PROFESSIONAL FREELANCE SEO EXPERT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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If you are looking for a freelance SEO expert to help you with your Google rankings, feel free to contact me. I'll usually get back with an assessment of the situation and a plan including a quote.

Some companies build their web presence themselves with an in-house developer, while others work with a web agency. This has implications for SEO consulting since changes can either be implemented directly or have to go through an external agency. That fact alone impacts cost and the required time for an SEO campaign because more layers of communication are necessary until a change is implemented.

Hourly rate and costs.

Most freelancers in Europe (39%) work in the marketing and communication sector. I wanted to go deeper into my subject and control what projects I work on, so freelancing became the next move to ensure that each hour is spent on a meaninful task.

Hire a freelance SEO consultant.

I can spend more time now on the content, keyword research and link building, because I need less time for administrative tasks or project management, while my clients get more actual work for their budget. Freelancing full time therefore provides me with a faster feedback-loop, which is necessary to compete and usually not achievable in an SEO agency.

Other potential disadvantages are:

I am an SEO freelancer and you can hire me to get your website to the top of Google’s search results.

SEO clients may sometimes only require a small one-off project . For example a load speed optimization , a technical SEO audit, competitor analysis or implementing important landing pages as AMP pages .

Previously, I worked in various SEO agencies for enterprise clients and ecommerce businesses doing search engine optimization day in and day out.

How to hire the right freelancer?

How did I become a freelancer for search engine optimization?

There are varying SEO strategies for different niches and keyword intents. Freelancers will want to make sure the niche’s requirements and website technology matches their expertise.

If they don’t, customers should be skeptical. Unless you need a somewhat standard SEO task delivered, you want to find an SEO freelancer, that is an expert for your case.

When I was 19, I built Kickerkult.de, an e-commerce shop for table soccer and started doing search engine optimization for my own keyword research. Back then though, optimizing meta keywords and title tags almost was enough.

In summary, the advantages of working with a freelancer are as follows:

Usually that’s a business that worked with an agency before and has a savvy person inhouse. They have less of a need for hand-holding and rather look for reliable execution. They want the job done with a high degree of certainty without too many powerpoints and upsale tactics coming their way.

The hourly minimum is usually at least 15 working hours per month .

Due to my knowledge about web development, I can also help you with web design tasks in HTML, CSS and JavaScript or configurations in Google Tag Manager and Google Analytics.

Individual SEO specialists may not be used to implementing changes via Git, but your website requires that. So talk through the process of implementing changes on the website to uncover potential bottlenecks.

Below are some influencing factors that determine the price of my SEO consulting work:

I provide SEO reports in the form of a live dashboard so you have full transparency about keyword rankings and the overall success of my SEO service. I pay for a variety of SEO tools myself and include them in the rate.

In 2018, I made the leap to start working as a freelance SEO consultant. Besides optimizing Google’s search engine rankings, I also build professional tracking setups with e.g. Google Analytics and Google Tag Manager.

Potential clients have to trust the judgment of the SEO expert as to how strong the competition is, what site optimization is required, and what opportunities exist.

For ongoing SEO optimization a monthly project scope is based on tasks and milestones. Based on the hourly rate, planned SEO efforts and required working time, SEO costs are plannable and capped for each month.

Tinkering with websites and technology as a whole was always fun for me, so I must have naturally chosen to work full time in web agencies and online marketing later on. The colleagues and projects in those agencies were a good influence to expand my skillset and make my workflows and processes more professional.

Looking for SEO help?

Disadvantages of working with a freelancer are usually related but not limited to scalability. At the end of the day, it is one person you are working with that only has two hands. With a team, you get more work done in a shorter amount of time.

I built my first private homepage at the age of 14 so that I could share my film collection with school friends. In our village, I was also the kid who repaired the computers and went through many operating system re-installs.

After an agreement, I can begin my work as soon as I get access to the website and related tools.

Achieving a target ranking position for a relevant keyword ensures a consistent flow of relevant visitors. These visitors are often already far in the customer journey, so the conversion rate is high. When the ranking position is achieved, the company will benefit from this for years to come.

I recommend her highly.

She is tech-savvy and knows everything about affiliate marketing, email marketing, SEO, and e-commerce.

Testimonials.

As your SEO Specialist, I audit your website first. Based on what I find I’ll write a report with everything that needs to be done to optimize your online visibility. Not only do I show you the issues, I will also fix them for you and explain how I do it. Besides that, you will receive a monthly SEO report on the results.

I am an all-round freelance SEO specialist for a wide range of clients. I focus on all facets of search engine optimization, including technical SEO, SEO content and link building.

My work as SEO Specialist is very divers. I have helped career coaches to gear box resellers and gardening tips to NGO’s. Every niche brings new questions and perspectives, and where I teach SEO to the company, they teach me about their product and services. Win-win if you ask me!

Josien has a creative mind that led us to new angles to work with. She’s fluent in English, knows how to read data and report about it, and is well organized as a remote worker.

What needs to be done differs per client. For some I am only consulting on SEO, for others I implement a whole SEO strategy. It all depends on the problem the client is facing and what the goals of their business website is. SO, depending on the wishes of the customer, I adapt my activities.

I have been working in SEO since 2012, freelancing since 2017. Through my experience I can often quickly see what has to be done about the SEO of any website.

Another advantage of outsourcing SEO is that you can be sure that it is well organized and that it complies with the latest developments within the search engine. The world of SEO is complicated if you don’t know enough about it, that’s important.

Francesco Cavalli.

The vision and goal I have for every client is that the result is sustainable. When my job is done, my clients’ website will rank higher than before and that will stay that way for years to come. They will be able to keep their organic rank in search engines because I have given them all the tools and knowledge to keep their website fresh, clean and easy to find. Long-term results are the goal. I don’t use old-fashioned tricks to score fast, Google is (has become) too smart for that.

Josien is always ready to help. She gives important advice and replies professionally on all questions. She is very quick and a great communicator.

I highly recommend anyone to start a partnership with her.

SEO is of great value to businesses for a variety of reasons. Many optimization steps are initially carried out to improve organic findability . These often also contribute to the user-friendliness of the website. Think of website speed, accessibility and increasing brand awareness.

I have been working with Josien on a daily basis for almost two years, she’s a real business woman, with a deep knowledge of digital marketing dynamics.

Jens Henke.

She works all day giving 100% to achieve her goals, has a positive attitude and a great problem solver!

Working with a freelance SEO specialist has several advantages. Firstly, as an entrepreneur you are not bound by long-term contracts, projects are agreed for a certain period of time. In addition, everything is measurable. Extra visitors, increased conversion rates, more sales, all this can be monitored excellently with the help of the right tools.. You know exactly what the return on investment is.

Google has drawn up certain guidelines for the ranking of websites in their search engine, if you don’t comply with these, you can be ‘punished’ and lose your place. Unfortunately, Google changes their algorithm A LOT. SEO specialists know all the tricks of the trade and are up to date when it comes down to this ever-changing algorithm. Therefore it’s highly recommended to hire an SEO Specialist every once a while.

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