RANK MATH SEO ANALYSIS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Rank Math was first created in 2018 and started in New Delhi, India. Since its launch, it has exploded into popularity, with over 500,000 users downloading Rank Math in less than two years. Although it’s not currently listed as the most popular second choice WordPress SEO plugin (All In One SEO currently sits behind Yoast SEO), its sudden rise to fame makes it inarguably the second most successful SEO plugin of 2020.

Both Rank Math and Yoast SEO have handy wizards to help you get started. Which one you prefer is down to you, but here’s how both guide you through the set-up process.

Yoast SEO’s configuration wizard allows you to disable features like:

Yoast SEO Vs.Rank Math – Getting Started.

The winners in each category from our perspective are:

But also explains what they are so you know what you are toggling on or off. The configuration wizard is very easy to follow and friendly to new users.

Rank Math offers a more in-depth keyword assessment than Yoast’s free version. It provides a ranking from zero to a hundred, with a green (for good) if you go above the eighty-mark. Like Yoas it also gives a readability score and helps you review whether you’ve used the keyword a suitable number of times (and prompts you to use it in the title). Rank Math also offers a suggestion list like Yoast SEO but it pops up immediately once you start typing in the keyword.

It’s not unreasonable to assume that Rank Math has to be cheaper and have more free features to compete with Yoast SEO. Yoast SEO is still far more popular and widely used than Rank Math, although we are interested to see how Rank Math develops in the future.

Considered the godfather of SEO, Yoast has now expanded to include tutorials on making the most of search engine optimization, as well as offering tailored SEO plugins for eCommerce, video SEO, and News SEO.

WINNER = RANK MATH.

Yoast SEO.

Yoast SEO lets you analyze your single keyword on the free version (more options are provided with Premium), rates how good it is, and shows you a list of suggestions. The score it gives you is assigned on a traffic light system from red to green, and it also lets you analyze the readability score.

Why has it been so successful? Rank Math has a pretty impressive free features list so far unrivaled by other SEO plugins. There is a Premium version available but for many, the free version is all they need.

The winners in each category from our perspective are:

Both Yoast SEO and Rank Math share the following list of free features:

Yoast SEO Vs. Rank Math – Keywords.

Rank Math divides its Premium packages into Pro ($59) and Business ($199). These are marked as special offers, with the Pro listed as $129 normally, and Business as $429. The difference between these two is quite substantial:

Like Yoast SEO, Rank Math’s wizard is pretty easy to follow and guides you through simple steps like adding the website and company information, through to integrations with software like Google Analytics. It also runs a diagnostics test to flag any issues with compatibility and runs a full list of them so it’s clear if there is an issue before you begin using the plugin.

Rank Math was free until November and now offers a Pro and Business version. This hasn’t affected the free version, however, and instead offers many of the upgrades that Yoast SEO includes in it’s paid add-ons (Local SEO, Video SEO, and advanced WooCommerce SEO).

Yoast SEO’s Premium package is for use on one single site and costs $89, although you can get discounts for multi-site licenses. Initial discounts begin at 5% per additional site and increase substantially once you purchase for more than 10 sites.

Here’s what to expect when you’re looking to buy a Yoast SEO or Rank Math paid package.

Moving on, the next two options that we need to talk about are the Rank Math 404 Monitor and Redirections module. Usually, to have access to these kind of features, you need an extra plugin like the Redirection plugin. In other cases, like Yoast SEO, it’s part of the premium offer.

Also, the drop-down menu for adding variables to the meta description in the search appearance settings gets cut off.

If you haven’t done so, Rank Math can also install the Google Analytics code for you. Simply switch on the button and you are good. However, for important settings like anonymizing user IP addresses (cheers, GDPR), you need the paid version of the plugin. In the free version, the only thing you can do is exclude logged-in users from tracking.

I am not the only one with this opinion. The plugin directory shows that Rank Math has 800,000+ active installations and people have given it 4.9 out of 5 stars, which is pretty impressive. Only two other plugins that I tested so far managed to score the same rating.

Some elements in the Rank Math editor sidebar overlap its header.

Take Charge of User Permissions With the Role Manager.

Alright, now that we have gone over all available features and what else the plugin has to offer, let’s end the review with the pros and cons of Rank Math.

Unsurprisingly, everything to do with this feature is located under the Sitemap Settings .

This makes picking one (or several) much easier and is also great to collect keyword ideas (you can actually optimize your pages and posts for several keywords at once, more on that soon). Once you input a focus keyphrase, the plugin analyzes how well optimized your post is for it.

Rank Math also has an Advanced section (note: it’s not available when the plugin is set to easy mode).

Let’s go through what possibilities you have to configure what your site content looks like in search and social. Be aware that some of the options below are only visible when you have set Rank Math to advanced mode.

Tagged like that, it will show up under Link Suggestions , a feature you first have to switch on under Titles & Metas . When active, it appears in the normal post sidebar ( not the Rank Math sidebar!).

Rank Math will also show the optimization for each individual keyword via colors from red over yellow to green. The plugin marks the main keyword with a star. Click on one of the other keywords to see its optimization level. If there is anything you don’t understand, just click the question mark icons for instant tooltips.

When you first activate Rank Math, it automatically starts a setup wizard to guide you through its most important settings.

Below that, there is a detailed breakdown of what is going well and not so well on your site. Let’s go over them step by step.

Here’s What I Really Like.

Here, you can, after registering with Bing, have Rank Math SEO immediately submit new posts and pages to the search engine. What’s more, you also have the option to manually submit URLs on your site to the Bing index under URL Submission . Find more information and a tutorial here.

A color indicator at the top will show how you are doing lengthwise so you don’t make your titles and descriptions too long or short.

This is really useful since a lot of people might forget to fill in this important meta information. It’s also easy to configure the title formats with the usual quick tags.

After you are done with the wizard, you land on the Rank Math dashboard.

In case you don’t know, breadcrumbs is the name of the link path displayed on top of a page that you often see in online shops.

Hot diggity! I see you are about to comment on this post. What an excellent idea! I’m sure your contribution will add lots of value to the discussion and be really helpful to others.

Advanced SEO.

Let’s say you combine two shorter posts on your site into a longer, more detailed one. For that, you need to delete at least one of them, which will no longer be available under the original URL.

At the top is a preview of the Google search snippet. You can switch back and forth between mobile and desktop view to see what users on different devices will see.

Hey Roberto, can you input the URL of your sitemap into the top bar of Google Search Console to inspect it and then choose “Test Live URL” after hitting enter? This will tell you if Google can even access and index the sitemap. If that is possible, remove your existing sitemap from GSC and try to re-submit it.

However, overall I am really having a hard time coming up with any points of criticism. The plugin is just executed really well.

You will also see a simplified version of this on the WordPress dashboard.

It also splits its on-page SEO tips into different categories:

What’s more, a click on the pen icons at the top of the columns lets you edit all the information here.

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