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So does that mean you should just give out tons of outbound links to boost your authority? Absolutely not .
For example, using the right LSI keywords will tell Google that when searchers type in “mini,” your page is relevant to the car, rather than the skirt, and vice versa.
Understanding LSI Keywords and SEO Ranking.
But let’s be honest: getting that zero position rocks because it means Google thinks highly of your content (which is always flattering), you’ll get way more brand recognition, and you’ll also end up with more traffic than you would have.
What is On-Page SEO and Off-Page SEO?
Google announced a search engine algorithm update focused on mobile page speed that started to affect sites from July 2018. If your site doesn’t load fast on mobile devices, then it could be penalized.
Understanding Search Intent for Content Optimization.
Plus, if you don’t get that spot, someone else will.
Two terms you’ll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO .
Longer content attracts more links and shares too, which are 2 other important ranking signals we’ll cover shortly.
3. Mobile Friendliness.
The research suggests that content over 2000 words gets more top ten positions in Google search engine rankings.
Asking which of these two aspects is more important is like asking which side of a pair of scissors is sharpest. Both parts of SEO need to be perfectly in place to rank well. That said…
Search intent is also important when optimizing content. That means understanding what people are really looking for when they type in search keywords.
Before getting into two different types of SEO, let’s explore the concept of expertise, authority, and trustworthiness in greater detail.
Our roundup of video marketing stats shows that:
2. Page Speed (Including Mobile Page Speed)
These are all ways that people can increase their E-A-T for higher rankings. And, honestly, a lot of it boils down to using best practices for managing your online reputation.
One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. And if you do have content that’s similar, tell Google which one should be ranked as most authoritative by using canonical URLs.
Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020.
Well-optimized business sites will include content for each of those search types.
That means looking at each category individually:
On-page SEO refers to factors on your own website that you can optimize, such as the underlying code and the content.
Think about how internal link structure can help guide users toward completing a conversion from signing up for your newsletter to completing a request for a live demo.
Plus, you’ll learn the top local ranking factors below, too. Let’s go to it!
And, Ezoic saw a 186% increase in earnings per 1,000 visitors after creating a better UX.
Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.”
This is where search queries with “near me” come into focus.
Rotten Tomatoes saw a 25% higher click-through rate on pages with markup. And, the Food Network saw a 35% increase in visits for recipes with markup.
For instance, Core Web Vitals impacts your usability. If a searcher goes to a page and converts, your UX, page speed, and content all affect the conversion rate.
Essentially, Core Web Vitals were created to help you deliver a better experience for the user.
User experience (UX) has an impact on SEO, as we have seen with the recent updates to Page Experience.
It should take a user only three to four clicks to find any page on a website. While this isn’t always possible on large sites, there are ways to help users search and find pages internally to ensure they find what they need.
Google has even updated the search results with a new featured snippet that is designed for “multi-intent” queries.
Rover is a good example of a solid user experience:
Even big names like eBay and Apple aren’t worthy of the content crown. Thin content has hurt both brands in the past.
If you’re looking to snag a featured snippet, you need to understand RankBrain and the search intent behind the query you want to rank for the featured snippet.
Schema markup is what helps Google display rich snippets in search results, making it an important part of SEO.
And with the oversaturated amount of articles claiming to be ranking factors, what is fact or fiction?
Corey Morris, Vice President of Marketing for Voltage, talks about prioritizing your internal linking structure in five different areas:
While some sites absolutely can and have, it would be silly not to pursue any powerful link building strategies that work.
In no particular order, the top factors for ranking on Google are:
Himani Kankaria shares her advice and tactics on how to optimize for featured snippets.
Gone are the days of doing keyword research on individual keywords.
Optimizing your website can help your existing high-quality content get found faster by search engines and users.
Create a Secure Website (HTTPS)
Google Discover is one of the newer content-related SEO factors that’s popped up.
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
Even though Google has said they don’t publicly favor any one set way of doing mobile websites (whether it’s responsive, dynamic, or separate URLs) when it comes to rankings, a responsive website is their recommended format.
“I don’t need quality content on my website to rank,” said no one ever.
He goes on to discuss a website where he switched the URLs from a tag page to a subcategory page to link higher in the site architecture. He was able to increase organic sessions by 74% and pages per session by 41%.
To understand what your target searcher’s intent is, you need to dive into your Google Analytics to see what users are looking for.
To be clear, there is no separate mobile-first index. Google indexes and ranks your content that comes directly from the mobile version of your site.
Links will continue to be one of the leading SEO components if you want to rank well.