NATURAL LINKS SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Focusing on quality over quantity is what can help to protect your site as Google updates.

If they have a lot of age and continuously clean out old sites, dead sites and 4XX errors they may be beneficial instead of harmful.

A good link is different than a quality link. It can be any type of link that can have a positive impact with a bit less risk.

Then there is an established blog without a huge following that sticks to its niche. They are not doing well in Google though with organic even though they have great content. This would fall under “OK” for me as well.

Bloggers, aggregators, and others who follow that link may copy and paste it directly into their site giving natural links that also have these parameters. This could result in an unnatural but organic link scheme.

What Makes a Good Link?

If these links aren’t nofollowed, Google can potentially take manual action on your site or your site could be negatively impacted algorithmically (most likely by Penguin), because they are not earned/natural.

Let’s say you click through from an influencer who has been paid to share a link. That link will lead to the landing page that may have the tracking parameters in place.

What are unnatural links? Links:

You can find these in the site’s code, outbound redirects, and other mappable techniques.

Unnatural links are any links that are paid for.

You’ll find a ton of posts on Search Engine Journal about building quality links, including a few I’ve written. (Use the search box and you’ll find them.)

You can still measure the halo effect of additional links and exposure by pulling a link acquisition report and crawling/scraping the likes, shares, and retweets from the initial influencer.

Alcohol gifts, for example, could potentially be bad for Yandex traffic, but good links for other countries and search engines.

This chapter will help you:

Natural links don’t:

Semi-natural Link.

This definition will change depending on the quality of the SEO you’re talking to. Here is what I look at to determine the quality of a website:

This would be a good link for me because they have a quality audience and if they continue down the niche path they could be a great source of traffic/sales and also pass authority from their links for SEO.

These types of links can be placed and tracked by PR firms and media buyers, or monetized through affiliate programs, CPC campaigns, influencers, or monetization scripts.

What works best for me is always keeping a few things in mind when creating copy that I want to get links for.

A natural link exists as a reference to a piece of content, website, or source.

Each site is unique and each link should be considered independently before disavowing it as bad or keeping it as good/quality.

What’s the difference between natural, quality, good, and bad links? This post walks you through everything you need to know.

Unnatural Links.

When someone mentions natural links, it’s all about quality. That means they can’t be easily acquired, they’re in a good SEO neighborhood, and that they are in topically related content sites that match your services, stores, site, or niche.

Quality links are links that come from high-quality sites.

If you notice I’m saying <strong>may</strong> or <strong>might,</strong> it’s because there is no solid yes or no. It depends on the specific situation and website.

A good link for Yandex should be ones that are approved by the Russian government and aren’t also linking to sites that have banned content, contraband, and things that are forbidden in Yandex.

To help resolve this, make sure that as a person reaches your site through a tracked link, you set a redirect to pass the parameters but also resolve to the natural page structure. (i.e., the utm_campaign redirects to a version without any UTM parameters).

Another could be a new blog that is content relevant but doesn’t have a ton of SEO traffic, but does have a lot of engaged readers.

Local directories that are managed, maintained, and don’t have a submit your site option may be good for local SEO, but probably not national because of the content relevance and potential quality.

Whether you’re going into a client pitch, attending a search marketing conference, or your boss asks you why you aren’t getting quality links, it’s important to know (and be able to explain) all the different types of links.

Most social media platforms will have a designated box on your profile settings for you to input your website’s URL. These links are inferred by search engines, and are an easy way to obtain some backlinks from reputable sites.

There are hundreds of online directories out there, with some of the biggest in the UK being Yell and Bing Places. And, there are also plenty of industry and location-specific directories which you can look at listing your business with.

As we’ve seen, there are lots of different ways you can get inbound links to your site. And, you should try to ensure you have a good mix of the types of links coming to your website.

3. Links From Social Media.

One of the first things you need to consider before starting to link build is how link-worthy your content is.

Natural link building isn’t just an opportunity to improve your SEO, but really boost your brand’s exposure and get seen by more people. So, you should always think of it as a PR strategy too.

You’ll have to reach out to the site yourself and decide what type of content they would find most relevant for their site.

For example, if a customer leaves a low-rated review because they’re disgruntled that you refused to accept their refund past the accepted returns date, you could include a link to your Terms & Conditions page.

Ensure you make the most of your social media platform. Where relevant, always include a link back to your website in your regular posts, or even in your bio.

And, don’t forget to make sure that once your content is uploaded to their website that they have linked back to your website.

A link profile is the culmination of all your website’s inbound links. It’s how search engines look at your online reputation, as indicated by the links from external websites. It includes:

5. Interact With Forums & Question Pages.

When it comes to link building, treat everything you do as a networking opportunity – you never know what doors it could open up to in the future!

This requires quite a lot of time , which, for a small business, could be time better spent elsewhere.

When link building, it’s very easy to fall into the trap of only sharing your site’s main URL – the homepage.

It’s always good to keep up-to-date with the latest developments in your industry’s field. That can mean reading blogs from the industry’s experts who share all the latest information and updates.

In fact, with a 900% increase of ‘near me’ and ‘close by’ type searches over the past two years , these directories could be a great place to increase your site traffic, and gain an easy link from a trusted source. They will help to boost your local seo ranking too .

Make Sure You’re Getting A Mix Of Backlinks.

Obviously you should only engage with relevant posts, and only leave a comment if you have something important to say. Don’t comment for the sake of leaving a link.

Also, never forget to check the domain authority of the blog you’re commenting on. You don’t want to leave a link back to your website from a low quality website as this could harm your rankings – unless you’re going to stop search engines from tracking it .

Is it fresh? Unique? Relevant to your brand’s niche?

Just remember to only include links where relevant. You don’t want to appear too salesy in your posts or spam your followers with hundreds of links.

If you can say something inquisitive that drives people to want to find out more about you and your brand, then the URL you leave in your comment will have lots of clicks through to your site – another great bonus of link building!

This is where creating a natural link profile for your website is vital.

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