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SEO doesn’t have a shelf life of weeks or months. No one “pulls the plug” on SEO. With paid advertising, the minute you stop paying, the traffic drops. SEO just keeps going and going, working night and day.
The long-term effects of a solid SEO program are clear. Unlike most forms of marketing, where you start with a clean slate every year, SEO builds upon itself to grow stronger over time. You can layer upon what you did last year and keep growing, until you own your niche and dominate your market.
Having an e-commerce website without SEO is leaving cash on the table — and plenty of it.
These successful companies have a unique mindset. Their approach, preparation and planning is different. They integrate SEO with an overall marketing strategy, tying it in with activities like content marketing and social media marketing, guided by an experienced SEO consultant.
The way technology has evolved over the years has transformed the way consumers purchase products. Search is now an integral part of the decision-making process, with 89 percent of consumers using search engines to inform their purchase decisions.
Reason #2: SEO Is A Cost-Effective Way To Grow Your Bottom Line.
My biggest challenge when working with clients is getting them to see just how deeply Google is embedded into the day-to-day life of consumers. As a result of this, SEO has become critical to e-commerce business’ financial results. Since clients don’t always see the “problem,” SEO doesn’t get the attention and budget it deserves.
In some cases, you can even take a break or focus on other things for a few weeks or months and return to find your SEO just as effective as before (or close to it). Unlike paid advertising, the stream of customers and sales won’t stop the moment you put the brakes on. If you run short of cash, you could pause your other ads and still be visible to your audience through organic search results.
Integrating SEO with other marketing activities has a twofold benefit: it increases the effectiveness of these marketing activities while also improving your organic search visibility. This saves you time and money and brings down your cost per conversion. You’ll achieve more by spending less.
In the fairy tale, “Jack & the Beanstalk,” a magician gives the little boy three magic beans. His angry mother flings them out of the window. Overnight, a giant beanstalk springs up, helping Jack climb to a kingdom in the sky — from where he makes a fortune.
The tips I’ll share in this report are based on 10+ years of hands-on, real-world experience with SEO and e-commerce. Each recommendation is based on analysis of hard data, not intuition or gut instinct. These hard-earned lessons come from helping real clients with genuine situations.
Look at it from another perspective. Your potential for growth is tremendous. Too often, I find clients satisfied with average rankings on Google’s organic search results. They don’t understand that they could expand sales and revenue massively by improving further.
This oversight means they are limiting their own growth. Instead of taking their business to the next level with professional SEO, they leave money on the table. They plan without correct analytics data, and then half-heartedly execute a few SEO activities without any plan or strategy guiding them.
Successful e-commerce companies have prioritized SEO efforts to optimize their websites for Google (and other search engines). I’ve seen small Norwegian local e-commerce websites dominate niches with stiff competition from leading international brands. Remarkably, they do this even with relatively small budgets and limited resources. Some have done it just by following simple SEO best practices.
In highly competitive industries and niches, paying for website traffic can run to many dollars per click. Or maybe you’re forced to buy costly banner ads. With effective SEO, you are less dependent on this traffic. Of course, you can still buy ads. But if finances are tight, SEO can be a lifesaver that keeps sales and profit flowing.
It doesn’t matter if your company is big or small, a bootstrapped startup or a Fortune 500 firm — you need SEO to maximize your e-commerce website’s profitability.
Reason #3: SEO’s Effects Are Long-Lasting, Making It A Great Investment.
My more successful clients allocate most of their time and resources to activities that are essential for meeting their goals — and cut down on areas with lesser potential or impact. When the fundamentals of your sales and marketing strategy involve correct analysis of your situation, market and competition, and your plan is tailored to your resources and strengths, your efforts will be more cost-effective.
But don’t take my word for it. Log on to your analytics tool. Look at where most of your traffic, conversions and sales come from. I’m positive that, in most cases, organic search will rank as one of your top sources of revenue. For many businesses, Google drives the lion’s share of profit-producing traffic. (And if it doesn’t for yours, then you’re making some big mistakes somewhere.)
You shouldn’t fall into the same trap and lose the throne to others. Search engine optimization has the potential to boost your e-commerce site’s sales and revenue and make you the market leader in your industry. And the good news is that your investment in SEO will even pay for itself in a very short time, while its effects will last for many years.
Search engine optimization delivers results that are targeted, cost-effective and measurable — and long-lasting.
Unlike paid search traffic, the traffic from organic search is “free” — no cost per click, no cost per conversion, no cost per impression. No wonder SEO has always been so popular. You can attract quality traffic in large volumes without paying for it directly. (Of course, there are costs associated with hiring and retaining an SEO professional, though this is true for any online marketing discipline.)
If your revenue were to drop by 50 percent, alarm bells would go off instantly — yet that doesn’t happen when you miss a chance to grow by 50 percent. That opportunity is just waiting there for you to grab with a superior SEO strategy.
For your e-commerce website, Search Engine Optimization (SEO) is like the three magic beans. It will make you a fortune, too!
Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here’s why.
Thus, ignoring SEO means you’re taking the risk of not being visible during your customers’ buying journey. When you aren’t visible on search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits — and you’re letting them grow stronger.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
Knowing the environment of the web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
5. Local SEO Means Increased Engagement, Traffic & Conversions.
As the market evolves, yes, it’s best to follow the trends and changes closely.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.
While the role of SEO may change and strategies change, new avenues are constantly opening up through different entry points such as voice, apps, wearables, and the Internet of Things (IoT).
Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands not just to be discovered but to shine.
10. SEO is PR.
It will also undoubtedly positively impact the buying cycle when done right.
What’s this mean?
SEO pros help to ensure that is avoided.
Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.
1. Organic Search is Most Often the Primary Source of Website Traffic.
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.
SEO is becoming a zero-sum game as zero-click SERP show the answer directly at the top of a Google search result.
In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts.
Why is SEO growing in importance the way it is?