RAPPORT AUDIT SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
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20 Video Submissions
Power Point Creation
20 Power Point Submissions
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1 Weebly Post
10 High PA Tumblr Posts
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1 Blogspot Post
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300 Twitter Retweets
500 Pinterest Repins
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In all geographies and industries, consumers turn towards websites for information, services, and products. That means your business needs a top-notch website to meet user expectations and stay relevant.

Through Siteimprove’s all-in-one solution, businesses can amplify their digital marketing efforts by creating an engaging and inclusive website experience, supercharging cross-channel growth, and maximizing marketing performance and ROI.

We want to help you understand:

We use our cloud-based digital marketing solution to conduct a custom audit of your website, then send you a report with a snapshot of your website health. The report provides scores in three areas: content quality, digital accessibility, and SEO.

Request a custom analysis of your website to receive a report detailing your brand’s overall website experience. We will email your report within two business days, so you can see how your website scores across content quality, SEO, digital accessibility, and more.

What is the Digital Insights Report?

You’ll also receive your score breakdowns, an overview of issues as they appear on your website, and free tips on how you can fix the critical issues.

Simply put, your website is your most valuable business asset when it comes to attracting new visitors and customers, meeting their needs, and building your brand reputation.

This custom analysis of your site provides a snapshot of your brand’s website experience, so you can optimize your website, attract new visitors, and drive conversions.

Why should you request a Digital Insights Report?

Your client may also get a significant amount of traffic from Google Discover or Google News. If that’s the case, it’s probably worth dedicating a separate slide to it.

We show the highlights of the newly acquired referring domains sorted by Domain Rating (DR) score because it’s a solid and easy-to-understand proxy for improving backlink profile growth.

Search visibility is the SEO version of one of the most important marketing KPIs: share of voice (SOV). It’s basically keyword rankings on steroids.

Before you steal our SEO report template, let’s first learn the following:

An SEO report is an overview of important SEO metrics reflecting business growth, performance in search engines, backlink portfolio strength, and website health.

6. Non-branded organic traffic progress.

If you’re doing local SEO, you’ll probably include an overview of local rankings and local SERP features. E‑commerce client? You may want to include Average Order Value from the organic traffic and dive deeper into the technical side of things.

SEO Reporting Polls for upcoming article/presentation (Please RT) 👇

Our SEO report template is also in a deck format because it’s the easiest to use and read for everyone. The downside is you have to go through new data every month and put it together manually.

It’ll get pretty messy to present position changes of possibly hundreds of keywords in a deck. We should, therefore, satisfy the client by only reporting on the most important keywords for the business, aka “money keywords.” You can then include the rest by linking to the exported spreadsheet if the client wants to see it.

If you engage in outreach activities and see a new referring domain gained from that, you can highlight it in the screenshot so that the client can differentiate earned and acquired links.

After showing your client all the data and reports, you should give them a plan of the most important SEO tasks you’ll be working on next month.

Second, the type of business you’re doing SEO for should also be reflected in the report adjustments.

Reporting will probably never be anyone’s favorite activity. But it’s crucial that you nail this to have satisfied and well-paying clients.

You can change the color scheme to the brand colors of your client, give it a bit of your own branding, make it look fancier, whatever you like.

The number of times this article was shared on Twitter.

7. New referring domains highlights.

1) What format do you use for your recurrent SEO reports to non-technical clients/boss/decision makers?

As explained previously, our SEO report template (or any other) isn’t a one-size-fits-all solution. It’s simply a great starting point to create an SEO report your clients will appreciate.

So there you have it. A fully customizable SEO reporting template to give to your clients. In case you skimmed through the article first, here’s the link again:

It’s time to move on to the actual SEO reporting.

And while you can’t win with SEO every month, an effective SEO report should still convey that your work is likely to have positive ROI in the long term.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

To get this done from start to finish, you’ll need the following tools:

2. Highlights.

Ahrefs’ Best by links growth report in Site Explorer is good to include here because it shows you pages that received the most backlinks in the past 30 days.

If you are responsible for backlink profile growth, go to Ahrefs’ Site Explorer, check the Referring domains report, and filter for new referring domains in the past 30 days (as you can see in the slide).

Now let’s get back to the expectations between you and your client. The report should primarily contain what you’ve previously discussed. If you sent an SEO report without educating the client beforehand, you’d get a lot of questions and demands to show more data. This is even if the SEO report is perfect. That’s because you’re the SEO expert, not the client.

Truth to be told, there’s much more to evaluating link building than the number of links and DRs of referring domains. But that’s relevant for link prospecting before launching outreach campaigns, not for SEO reporting. Your clients don’t need to dive into all the nuances.

The first slide is the easiest part to create.

Go to Ahrefs’ Site Audit, set up a project for the client’s website if you haven’t done so already, and let the tool crawl the website. Depending on your crawl settings, Site Audit can recrawl the website periodically, providing you with all the current and historical technical SEO data.

Again, you want to compare the current month’s performance with the previous month’s and, ideally, even with the year-over-year (YoY) performance. Most businesses tend to have seasonal swings, so some MoM comparisons may look bad just because the high season has already ended.

You get the Health Score on the overview page after each crawl is done:

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