NEW SEO KEYWORDS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Keywords fall into two categories:

While Squarespace has many built-in features that optimize your site for search engines, the words you use in your site content have a big impact on how easily people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that matches the search terms people use to find sites like yours. Using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.

To start, create a list of keywords people might be searching for to find sites like yours. Don’t hold back at this stage; you’ll refine the list in the next step.

Types of keywords.

Use the list that you created in Step 1 to figure out which keywords to prioritize. Usually, you’re looking for keywords that are:

It may take time for these changes to your site to have an effect on your search engine ranking. Keyword optimization is a long-term, ongoing process, and ranking depends on many factors, including how visitors interact with your site.

Paid search is when you create ads that appear in search results. In Google, for example, these appear at the top of search results for specific keywords, with a label to show that it’s an ad.

These areas don’t affect search engine ranking, but do help in other ways:

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here are good places to add your keywords, in order of importance:

Here are some ways to see whether your keyword strategy is having an impact over time:

Step 1 – Brainstorm a list.

If your site is already established, use these built-in tools to see the keywords your visitors already use:

Although these can certainly drive traffic to your site, they don’t contribute to your site’s SEO. Even if you’re doing a paid search campaign, it’s a good idea to optimize your site so your organic ranking performs well.

If you don’t have anywhere on your site that directly relates to a keyword or phrase you want to rank for, you can use it as inspiration for adding more content.

Here are some things to consider:

Step 2 – Refine the list.

This guide offers tips for making and refining a list of keywords to highlight in your site’s content.

It may take time for these changes to your site to have an effect on your search engine ranking.

Here are some things to keep in mind:

For best results:

Your keyword strategy should be an ongoing and ever-evolving project. As time passes, continue to check your rankings, replace low-performing keywords, update your content, and track your competitors and visitor activity to ensure your site stays relevant.

In this guide, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need .

That’ll improve the chances that your business will show up when searchers type relevant keywords into the search box. And that’ll improve your online authority and click-through rate. Want more stats you can use to boost traffic to your site? Check out these SEO statistics.

Google Analytics will help you find the pages on your site that are already popular with visitors, and are getting organic traffic. These’ll likely only need a bit of tweaking to make the content perform even better.

Understanding Keywords and SEO.

Learn more about assessing page titles in our SEO audit guide.

That’s it! Now that you know how to use keywords for SEO, check out our articles on using SEO for lead generation and the best keyword research tools to boost your content strategy.

Keyword research also helps you come up with your content strategy by creating content around the terms that you know your audience is looking for.

Google Analytics isn’t your only option for finding pages where you can optimize SEO keywords. You can also use SEMrush.

Ready? Let’s get started…

That’s what the stats say.

How To Find Pages To Optimize With SEMrush.

In many cases, the page title may be the same as the headline for a blog post or the name of the page (like “about” or “services”), but it doesn’t have to be. You can use SEO software like All in One SEO to tweak the SEO title to improve search ranking potential.

Make a note of your top pages in an external file, or simply export the results.

7. Link Anchor Text.

How to Find Keywords For Your Content.

Getting Started With Using Keywords For SEO.

As before, avoid keyword stuffing, as in the example below from Moz.

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.

(It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.)

The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. These might include some of the phrases that showed up in the SEMrush SEO content template we talked about earlier.

Here are a couple of reasons why. First of all, images are indexed too, creating another way that people find your content.

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