MISSPELLED KEYWORDS SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

“Solitare” without the second ‘i’ was 52.

Here’s a quick case example.

Another useful leverage in Apple’s Search Ads platform is to see the average search volume for a keyword you input.

Why do misspellings matter? [case study]

Even more advantageous could be those that contain the misspelling for “calendar”!

A client of ours had a solitaire game.

ASO PROTIP : utilize our Chrome Extension to view the actual numeric values for Apple Search Ad keyword volume! Get it for free here.

Another easy way to find misspellings to test is to visit SEO Book’s Keyword Typo Generator. This tool pulls from search engines and allows you to see the following categories:

Voilà! A winning misspelling!

A simple, yet strategic implementation of these keywords into the app’s product listing helped the client rank quickly and subsequently increase installs !

“Solataire” with an ‘a’ had a volume of 35.

What are misspelled keywords?

Well it turns out, a lot of people didn’t get great grades in English class!

But poor spelling aside, with so many languages being spoken in the US and other app store regions, it’s no wonder there are so many misspelled words entered into the app store’s search.

There are a few ways to find commonly searched misspellings.

Remember in grade school when they tried to teach you those spelling tricks like: ‘ i before e except after c’ or ‘dessert has 2 s’s because you want seconds and desert has one because you don’t want to get stuck there again’ ?

Typically this is a highly indexed misspelling that people input as “calender”.

How to find misspelled keywords to capitalize on:

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility.

You can use Apple’s Search Ads platform to search keywords and many times misspellings will pop up in the suggested keyword section.

You can then determing the traffic and difficulty levels of these keywords from an ASO perspective and start building your misspelled keyword list.

Just like all of our clients, they wanted to increase their installs. To do so, we have to increase the app’s search visibility, or the frequency and availability it is seen in search query results.

For example, we could see that the top most common misspellings for “calendar” were “alendar, clendar, caendar, calndar, caledar, calenar, calendr”.

We found that “Solitaire” spelled correctly had a search volume of 73.

‘did you mean…’ link with 2 top results for the correct spelling.

Even when you know how to spell a word you can always think of a few ways to do it wrong. Try typing the word as fast as you can, ask someone who’s not very brilliant at spelling to spell it out for you, get a little creative and you’re sure to come up with a couple of misspelled variants for your keywords.

Just like with any SEO campaign the first step is keyword research. Before you can actually get down to optimizing your site you need to identify the commonly misspelled terms related to your site. There are a number of ways to do it.

‘did you mean…’ link with all results for the correct variant.

You can also check what keywords people searched for to arrive at your site in Google Analytics or Google Webmaster tools.

Analyze.

When the misspelling is so severe Google can’t figure out what the right word might be, all search results appear without the ‘did you mean’ refinement and they are all for the incorrect spelling. Obviously that’s the best case scenario for typo optimization.

When you misspell your search query Google will often use the ‘Did you mean…’ filter to set you on the right track.

In rare cases Google will go further and show all results for the correct spelling. When that happens optimizing for the typo is useless.

Finally, you can feed your keywords into a typo generator to get a list of potential misspellings. There’s an in-built typo generator in Rank Tracker you can use to come up with misspelled search terms.

Once you have placed the misspelled keywords somewhere on your webpage you can build links to it using the misspellings in the anchor texts. Since the misspellings will be placed on other sites your credibility is once again safe. On the other hand getting links with misspelled anchor texts is harder because other people don’t want to have typos on their sites just as much as you.

Have you tried going after misspellings with your site? What was your experience? Feel free to share your own tips and thoughts.

Once you have your keyword list you need to analyze each search term to see if it’s worth optimizing for. The most important factors you should consider are.

Although the competition for the misspelled keywords is much lower, some of the most popular misspellings can be pretty competitive. Anyway it’s always good to know who you’re dealing with, so take the time to analyze your competition and evaluate your chances to rank well.

This is a great way to find out how people misspell your brand or product names. Searchers can get really creative with their spelling, so you’ll find the variants you’d never thought could exist. Alongside with your brand-related keywords you’ll also find general search terms that you can add to your list.

Research.

The search results may look differently on different misspellings. It’s important to check what the SERP looks like for each keyword on your list. There are 4 possible layouts of the search results on misspelled queries:

‘did you mean…’ link but all results are for the misspelled keyword.

Obviously there’s no need to go after a keyword unless there’s some traffic behind it. Go to Google AdWords Keyword tool and check the search volume for each misspelling (or just click to update KEI if you use Rank Tracker), locate the popular terms and weed out the words no one searchers on.

If you simply go and use the misspellings on your webpages – in titles, URLs, h1-6 tags and content you may lose your credibility and spoil conversions. After all who wants to do business with someone that can’t spell? So let’s see how you can target the typo traffic without compromising your reputation.

Have you found some gems in your list of misspelled keywords? Then you may even go as far as building special sites around them. If you manage to register exact match domain names for the misspelled keywords you’ll get a huge advantage in the rankings. Plus you may also get some type-in traffic when people misspell the URL in their address bar.

To use the typo generator click ‘Suggest’ and select ‘Misspelled words’ as the keyword research method. The typo generator creates misspellings in 4 different ways: keyword proximity typos, swapped characters typos, duplicate character typos and missing character typos. Select them all to get the biggest list of possible misspelling variations.

Optimize.

So let’s see how you can tap into the traffic opportunities behind the common misspellings in your niche.

No ‘did you mean link’ with all results for the misspelling.

As you can see, there are around 200 thousand people searching for ‘morgage’ every month. Of course this is not much compared with the almost 25 million searches for the correctly spelled term but, hey, isn’t 200,000 searches/mo a lot of traffic?

Besides optimizing your site you can also add misspelled keywords to your paid search campaigns. In most cases the competition for these terms is weak, bids low and clicks incredibly cheap. It will probably take you about ten minutes to launch a campaign and you can quickly test things out to see if the traffic and conversions are good enough to invest extra effort in targeting these terms with SEO.

Once you’ve refined and selected your target keywords it’s finally time to start optimizing for them. The tactics of SEOing for misspellings differ from what you normally do when optimizing for the correctly spelled terms.

You can safely add the misspellings to your copy together with the correctly spelled variant by means of the ‘often misspelled as. ‘ expression. You can create a special page or section on your site dedicated to common misspellings in your niche.

The competition for the misspelled keywords is way smaller so it’s much easier to rank for them. The search volumes are lower too, but still there’s quite a lot of traffic behind commonly misspelled keywords.

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