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It is then when small differences come into play and then a SEO consultant can help you . There are many factors that affect the rankings : semantic code, internal links, unduplicated content, titles and correct implementation of metas, page load speed, adaptation to mobile devices, secure protocol …
Your investment in SEO is fixed: The SEO consultants usually charge a fixed fee (unless engaged in black SEO practices like buying links on other sites for which I do not offer services). If you compare it with AdWords, costs can vary because there are other factors such as the influence of competition, seasonality … Check out my AdWords consulting services for more information on PPC.
You must have patience. In the past, it was estimated that Google would index your pages every 3 months. Now probably this period is much lower. SEO requires time for development and for search engines to rank.
It makes you more visible. Some SEO experts exaggerate that your site will become omnipresent in the marketplace. I prefer to explain that you will reach visibility for a large number of people interested in your products and services.
In reality SEO and SEM are compatible activities with their advantages and disadvantages.
SEO strategy is dynamic. Search bots return to your site regularly to look for changes or new content, this means that you you can refine your strategy as you go to get even better results.
If you need someone to work with your SEO on long-term basis. In addition to recommendations and roadmap, I will help on a monthly basis to transform these recommendations into actions and make the necessary changes to be implemented.
Before hiring an SEO consultant you should know the pros and cons of SEO as a digital marketing channel versus other online marketing activities.
After analysis and research, a search optimization expert will discover what factors you should focus on in order to appear in the top rankings.
And the not so good side of SEO:
If we forget the algorithms, the keyword density or the generation of external links, the search engine ranking depends on three simple steps:
To appear on the first page of rankings you need to be creating quality content, and promoting it. These are the two main tasks on which to focus, instead of trying to figure out how to manipulate Google’s algorithm for better ranking.
Ranking at the top produces high profitability: if you manage to rank on the top for high volume queries, your return on investment will be fantastic. Conversely in AdWords, certain CPC keywords have become so ridiculously expensive, because of hard competition, that they are no longer worth competing for.
Even for consultants with long experience and knowledge and constant analysis, it is difficult to control the results. The algorithms are constantly evolving. For example, there is now a new algorithm for results on mobile versus results on traditional computers.
Have you tried SEO yourself and the results are not what you expected? Some companies with a recent online presence think that simply creating a website bring them a vast and unexploited network of new customers. However, the Internet is a place with thousands of voices clamoring for consumer attention. If you want your website to succeed on search engines you need an optimization strategy based on research, analysis and planning. With over 10 years experience in digital marketing, let me help you as your SEO consultant.
Because users are searching for relevant terms, SEO produces good conversion rates in general. But remember that conversion depends on your landing pages.
It is difficult to predict results: in the past I have ranked websites in weeks, now with more and more websites, and constant changes by Google, it can take months to years to reach large volume queries. Because the algorithms are constantly changing, no one can guarantee certain ranks or volume of clicks.
Your competitors also do SEO. If you do not want to lag behind you must be continuously generating content and obtaining new links.
It requires technical knowledge and constant collaboration with your developers. One of the big problems I always say about SEO is that most developers do not know about accessible or semantic code, and they are not content experts. When a website is launched with some code or template, there is no turning back, and making future changes becomes a real headache.
With millions of websites, it can be hard to make a mark for your website unless you have the right SEO strategy and team. If you want your site to stand out and be among the top 10%, an expert in SEO can be beneficial for your online business’ success.
Choosing a freelance SEO expert will give you flexibility and keep you involved in the SEO process, should you wish to be.
One way in which social media may positively affect SEO is by providing an avenue for the website to continue generating content and stay relevant, which can generate backlinks and help Google to keep seeing your site as fresh.
Hundreds of customers have benefitted over this time with improved analytics.
Save hours of work with my detailed experience with a technical SEO audit, to identify the core issues in your SEO campaign and find ways to fix them with actionable steps.
An SEO freelancer is a consultant who works for a variety of companies and chooses their projects that they undertake. They often work on an hourly basis. An SEO agency, on the other hand, is a company that takes on broader projects.
Hire one of the best technical SEOs in the industry. Covering large technical SEO projects with any number of SEO issues.
I know exactly how to improve your search engine rankings so your website will show up highly in Google for all the right searches and the specialist SEO services I offer will grow your online presence. This means more traffic and increased sales!
Another aspect Google looks at is the content on a page or site. Content is more important than ever before in determining a page’s rank in SERPs.
I’ve 22 years experience as a successful freelance SEO consultant running campaigns. I’m trusted by billion dollar companies.
The word SEO is a term used to define “search engine optimisation.” It means how you work to make your website rank higher in search engine results. Most importantly, it means getting your site in front of potential customers.
Google penalty recovery services are designed to get your site back in the good graces of Google. We will do everything possible to get it back in and ranking quickly again!
I’ve watched as search engines have evolved and adapted, and made sure that my clients rank at the top with thorough competitor analysis, detailed audits, up to date knowledge and clear communication.
Stop worrying about how those negative reviews of your business are affecting you and benefit from more positive online marketing and PR.
As an SEO expert, m y goal is to boost the online marketing of international businesses.
How is a freelance SEO different to an SEO agency?
Search engine optimisation is a practice that allows for websites to be in the top of their search engine results. A strategy involves three different components: keyword research, on-page optimisation, and off-page optimisation.
You’ve built a successful online business, but you could be generating more from your marketing. It seems like you can never get ahead of your competition and you just don’t have know how to leapfrog them.
When I first started out in the industry, it was like the Wild West. I challenged myself to innovate and generate SEO techniques which were successful in increasing online visibility and had attention to detail at heart.
As part of its overall process for ranking pages in SERPs, Google looks at the amount and quality of links leading back to a page or site. These links are known as inbound links and act as votes for that page or site. Google also looks at the importance of these sites, or its authority as determined by such factors as the number and quality of links from that page, which is known as link popularity.
Get in touch for a technical audit, which will allow me to diagnose the SEO issue for you and make a list of the SEO work which will be required to boost your online marketing.
A website is nothing without the proper optimisation. SEO is a process that yields the best results when used correctly.
Increase traffic to your site, boost in organic rankings on search engines, and generate more leads or sales per month.
How does SEO work?
Links show search engines how popular your site is. We create faster and better results for your link building campaigns, whether for local SEO or national.
Companies need a positive reputation, and we’re here to help manage that for you. We’ll get rid of all the bad stuff in your company profile and replace it with something attractive instead.
Internal links make it easier for search engines to index your site and understand the content. Optimisation results in more traffic which will increase your sales.
The client can seen increasing website traffic and improving organic search rankings. Furthermore, it can also help you reduce the cost of your advertising campaign.
In terms of search engine optimisation backlinks are very important. Clean up your backlinks to improve your SEO and remove the ones holding you back.
The SEO strategy is a vital part of digital marketing. That is to say that it can have a significant impact on the success in building organic traffic in a sustainable way.
22 years in SEO. Award winning. Recognised as top 100 most influential SEO experts.
My freelance SEO consulting process primarily combines technical optimisation (on-page) and link building (off-page) to ensure your website gets found by search engines and people who are looking for what you offer online.