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Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:
Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
You’ve probably noticed that we feel pretty strongly about content . Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy , so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most importan t metadata on your page.
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases .
Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.
Once your keyword phrase is chosen for a given page, consider these questions:
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly , though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.
Don’t forget to use bold , italics , heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user , not for the search engine. Read more about SEO marketing to help you find new content opportunities.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
1. Publish Relevant, Authoritative Content.
Thus, you would get a huge return if you spend a considerable amount on SEO. However, do not expect to see your business in the top SERPs overnight. It takes time for SEO to work and start generating profits for your business.
Customizing your YouTube channel is a good tactic to gain more traffic to your website. Create engaging content on your YouTube channel that could connect with your target audience well.
Some tools provide you information on what backlinks your counterparts use to rank higher.
Google Search Console lets you have complete reports that show the progress of your webpages. It highlights the red flags or errors that any of your pages may have. All you have to do is register with Google Search Console to make the most of it.
Setting up a clear budget and implementing strategies the right way will ensure a higher ROI for your business. You will gain organic traffic to your website, which will potentially turn into sales in the future if you have effective SEO strategies in place.
SEO does not produce results overnight but it takes a few months before you witness results. Therefore, create a six-month budget plan for your business.
Also, linking to quality content may help you with getting backlinks. Thus, to increase your website’s credibility you need to include outbound links.
Another key feature of local SEO is adding structured location data to your site, it provides Google all the required information about your company. For instance, if you are in New York and type any fast food restaurant name in Google, you will see detailed local information appear in front of you in search results.
In today’s digital marketing world, having an effective online presence is key to business growth. You will make slow progress if you do not invest in the best small business SEO services, resulting in low profits. Would you want that? Certainly not.
Search content ideas that will engage your target audience and implement them. Make sure to monitor the long-term results and improve your strategy.
Therefore, optimize your website for a smooth user experience on a mobile phone. You might lose a potential buyer if your website does not perform well on a smartphone.
Including links to your website is a great way of getting ranked on google. Every web page on your website must include some external links and internal links that direct your users to external websites and your website’s other web pages.
It is time for you to take the next step once you have the knowledge of affordable SEO services for small businesses and how you can fully utilize them. Get your team to work on preparing a practical budget for using SEO best practices.
The beauty of SEO services for small business owners is that they are quite affordable. You do not have to invest a large amount of money to get the best long-term results. Therefore, it favors small businesses who are looking for ways to attract more traffic to their websites and rank better in search engines.
Having a 404 page would help lost users to get what they want. You may include links directing to your sitemap, homepage, or site’s search bar.
Google Search Console.
Use bold text and bright colors to make them appear unique. The text should be easily readable and concise, having two to three words. A long text might make users lose interest.
The thumbnail plays a key role in attracting users to click on your video. You will have your thumbnail displayed along with many others, thus make sure to make it as attractive as possible.
Your business success is largely dependent on the quality of SEO service they will provide. Consider the client retention rate of the agency and whether their specialists are result-oriented to help your business grow rapidly.
It indicates the authenticity of the published reviews. So, analyze the reviews thoroughly and see whether clients experienced holdups while working with the company.
Thinking about how SEO improves the online presence of a business? Here is how:
Sometimes, product reviews and ratings would appear directly on SERPs. Also, third-party e-commerce websites, such as Amazon and your social media handles display reviews and ratings directly.
Adding relevant outbound links to authentic and high-quality sources could help you add value. Links to a quality source will assure your users of the authenticity of your content and keep them engaged.
Despite the effective structure of your website, it may face some issues causing your visitors to get lost on the site. Develop a plan to redirect visitors to your webpage.
When looking for affordable SEO services for your SMB, be mindful of the success rate of the company you select. It is imperative to know about the efficiency of the SEO company you choose for your business.
Internal links from your top website pages are crucial for you to direct your readers to other relevant sources. You may want your users to read something else once they have completed reading your content. Internal linking also helps Google index content on your site. So, insert internal links to your website content and direct them to other pages.
Also, ask about any recent challenges the specialist may have experienced that enhanced his/her knowledge.
On-page SEO for companies emphasizes optimizing the content on your webpage, whereas off-page SEO involves the actions you take outside of your website. And technical SEO makes sure that your website works well and addresses any indexing issues it might have.
Also, give it a title or a name, consisting of keywords. Make sure the size of the image file is small and every image has an alt tag. An alt tag allows the browser to display the alt text if the image is not visible to the reader or while using a screen reader.
Take care of the formatting of your text on the web pages. It would be wrong to think that Google’s advanced algorithms can read unformatted text perfectly. Be sure to use relevant title tags for your website pages.
For example, Google has local search algorithms that present the consumers with webpages of local businesses nearest to their area. Your customers should be able to locate your business in real-time.