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Now, your GA account shows up to 99% of the keywords you rank for as "not provided".
This article is intended to explain what (not provided) keywords in Google Analytics mean and why you should be aware of them, how one can uncover these keywords using their Google Analytics (GA) and Google Search Console (GSC) accounts, and how this complicated workaround can be simplified and replaced by using Organic Traffic Insights, the tool designed to be a (not provided) solution.
The number of landing pages available for analysis depends on your Semrush plan.
What is a (not provided) keyword?
Some queries are still restricted and shown as “other.” Google defines these as search queries that are either made infrequently or contain sensitive or personal information. As a result Google won’t disclose them. Unfortunately, there is no clear way to unveil the “other” keywords at this time.
In more detail, Organic Traffic Insights:
Before this update, a website owner could easily see the exact organic keywords that were driving the most search traffic to a particular page. This allowed you to know what people were searching for and correct your SEO strategy right away.
Without using Semrush, there are two workarounds to uncover these keywords using GA and GSC:
To get more tips on how to work with Organic Traffic Insights and benefit from the extensive filtering options, head to this manual.
Go to Organic Traffic Insights for which you’ve set up a project and click on the blue number under GSC in the Keywords column for the landing page you’d like to research.
How to unlock (not provided) keywords using Organic Traffic Insights.
Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you’ll see the (not provided) keywords.
Let’s see how they work step by step.
Even if you don’t have a GSC account, Organic Traffic Insights helps you disclose (not provided) keywords using information from the Semrush keyword database!
If you’ve integrated your GA account with GSC, go to Google Analytics> Acquisition > Search Console > Landing Pages. Click on the landing page you want to discover keywords driving traffic to. Now you have access to your (not provided) keywords, with some exceptions.
How to unlock (not provided) keywords using Google Analytics and Google Search Console.
Our (not provided) solution automatically merges data from your GA & GSC accounts and the Semrush database into one place, saving you the time and effort of going through these workarounds.
Let’s see how it works in just one click.
There is a way to find these keywords if you combine your GA data on landing pages and GSC data on search queries and cross-reference the reports. The beauty of Organic Traffic Insights is that this tool can do the workaround automatically.
In October 2011 Google started encrypting search data to make search more secure for users and restricted access to keywords that attract visitors to a website in GA.
Check out more Google Search Console techniques to improve your webpage performance.
Google Skill Training and Digital Agency Mentorship.
(NOT PROVIDED): Still the Bane of SEO Existence.
Beginner. This disappointment need to be known right off the bat. It’s an basic but hard lesson to be learnt.
Today, we talk about (not provided) in Google Analytics.
ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any marketer who is tasked with driving traffic to your website.
The first question that the reports answer: how did our website visitors find us?
(Not provided) in Google Analytics refers to the unavailable data on keywords. These are the keywords used by visitors when searching for our website.
This letdown happened about 5 years ago (at the time of this writing). It rained down hard on my parade. I lost the ability of see the keyword referral strings of traffic coming to websites.
We will learn about search traffic, referrals and direct visitors. If you have ever wondered what the terms in a traffic report means, then stay tuned. We also help you understand how you can make these reports much more useful using campaign tracking.
With the lost of keyword data, we’re unable to see the intent of visitors. And this affects remarketing, paid search, organic search, and other activities.
Want to know more about the Periodic Table of Google Analytics? Visit here for more information.