, if yours are stuffed with keywords, then that could work against you in Bing.

With that in mind, here are the values you can use in this tag:

To find them, crawl your site with Ahrefs’ Site Audit and check the Internal pages report. Look for the “Meta refresh redirect” error.

A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.

Using the wrong attributes in the meta robots tag can have a catastrophic impact on your site’s presence in the search results. Your SEO efforts rely on you understanding this tag and using it effectively.

For that reason, it’s worth checking for pages on your site that don’t use UTF‑8 encoding. You can do this in Ahrefs’ Site Audit. Go to the Page Explorer, then use these settings:

Meta viewport.

Use Google’s Mobile-Friendly Test tool to check your homepage for a meta viewport tag.

You can check for the first two issues using the Coverage report in Google Search Console.

Many people likely hit the back button when the desktop version of a page loads on mobile. It’s annoying and makes things hard to read. This may send negative signals to Google and tell them there’s something undesirable about your page.

Other CMS’ like Squarespace and Wix have similar functionality.

In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO:

To check for duplicate and multiple title tags, crawl your site with Ahrefs’ Site Audit.

Check the Duplicate content report for duplicate meta descriptions across pages.

Note that most of the time, removing these tags is easy, as many sites set a sitewide meta keywords tag in their CMS. Removing the tag from all pages can be done by removing that one piece of code.

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