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On-page SEO is one of the most important factors when it comes to ranking your web page. However, there is another factor that comes into play and that’s off-page SEO, which as the name indicates is everything not directly on the page. Off-page SEO is one of the main elements in ranking your WordPress site. Search engines see that your pages have a lot of incoming links, therefore they’ll think that your site has high-quality content, thus ranking it higher.
Getting Google traffic is not too difficult when you know what you are doing. However, the process of climbing in the SERP’s is not fast, but in the end, it’s worth it. You can pay for advertisements using Facebook’s ad tool, which you can set up in a matter of minutes.
Guest posting is a great method to use to increase traffic to your WordPress site, but it does come with many faults. High authority sites might not want to accept your request if your content is not good enough. Also, these popular sites might have hundreds of posts already lined up, which makes it a lot harder for you to stand out. However, it depends on your niche and how popular is it? You can use well-known keyword tools to find out what the top authority websites are since this method will save you time.
Rebuild Broken Links.
This is incredibly attainable for any WordPress user. To improve your off site SEO try implementing these eight practices.
One of the best ways to get more traffic to your site is by rebuilding backlinks, which is worth it considering the results you’ll get. Wikipedia is a great resource for these because you can edit content for free. Also, a lot of links on the site are broken, which makes it frustrating for the reader to read and the site owners to correct. You can use this to your advantage by adding links to your WordPress site, but make sure your content is relevant, otherwise, your links will get deleted.
One great method to generate backlinks is to get in touch with influencers in your niche because it can help get hot traffic to your site. There are many options when it comes to using this method: you can exchange links on each other’s sites, or ask them to share content on social media sites.
Joan Selby is a content marketer, former teacher and fancy shoelover. A writer by day and reader by night. Find her on Twitter and Facebook.
Infographics are the best way to get a person’s attention, simply because it stands out. Put yourself in the reader’s shoes, would you like to look at bland words or an infographic that shows information in a more understanding way? In addition, they are ideal for mobile users, which are now the majority of users online. You can create infographics for free by using programs like Canva. However, if you don’t mind spending money then you can hire a freelancer to do the work for you.
Creating advertisements has never been easier and video marketing is on the rise. YouTube is getting billions of views each month and the numbers are only getting bigger. Consider making your own YouTube channel as this way you can turn your blog posts into video content, which can reach a bigger audience. Also, add links in the description of your videos, because this will generate more leads to your site.
Nowadays sites like Quora and Reddit are used to finding information that most websites don’t have. However, you can use this to your advantage by answering other people’s questions. Just by giving high-quality information you will receive likes, which will make your account become more popular, and if they want additional information they will have to go to your WordPress site. When posting always leave your website link at the end, this is a very important step, since it gives link juice of it’s a “dofollow” link. Also, you can hire a VA to post comments if you don’t have the time.
If you have an established presence on social media don’t hesitate to use it, because it’s a great way to interact with readers. Try and engage with as many fans as you can, answer questions, respond to comments, and even start debates. In addition, you can create a Facebook group, which is a great method to use as your fans can interact with one another.
Brian Dodge, an SEO specialist at SuperiorPapers says this: ”In order to run a successful business you must always spend time on the off-site SEO. Providing backlinks to your WordPress site will generate you more link juice, thus increasing the SERP rankings.”
Have you been ignoring newsletters thus far? If so you have been making a huge mistake, because they are essential in getting high volume traffic to your site. These newsletters often have links to websites, which you can study to see what they’re doing right. You want to subscribe to as many newsletters as you can and get in contact with them asking for a spot in their next letter.
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Great website content writing needs planning as well as supporting materials, things like images, downloads and links. Website content writing should be informative, unique and natural.
The graph above shows how even a brand new WordPress site on a new domain can gain significant organic traction over 12 months with even a basic SEO strategy.
I aim to build you a website that works hard for your business, and the website content needs to be carefully planned to incorporate within it the most effective focus keywords.
My WordPress website optimisation service can help you speed up WordPress and improve its overall load time performance. We can also look at the structure and design of your website to see if changes can be made to maximise your user’s experience.
I believe that you are the best person to write about your business, as you know it inside out. If you are stuck, I can provide detailed guidelines to help you write and format your content correctly, or I can manage the whole thing and do your content for you.
My top tips for what to consider when creating website content:
Having a properly optimised WordPress site can help you win more business.
There are lots of things you can do to speed up the process though and here are my 5 SEO.
Whether you are considering a new website or rebuilding an existing one, I include a clear planning stage for keyword research and content optimisation. This comprehensive, data-driven approach is what makes the websites I create different from the norm. A lot of people can get very caught up in the design of the site, but the content needs to be given equal (if not bigger) priority.
I can set up and show you how to use Yoast SEO . This will allow you to complete detailed on-page SEO on all the pages and posts you have. It will instruct you on how to add SEO to WordPress, making it easier for you to plan and optimise your content.
CEB Creative can help create informative website content for your website. I can review any content you provide and optimise it for SEO or I can advise you on what needs to be changed so you can do it yourself.
Website content writing can be tricky as it’s crucial to make sure you incorporated your target keywords and for-filled the Yoast SEO checklists.
There are also plugins that offer WordPress SEO help . The best WordPress SEO plugin is Yoast SEO premium, but there is also an excellent free version.
I recently helped a local taxi firm – JPD Travel who are based in Bicester with some content writing services.
Firstly, to be successful with WordPress SEO, you need a stable foundation to work from. Your website’s design and build need to be correct and conform to industry standards.
Hosting is also crucial to SEO success but is often overlooked in favour of cost-cutting. Cheap hosting is not recommended for WordPress, and you should expect to pay between £10-35 per month for decent hosting. Cheap hosting may be appealing, but you will end up on an overcrowded shared server, and as a result, your page load speeds will be negatively affected. Google and other search engines don’t like slow sites so again you’ll lose out here.
Want to improve your WordPress website?
Content is king and should never be overlooked when creating an effective business website. It forms the basis for any SEO that you might perform on the site later. Do you struggle to write content for your site?
A new website won’t immediately start ranking top of Google’s search results. It is widely accepted that it can take three to six months. Yes, you read that correctly!
All my SEO work is data-driven, and I always carry out a website health check on your website before making any changes. My health check helps to identify what is or isn’t working and what else you need to be doing to improve your visibility in the search results.
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There are many reasons a WordPress website can underperform. It could be an old, slow theme or require some essential updates and general housekeeping. Improving the way it performs can have a significant impact on how your site ranks in the search, which can lead to new business conversions. Even something as small as ensuring all the images on your website have been fully optimised for the web can make a massive difference to your site speed.
WordPress SEO is very effective at helping your website to rank well in search engine results.
I can work with you to help you optimise an existing WordPress website to make it work harder for your business.
How to add SEO to WordPress.
A lot of clients ask ‘ Is WordPress good for SEO ’ and the answer is yes, as search engines love it. However, you must ensure your site is built and structured correctly as this gives you a stable platform on which to work an SEO strategy.
I can help with ongoing SEO and get your website ranking for a Google search of “ your business service/ location ” e.g. “ Web design Brackley ” or “ SEO Brackley “. Ensuring you rank on page one for your brand name and location is very important as you can then expand on that to tackle more competitive regional and national search terms.
If you have broken links and messy code, then this will go against you in the search results when up against other websites that don’t contain these errors.
I offer a range of expert SEO services to help give your website rankings a boost.
Some interesting stats about search results that you may not know. 71% is the average percentage of searches that result in a click on page one of the results. Results on pages two and three get just 5% of clicks on average. A massive 67% of all clicks come from the top five search results, with only 3% of clicks for results six to ten.
CEB Creative can help your business with best practice WordPress SEO techniques. I can show you how to add SEO to WordPress and help improve your WordPress SEO score .
See an example of SEO focused content written by CEB Creative here.
They now rank as the top organic result for that keyword and the related keyword ‘ airport transfer Bicester ’. They also appear in the Local Pack (the map results).