OUTREACH LINK BUILDING SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Instant Link Indexer Services
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PORTFOLIO













Referring domains report, via Ahrefs’ Site Explorer.

Do we do this just for links? No. We don’t do it for links at all—we simply like to get our blog posts in front of as many people as possible.

“ That seems like a LOT of work for ONE backlink”

Link building strategies VS. tactics.

Link building isn’t rocket science. The tactics I shared above will work for all websites. You just need to execute them.

Tactic = the actual means used to gain an objective.

It’s possible to build some links by merely submitting content to appropriate places such as infographic directories, video-sharing sites, and so forth.

Like everything in life, links can be bought.

This is AMAZING information for forming an outreach strategy. It tells us that our tools are useful to this demographic of people (entrepreneurs) because they help them with a specific problem (SEO).

Almost every good link building tactic revolves around outreach.

6. Paid promotion for “linkable assets”

But why are links lost in the first place?

Google doesn’t like PBNs. They have been known to target sites using them in the past.

How do you find good guest post prospects? Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. Here’s one such query that fits the bill:

Pretty straightforward, right? You can also rinse and repeat this process for more inferior pages.

2. Guest blogging… with a twist.

But I’ll level with you: outreach almost always works best with linkable assets.

This happens more often than you might imagine. Here’s another one:

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Site Explorer > enter a competing domain > Best by links > add a “404 not found” filter.

Linkable assets are pieces of content that deserve links: tools, calculators, in-depth and informative blog posts, tutorials, infographics, etc.

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries.

In this piece, we cover the basic concepts of link building and outreach, why they are necessary for the success of a business online, and how the two tie in together for best results.

Since ranking on Google is predicated on the volume and quality of links a website generates, procuring links from established websites is a great way to generate “link juice.”

Link Building.

Now it’s not just about the number of the links. The quality of these links matters as much, if not more, than the number itself.

The biggest challenge for new businesses looking to make a mark in their niche is that very few have heard of them. Even if they produce great content on a weekly basis and promote it proactively on social media, they are still going to need big names to link to them in order to receive greater traffic and improve their search rankings.

By writing for an established or a popular website, you expose your content to a whole new (and highly relevant) audience. This has the effect of driving greater traffic to your website and increasing your social media following, both of which are beneficial from an SEO point of view.

Guest blogging for link building now involves making a value proposition to the concerned website and earning a chance to write for them.

The focus today is on quality content, as opposed to flagrantly promotional content, and building relationships. Digital marketing works on the basic of exchange of ideas. We benefit from each other’s presence and expertise.

I hope the difference between link building and outreach is now clear. For best results, create an approach that focuses on quality content creation and supports both.

The Benefits Of Link Building And How It Helps SEO.

For a website to rank well on Google (indeed, even to be found by it), it has to get a few things right:

Both methods have evolved to a point where they only work when backed by resourceful content. Businesses cannot just promote themselves anymore. The Internet has forced companies to orient themselves, thanks to Google, towards value creation. Good intentions matter more than ever. The digital world now thrives on the exchange of useful perspectives and new ideas.

Besides, popularity on social media is a self-perpetuating factor. The more people see you being followed, the greater the number of people that will follow you.

This is where a good link building service comes in. Link building is about getting third-party web pages to link to your site in order to boost your ranking.

Social Media Outreach:

Google does take into account the social cues of a website when ranking it. The popularity of a website benefits immensely from the social authority of its owners . When the CEO of a small business is a well-known and trusted figure within a niche (and guest blogging is an excellent way to achieve this), its website will receive a ranking boost in return.

Outreach serves a two-fold purpose:

Outreach is one of the ways in which link-building is carried out.

Bloggers are passionate about their area of expertise. There wasn’t much consideration or regard displayed towards the enhancement of knowledge of the existing community of followers of the blogs. This led them to feel used, so while most still accept guest posts, it is often on their own terms, with strict guidelines about the content and links.

When you reach out to expert websites that are relevant for your purpose, you gain immensely from their credibility.

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