ON SITE SEO TECHNIQUES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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When it comes to on-page SEO, you should include internal links to — and from — other relevant pages on your site. It’s especially important to link out from authoritative pages like your homepage.

Let’s recap the most critical on-page seo techniques you need to follow:

A simple way to figure out the intent behind a particular keyword is to look at the first page of results for the query. Titles that include words like how , ways , or methods indicate informational search intent. While words like best and top reveal commercial intent.

If the intent is commercial, provide searchers with the information they need to make an informed purchasing decision. This could include reviews, pricing, comparisons, photos, FAQ, etc.

Some SEOs conflate on-page SEO with technical SEO. But, I like to keep them separate. In my view, technical SEO addresses things like page speed and site speed, duplicate content, site structure, schema, and indexing. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs.

Write readable text.

Think about how people search the internet. They click on a search result, quickly scan the page, and then leave if they don’t think the page is relevant. Creating compelling intros that include your target keyword keep users from quickly bouncing.

Definition On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

Images also need to be optimized for SEO. Start by giving them descriptive file names with words separated by hyphens. Next, optimize the file size so that it loads quickly while still maintaining the quality of the image. If your site is filled with images that are consistently over 400kb, for example, your page load time will be negatively impacted, and this hurts your ability to rank high in Google.

Keyword density refers to how often you use a specific keyword on a web page. If there are 100 words on a page and you use your target keyword five times, your keyword density is 5%.

You need to take your on-page SEO strategy seriously if you want search engines to reward you with page-one visibility. And a lot has changed over the last two decades. Although Google still looks at keywords in your content, keyword stuffing stopped working long ago because it ruins user experience.

So with that in mind, let’s look at specific on-page SEO best practices.

While there are no hard and fast on-page SEO rules about keyword density, make sure your target keywords appear naturally throughout your post. You should aim for an optimal keyword density that’s in line with the top ranking content for that search term.

The first step in your on-page SEO analysis should be to look at your title and meta description. follow these steps:

The anchor text of these links should be a keyword or key phrase that you want the linked page to rank for. Just be sure not to use the same anchor text again and again across various pages as Google may interpret this as keyword stuffing and trying to game the system.

The best bloggers are masters of SEO copywriting, and these are the techniques they use:

Image optimization.

If your text is hard to read, then users may quickly bounce, signaling to Google that the content is not valuable and should be ranked lower.

Internal linking is important to on-page SEO because they help Google understand the relationship between pages on your site. An extensive internal linking framework reinforces context and relevance as well as your depth of coverage on a topic.

There’s also off-page SEO which includes everything that happens outside your website, such as link building and brand mentions.

Google often includes structured data directly in the search results, showing it as a “rich snippet”. Having a rich snippet increases the chances of someone clicking on your result.

Structured data is specific on-page SEO code you put on your pages that helps Google understand the content. There are specific structured data formats for a wide variety of things, including:

Both the title and meta description play a significant role in whether a person actually clicks on a listing in the search results. When both the title and meta description are optimized, it increases the Click-Through Rate (CTR) which shows means you get more traffic.

Although readability isn’t a direct ranking factor, it should still be part of your on-page SEO process. That’s because readable text is easier for Google and users to digest, which ultimately is good for your SEO.

SEO copywriting.

Website crawlers such as DeepCrawl and Screaming Frog can reveal the structured data on the website. If you’re crawling your own site, the tools are also useful for debugging errors. If you’re crawling a competitor’s site, this is a great way to see everything your competitor is using.

To make your text readable:

Google wants to show users high-quality content that satisfies their search intent. In other words, it solves a searcher’s problem completely and efficiently.

And yet, despite its constant improvements, it’s not perfect. Google still needs help understanding new content. That’s where on-page search engine optimization (SEO) comes in.

The simplest way to implement structured data is to use Google’s Structured Data Markup Helper. Enter the URL of a page and Google will guide you through the process of adding structured data. You can then test the structured data using Google’s Structured Data Testing Tool. Or, you can reference Bing’s guide to marking up your site with structured data.

How often does Google change its search algorithm? In 2020, Google ran over 600,000 experiments and updated its algorithm more than 4,500 times. The company is on a mission to create the smartest search engine in the world, and they’re doing a pretty good job.

Unfortunately, Google updated the way it handles title tags in August 2021. After the update, Google may rewrite page titles based on other on-page elements, including headings and even anchor text from inbound links. Although this change doesn’t impact rankings, it can have a massive impact on CTR if the new title isn’t good.

If the intent is transactional, make sure your pages are optimized with structured data so products can show up in the Google Shopping carousel. Also, you may want to emphasize specific selling points in your page title, such as discounts, product quality, wide selection, etc.

SSL (Secure Sockets Layer) is that setup that makes your website’s relationship with the user be safe. This type of link is making sure that the data passed between the web server and the browsers stay private and unharmed. Users trust a site more when they see that their data is secured by this encrypted link when entering private data such as credit card numbers, usernames, and passwords, or any other sensitive information.

Social signals might matter to Google when ranking a page . You need to win your audience in order to make Google (or any other search engine) like you and rank you high. Especially when mentions of your brand can count as links, as we previously mentioned.

What’s more, search engines, in general, take into account many factors when ranking a website: on-page SEO, off-page SEO, and other important Google-backed factors .

Page Authority (PA) and Domain Authority (DA) are two important indicators of how search engines see your website. It’s like having your whole life in front of your eyes. You should check your PA and DA, and also your inbound links’ ones with a site explorer tool .

It’s natural that off-site SEO includes trust as well. After all, that’s how you get your social media or customer votes. Transparency is one of the must-haves in helping trust be build. Post useful content and don’t try to deceive your readers with catchy titles and zero quality content. That’s definitely not how you build organic traffic!

8. Incorporate Videos and Images.

One way to build and check your users’ trust is to make sure you get business reviews. You can start by asking your present customers to check your rating section and leave a contribution there. It’s important to let them know how and why it’s important that you need their opinion on your services, all expressed and posted publicly. The more customers you’ll have, the more reviews you should get. Especially if you’re having a Facebook page where people can stay up-to-da about and connected to your business, and leave reviews.

It’s better to have fewer subscribers that visit your site on a regular basis, than a multitude of one-time visitors. This is why all more or less reputable blogs and brands provide an RSS subscription box on their walls. RSS is short for Rich Site Summary. And I think that says it all. RSS boxes/stream RSS/channel RSS, or better known as subscription boxes , make page information available in XML format. People are drawn to the trigger-word “subscribe” and leave their email address to receive information without having to proactively search it on the web.

If you want to raise true brand awareness and drive massive organic traffic to your website, then you’re in need of some really effective off-page SEO practices. Big time. There’s little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That’s where the idea of writing a complete off-page SEO techniques checklist came from. Hope it’ll lend you a helping hand in your digital marketing endeavors.

Yet reviews ask for quick answers from you, however positive or negative they’d be. Commit to visit your review section often and leave comments. Your users need to see you’re a live person, one that doesn’t shy from treating their customers with respect and appreciation.

Source: Pew Internet & American Life Project.

Seth Godin believes fans come only with hard work and care.

People like to play and experiment, even if it means to play something else and they just witness it. That’s why augmented reality is a massive hit nowadays , with Snapchat, Instagram, and Facebook incorporation motion visuals projected onto the real world and driving people crazy with fascination. And all this AR is connected to video and image.

Huge domains such as Wikipedia do wonders for your brand when gaining an inbound link from them. Today’s lesson: try getting links in and from huge link aggregators like Wikipedia – this is definitely a white hat SEO move. On that same note, inbound links from non-profit (.org) and education (.edu), or official (.gov) sites are especially powerful. These are huge domains that provide extremely high-quality links and also pass some sexy link juice and authority to your page. To check your inbound links, you should try a link analysis tool like Site Explorer and see what, from where, and what type of links you have from “abroad”. Analyze your link profile and see what pages provide the most link juice.

Forums are a great place to promote your website and that’s obviously part of off-page SEO techniques. Quora, Reddit, Yahoo Answers, eHow are the most important hubs from where one can gain a lot of actionable info and authentic answers to their questions. Forums are a great playground to get to meet your peers and have a chat with them on topics of interest to you.

4. Don’t Shy from Blog Commenting.

Last but not least, avoid playing with fire and practice black hat off-page SEO techniques. You can turn both search engines, visitors, and subscribers to enemies. You can get penalties from Google, get blocked by visitors, or blacklisted by subscribers. And nobody wants that.

Nobody wants more of the same thing. Think what people need most and don’t get, seize the opportunity, and deliver. This is how you’ll leave customers a memory of you, of your uniqueness and utility, and someday, of your greatness.

The best links are those who pass the most link juice. That’s what your brand needs, and it doesn’t even have to be thirsty. Also, page authority (and general domain trust) is a very clear indicator of a site’s status and overall SEO tactics. And that is because Google is not necessarily and solely interested in links, but in their impact on the online environment and on your website as well.

And remember that people only refer to, share, like, and talk about content they like or have a remembrance of. So act accordingly.

There are things that make a referring domain, hence a link, valuable ( or not ), and this are: popularity, topic match between the two domains tied by a link (is the link relevant?), anchor text, link freshness, website trustworthiness, domain authority (DA) and/or page authority (PA), and no. of links used by the “sender” page. Hence, pay attention to whom you’re linking to and how you’re doing it.

Well-done off-page SEO techniques increase brand reputation and authority. Be present, live this very moment to make your brand heard. Think of easy-to-understand ways to communicate your brand to your customers and attract them with quality services. Make them feel special. Learn how to talk to all customer segments or, at least, define your target audience, instead of floating around in the marketing space with no clue whatsoever.

First, let’s take an off-site SEO tour.

There are minds who argue that it’s a bit delicate to recommend as it can easily turn into a black hat practice . Blog commenting is an excellent off-site SEO activity that drives organic traffic to your website and SERP ranking.

Off-site SEO is about getting attention to your website thanks to outbound activities, unrelated to your page contents. Hence promote your business through videos, podcasts, infographics, quotes etc. Just take the example of Tasty by Buzzfeed or Tastemade . They’re rolling out videos like crazy and people love it, love it, love it. I bet they get more likes, shares, and bookmarks than some blog post published by someone really good at SEO and digital marketing.

The more you go out in the world, the more you know and the more you’ll get known. PRactise the habit of attracting the public eye, give and host interviews, gain your influencers’ audience for your brand too. Get visible, and you’ll get noticed.

One way is to write exquisite content, make your website super-friendly and eye-catchy, promote it properly, and links together with traffic will follow naturally. Another one would be to build a reader-focused online presence and concentrate on the searcher’s intent. This stuff is part of on-page SEO but do you remember what we’ve previously said about on-page and off-page SEO? It was that successful off-page SEO follows good on-page SEO. So make sure to have good on-page SEO – here’s a guide from Brian Dean on how to do it.

McDonald, Coca-Cola, and Bic are everywhere. There more people who might’ve heard about them than who’ve heard of a camera, let’s say. And that’s because their marketing strategies are unbeatable. They know how to address all customer segments, satisfy all fans, and deliver tasty and cheap food, or useful tools.

Similar to blog commenting, you should define your reasons for contributing in such a way from the very beginning. Most guest blogs come to advertise their business or product and can sometimes turn into some spammy and annoying reading. Be fair, and make giving actionable, fresh, and relevant info your first concern. Not the links to your website.

PRess releases, interviews, and all these kinds of contributions are a new chance to exercise your SEO and content marketing skills and optimize the content so that search engine would rank it high in SERPs.

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