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Individual campaigns differ in cost according to the keywords targeted, the website’s history, and how much work is required to reach your goals. We provide affordable solutions for businesses of every size, and we know how to get the results you need. To speak with one of our digital marketing specialists and get a free quote, please call 888-598-4449.
It is incredibly important that an Ecommerce site owner understands how consumers find and interact with their store. You have a right to know what you are paying for and the results that you’re getting as an outcome, so we keep you involved through the entire process.
Having trouble growing revenue and increasing online sales? Partner with an award winning Ecommerce SEO company with a proven history of generating what you want…more online transactions!
The SEO community has made it very clear that link building needs to be about quality as opposed to quantity, and an Ecommerce website is no exception. We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience.
Any SEO company that promises specific rankings can’t be telling the whole truth, according to Google, because the Google algorithm changes so often. HigherVisibility therefore cannot guarantee rankings, but we do have a commitment to quality work and an established track record of achieving measurable results for our clients ecommerce businesses.
It’s not unusual for SEO companies to promise results, but not all of them have the experience and the ability to deliver. Our team is led by some industry experts who have performed SEO for some of the largest corporations in the US. And our own Adam Heitzman (Managing Partner) has been named one of America’s leading SEO experts by Forbes, Search Engine Journal, and Huffington Post.
The purpose of your online store is for consumers to buy your products, but what if your target audience can’t find you? Our Ecommerce SEO services provide your store the visibility it needs for long-term success. For more information, read: Why is SEO Important.
Ecommerce SEO is the use of various strategies to improve your search rankings for your website and product pages. For an online store, these strategies include on-page optimization, quality link building, and even researching competitors. For a more in-depth explanation, read our guide on: What is E-Commerce SEO?
We have experience working with 100’s of different ecommerce websites and shopping carts. Some of the most common requests come from clients that use: Magento, Shopify, Wix, Weebly, BigCommerce, Squarespace, Miva, WooCommerce, 3dcart, and Volusion. Some platforms or stores allow for little customization so it’s best to contact us to discuss if your solution has any limitations from an SEO perspective.
Most websites or stores don’t need changes to the structure or design for optimization — just changes to the content or code of individual products and pages. Many clients decide to have the HigherVisibility ecommerce seo experts make these changes, but we can also provide directives to your staff if you’d rather make these changes internally.
More than 200 different ranking signals go into determining how your site will rank for your targeted keywords, so it’s hard to precisely predict how long that will take. And for all its considerable ROI, Search Engine Optimization is best thought of as a long-term strategy. However, we can tell you that our clients generally see a marked improvement on long tail keywords in the first 3 months and on more competitive keywords in about 180 days.
Our team will create a custom on-page SEO strategy built around optimizing your stores product, category and brand pages. We position these pages to deliver motivated consumers ready to purchase your products through organic search.
HigherVisibility is proudly rated 4.7 /5 based on 109 ratings & reviews on Google, Clutch & UpCity.
Online Store Optimization.
Off-Page Optimization for Ecommerce.
…and scan their category and product pages for potential keywords.
That sounds oversimplified — and in some ways it is — but SEO is often unnecessarily complicated.
Here’s how and where to input all of this information in BigCommerce to optimize your product category pages.
An Example of BAD Site Architecture For an Ecommerce Site.
How can you do that?
Then hit “Show keywords” to be showered in opportunities! Just apply filters like we did above to find the really great ones, then export and copy-paste to your spreadsheet.
You can easily find potential duplicate content issues across the web with a premium Copyscape account. For $10 you can check up to 200 URLs using their batch tool.
Google will score you on Mobile and Desktop from 1 to 100, and give you steps to speed things up. Check out this guide to improving your site’s speed.
Additionally, a study by SEMrush examining 13 ecommerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic.
Desktop performs well in:
Ecommerce SEO Case Studies.
Since this is a 9,000-word beast, you’ll probably want to take it one section at a time. To help you navigate, here are the topics we’ll be covering.
If the link is coming from a resource page, reach out just like you normally would. If it’s from the navigation in a site, reach out and see if you can be added as well or replace the other person — they might have a deal worked out where the linkee is giving the linker free gifts or a commission or something.
Here’s an example:
There are multiple ways a person can link to or browse your site:
Recommended Ecommerce SEO Tools.
While not applicable to everyone, if you have a physical store or just want more local site traffic, local SEO can give you a nice boost.
If your site already has less-than-ideal structure, don’t go moving around pages until you’ve consulted with an SEO expert. We can help you consolidate pages, improve internal linking and redirect old pages to new pages without hurting your SEO.
A keyword matrix is basically a way to dig through all your keywords and organize your spreadsheet to quickly determine the best possible keywords to use on each of your pages. It’s based on KD, search volume and search intent (what people are looking for when they make a particular search).
Once you have a good list of leads, it’s time to send them an email. You can use a template (like the one below), but make sure you customize each email and don’t sound robotic.
More on that later — for now, let’s talk about what NOT to do.