MOZ SEO RANKING FACTORS 2022

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Using any of the above SEO tools will help put you ahead of the competition on Google.

There are over 40,000 searches performed on Google every second, with many users finding their answers on the first results page. Ranking highly on SERPs, or search engine results pages, is key to getting more website traffic and business overall. But, how do you get those high rankings?

Undergo keyword research.

Check your site for its performance.

Most importantly, a high-performing SEO tool will be easy-to-use and have help ready if you need it.

5. Best for SEO Tools Partnerships: Scorpion.

Link Research: As for linking, Moz Pro provides a very useful link profile. You’ll get a full summary of your current backlink efforts, including what’s helping and what’s harming your website’s performance. As you make linking changes, you can easily track your actions.

Before getting down to the most useful tools, it’s helpful to know what makes a good one. The top tools give you the ability to:

The only trouble you might have is picking the right SEO tool. After all, there are hundreds out there to choose from. To help you out, this guide will narrow it down to the top five SEO tools to get started with. While each offers its own unique advantages, they are all guaranteed to make the SEO process much easier for you.

Ahsrefs does much more than help you with links, however. SEO marketers also love it for its keyword research tool. Here, you can not only find thousands of keyword suggestions but also see other important keyword factors like search volume, keyword seasonality, and keyword difficulty. Instead of spending time trying to rank for keywords that won’t up your rankings, you can focus on creating content around keywords that will bring you success.

Luckily, you don’t have to take on SEO research yourself. The internet is chock full of valuable SEO tools that can do the work for you. In fact, by using SEO tools, you can cut down the time you have to research SEO factors like keywords, backlinks, and content ideas. You can rest assured that you are getting the most accurate and efficient data. Even better, you can find opportunities to make your site better and figure out what could use a little work.

If you look up SEO tools, you are bound to come across Ahsrefs. It’s understandable why — the SEO tool is only second to Google in terms of the number of backlinks. In fact, Ahrefs has a database of over 29 trillion links! Such a big number is great as backlinks help make your site more authoritative and credible.

Google search is an SEO marketer’s greatest friend — and occasional enemy. The search engine powerhouse remains the top choice for many, and, in response, its algorithm is continuously updating. Keeping up with Google algorithm changes might seem a little tricky, but luckily, there’s an SEO tool to help you out: Google’s own Google Search Console.

Completely free for anyone who owns a website, Google Search Console is one of the most accurate SEO tools as the data comes from Google itself. You get to view your site’s impressions, clicks, and ranking position over time by keyword or webpage. It’s just as insightful as Google Analytics, but without its complexities.

And there you have it — the best SEO tools to rock your website in 2022. With search engines like Google changing every day and SEO strategies getting more in-depth, using an SEO tool can make a difference in finding site success.

Site Crawl: Moz Pro breaks down potential issues of your website using colorful graph reports. The system also sends you weekly alerts of any changes, so you never miss out on a possible problem.

What Makes a Top SEO Tool?

On-Page Optimization: Say you receive notifications from Moz Pro about improvements you can make. Instead of having to figure out what to do on your own, the SEO tool will provide detailed SEO and content recommendations. Even better, a handy "optimization score" will tally up your progress.

Track important metrics.

Of course, you get reports on all the important numbers, too. With Scorpio, you can look into your keyword usage, performance ranking over time, and web traffic reports. Using this information, you can learn how to drive organic and paid traffic to your website. Overall, you get an in-depth learning experience on building a website unlike any other.

On the other hand, if you’d rather have Yoast do its magic on your current website, you can provide the SEO links to articles you’ve already posted. Yoast will get to work, measuring your performance and offering good-to-know content opportunities.

Custom Reports: This is probably Moz Pro’s best feature. With the tool’s "custom reports," you can receive weekly, completely customized reports that detail all of your progress and impact over time. You can easily export these reports and send them over to your team to let them know what’s been going on.

You can also make use of the URL Inspection Tool, which is all about Google indexing. You can understand how Google accesses and displays your website. If your site hasn’t been indexed, you can submit a request to do so. After all, your site needs to be properly indexed to be shown to users!

Below are the top five tools that meet all the essential SEO tool marks. To further assist, this list is divided up by each tool’s most notable feature.

Best SEO Tools for 2022.

Come up with great content ideas.

But that’s not all. You can also analyze and track your own performance as well as that of competing sites. Ahsrefs will crawl (or review) your site to let you know what you can improve, such as content quality, incoming and outgoing links, and social and HTML tags.

Identify areas to improve.

Look at backlinks.

Best for SEO tool guidance, we have Scorpion. Scorpion is the first SEO software to use artificial intelligence (AI) in bettering your SEO endeavors. You receive 100% data-driven results that are proven to work in getting higher rankings on both Google and Bing. Best of all, by using Scorpion, you develop a partnership. Rather than using SEO tools and features on your own, you receive 100% tailored guidance to your specific needs.

Once you’ve settled on a goal or two, you can pick a tool that you think would best benefit you. If you’d like help getting started, you can get in touch with Scorpion today. It’s time to start getting the search engine ranking results you deserve, and Scorpion was made to get you there.

Scorpion is especially useful for smaller, local businesses that would like to improve their local SEO efforts. Specialized fields include home services, legal, and HVAC, among others. You can get actionable insight into how to rank higher on local business pages and discover patterns that lead to higher rankings.

See what’s helping and harming competitors.

Pete Meyers, marketing scientist at Moz, stressed the importance of taking cues from competitor SERP insights to inform your own content and SEO strategies. One of the best ways to know where your site is underperforming and to identify gaps in your strategies is to analyze what your top competitors are doing.

The Importance Of E-A-T.

Understanding Your True Competitors.

When it comes down to it, this means there’s no way around dancing to the tune of Core Web Vitals — sites will just have to adjust accordingly. When optimizing your website, I recommend the following: Prioritize high-traffic pages by checking field or lab data reports, and optimize according to each metric, but not at the expense of speed or experience. There are many ways to do so, including using facades ( content blocks) for late-loading content or opting against using large hero images that take a long time to load. Core Web Vitals aren’t the ideal ranking metric, but learning to live with them is the best way to ease into this update.

Changes to third-party data and cookies, updates to Google’s algorithm, and more — digital marketers have had to wrap their heads around many adjustments over the past year. When it comes to changes in the world of SEO, my company’s annual conference, MozCon, provided some great insights to help digital marketers keep up with website optimizations. Here are the top takeaways, plus my advice on how to put them into practice:

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You don’t need elaborate tools to do a competitor analysis. Scanning SERP results on Google is all you need for the simplest exercise. The details you are seeking to uncover include who is sharing the SERP with you, what keywords and topics they are targeting and the links directed to their website. This ultimately comes down to reviewing what’s working for them, and then levering those insights for your own efforts.

You won’t find helpful competitor information without being supported by truly good data. It’s critical to understanding not only how to keep up with competitors, but also which competitors are worth keeping up with. After all, if you’re competing with the wrong person, how can you win the race? The results of your analysis will guide how you revise and redirect your content to reflect what’s working for competitors and what’ll get your page ranked.

Lily Ray, senior director of SEO and head of organic research at Amsive Digital, presented research showing that Google favorably ranks content from reputable sources after searching for potentially controversial keywords. (Full disclosure: Amsive Digital is a Moz customer.) By studying keyword comparisons, she took note that more authoritative websites have become increasingly visible on search results pages in just a few years, thanks to E-A-T.

One of Google’s latest updates, Core Web Vitals, was a topic that took center stage. With the newest official ranking factor, Google now looks at a page’s user experience by analyzing metrics like largest contentful paint, first input delay and cumulative layout shift. It’s not cut-and-dry, however — your optimizations must be made thoughtfully. During MozCon, our senior search scientist, Tom Capper, highlighted flaws that can actually degrade user experience: Removing useful links to improve first input delay or adding a pop-up 20 seconds after a page has loaded to improve cumulative layout shift may improve those metrics, but they hinder your site’s usability. As with all things in SEO, optimizing only for the search engine can leave your users high and dry.

These days, if you want your website to rank highly, you must consider what could be helping or hurting you in your existing content. Your visibility could be impacted by a poor reputation, the inclusion of hate speech, a lack of good sources or the inclusion of excessive affiliate or sales links. My advice is to focus on being an expert and an authoritative thought leader in your field, and showcase that expertise and authority on your website. With E-A-T, Google will tune out the noise to highlight the voices that matter. The search landscape is more complex and competitive than ever. It’s essential to be reasonable with your organic search goals and always put E-A-T at the forefront of your SEO strategy.

Google appears to be aware of the issue and had delayed the rollout of the Core Web Vitals update; despite that, it has still moved forward. Capper compared the situation to the prisoner’s dilemma: In the eyes of the search engine, if we believe our competitors are “improving” their sites according to Core Web Vitals, we’ll do the same to avoid losing out on rankings — regardless of how it might damage our sites.

Since the pandemic began, misinformation has run rampant online, and it only continues to rise in volume. This is where Google’s expertise, authoritativeness and trustworthiness (E-A-T) ecosystem is key. Content, authors and websites are evaluated against these qualities when it comes to rankings, building a bulwark against false or harmful information surfacing at the top of results pages. In times of crisis, the importance of E-A-T has grown exponentially, protecting users from inaccurate, untrustworthy news.

Google Continues To Change.

If the speakers at this year’s MozCon taught us anything, it’s that while the world of SEO continues to evolve, a few principles have remained the same: Offer a quality user experience, provide content that users and search engines can trust and rely on good data, especially when studying your true competitors. While these aren’t the only answers to a fully optimized website, these principles are an excellent place to start.

Competition will always be a key factor as you vie for the top spot on the search engine results page (SERP). But there’s a catch: Your actual competitors may not be who you think they are. True competitors aren’t necessarily defined by higher revenue or increased traffic; they exist where you don’t, at least where rankings are concerned. That means it’s time to follow their lead and do what they do — but better.

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