MIXED CONTENT SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

To help lighten your mixed content issue load, you could introduce a CSP, more commonly referred to as a content security policy. This will essentially send a report to you whenever a policy violation occurs, helping you to keep track of those sneaky issues. To enable the CSP directive, you will need to add a response code to the header file of the site.

There are plenty of other directives out there that can be implemented to your site, for example, ‘upgrade insecure requests’ directive. The directive will make the browser try to update any insecure URLs before making network requests.

Now, if you’re website is still HTTP, what are you doing? I think it’s time to look at switching it up. When HTTPS was first introduced, there were many debates on whether it was actually worth switching. Most people would only implement HTTPS in certain scenarios, for example, log-in platforms. However, times have changed and knowledge has widened, there is no real reason for your website not to have HTTPS.

Using OnCrawl’s Data Explorer to find URLs of non-secured resources.

Mixed content can damage your website, that’s a fact! This happens when a website serves a mixture of both HTTP and HTTPS content. Mixed content affects a number of things; security, site performance, SEO, user experience and so much more.

Preventing Mixed Content Issues.

Now, if you’re ready, fasten your seatbelts and let’s delve into the wonderful world of mixed content.

It should look something like this:

Now you can go ahead and switch the problematic URLs to HTTPS. People often have mixed content issues when using insecure third party resources like JS Libraries, images, CSS, etc. To fix this you need to host non-secured content on your HTTPS site or switch to resources already hosted on HTTPS. If you are using non-secure resources that you don’t control (like your WordPress template), this can be tricky.

Mixed content. Some of us have heard of it and some of us are struggling to fix it. I had mixed content issues on my own personal site that even I couldn’t fix. Despite multiple developers attempting to resolve the issue, we had to delete and rebuild certain files altogether, so I understand the pain it can cause. In this article I’ll be explaining everything you need to know about mixed content, including;

This could/will cause serious issues for both your website and business, not a chance I’m willing to take, that’s for sure! For example, mixed content can cause your site performance to suffer, when going from an encrypted code (HTTPS) to an unencrypted (HTTP) connection. Recently, fixing your mixed content issues has become an issue you need to address now. Starting in December 2019 through to February 2020, a series of Google updates will begin to start blocking mixed content. To avoid your site being penalised, you need to start switching to HTTPS:

Keeping track of mixed content issues can be difficult at most times, but it can be even more of a headache when it comes to larger websites. The larger the website, the more content and images to monitor. However, I may have a solution for you!

First things first, you need to check if you have mixed content issues. You can do this by heading over to your site and inspecting it. Don’t forget to review the console tab in your browser. The console tab will likely show you any of the more prominent mixed content issues, and they’ll be displayed as an error. Each error will display the pages that are having mixed content issues, not forgetting the images too. Alternatively, if you use a plugin, like ‘Really Simple SSL’, this will identify and fix any issues for you. Without you having to go through the site manually.

Don’t worry we are nearly there – I know it can seem like a lot, but once you get your head around it, you’ll be a pro.

‘unsafe-inline’ ‘unsafe-eval’: report-URL https://example.com/reportingEndpoint’

Now that you have an understanding of why HTTPS is so important, let’s delve into the Dos and Don’ts of moving from HTTP to HTTPS. There are a handful of plugins that can help you with this, my personal favourite is ‘Really Simple SSL’, as the name suggests… it’s really simple to use.

Switching from HTTP to HTTPS.

As we all know (or should know, don’t worry I won’t tell!), it is essential that you have a website that is HTTPS. HTTPS websites are required to be authenticated by a server via a secure socket layer, more commonly referred to as an SSL certificate. This means that the website protects its users and customers from various network attacks.

If you have a number of issues it may take a while to locate the problem, so to bulk check for mixed content issues, use Oncrawl’s SEO Crawler to find the non-secured URLs.

To round it all up, if you still have HTTP pages or resources on your HTTPS site, then it’s time to switch it up to HTTPS. Not only does this keep your website secure, but it helps with SEO, site performance and user experience. The way in which you resolve your mixed content issues depends on a number of things, the size of your website and the number of issues. Cheers!

What is HTTPS?

It is strongly recommended to avoid entering plastic card data if you have the slightest doubt about the site security.

Passive mixed content includes generally accessible elements that do not allow obtaining any kind of confidential or financial data when hacked.

This error may be corrected by changing HTTP to HTTPS in internal links on the indicated pages.

For example, it is better to upload required pictures or scripts to your own site instead of using links that lead to insecure sites. The next step is to replace the undesirable links to relevant ones or enable HTTPS protocol.

While applying HTTPS, it is essential to ensure only secure content on your site. Thus, all internal and external links to pictures, scripts, or other pages should be implemented relatively or over HTTPS protocol. It is recommended to apply links in a proportional form.

According to W3C specification, browsers report warnings about pages with mixed content:

href attribute of <link> tag; data attribute of <object> tag; URL parameter in CSS styles; XTMLHttpRequest including its queries.

This error can be screened in Mozilla developer tools or in JavaScript console in Google Chrome tools.

You can turn to developer tools to detect the problems manually; however, it may take very much time. A quicker way to get detailed data concerning the incorrect use of HTTPS is using Serpstat.

Insecure elements on the page. If this type of error was reported, inspect the identified pages for any links starting with http:// and replace them with https://. In case these links transfer users to HTTP pages, you should download only the necessary information from such resources.

Mixed content undermines site appearance and SEO; for this reason, it should be timely detected and removed. It contributes to SEO, helps to dismiss browser warnings, and ensures user security.

HTTPS pages are encrypted with TLS and protected from data theft. Mixed content makes your site fragile; it can undergo code altering if attacked. Subsequently, the connection fails to be secure.

All browsers are obliged to inform users in case a site contains insecure elements; potential visitors may prefer a competitor site that provides safe content.

Passive mixed content includes pictures, audio files, video materials, and other elements that intruders may replace with hard-hitting files, thus disrupting the resource’s normal course of work.

Invalid links from HTTPS to HTTP pages.

Stealing such data via an insecure protocol cannot bring financial gains to fraudsters. All they can succeed to do is garbling your site by changing this content.

Error warning in Chrome:

Active mixed content includes scripts and frames that can seriously harm the site and its users if stolen. Src attributes of <script> and <iframe> tags are the foremost elements that refer to this type of content. Other endangered features are:

In case an HTTPS page contains a link starting with http://, search systems identify it as “mixed content error” that degrades SEO.

A resource should be scanned for insecure links shortly after the site was created or protected by https .

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