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What we mean in the section above is that SEO is theory crafting .
What we offer is high-level theory crafting and insight on these changes. In simplest form this comes in the delivery of consult and advice via email, phone, audits, and more. When you engage with us, we are not merely “tinkering” on the backend of your WordPress install or “updating metadata” every other week.
We work around the clock to reverse-engineer Google Search and demystify what many purport to be a convoluted and ever-changing process. It is important to always stay on top of turbulence and the changing state of search from month to month. Whether we are working together, or you are implementing SEO changes yourself, the pilot has to stay informed or someone else in the SERPs will…
With that being said, this service and concept can change with the month; our theories need to pivot based on the landscape of algorithm changes, changes in the competitive landscape, and more.
For many clients, we do not touch the backend of the website. Many brands and corporations have teams and systems of approval that tend to this. Small businesses often do not have these ecosystems built for website management and require us to make changes ourselves.
At its core, Search Engine Optimization is a consulting service.
Due to the sheer volume and breadth of industry or business-intent in which we work, we are able to craft such theories. Ecommerce websites, local SEO / service-area type websites (roofers, plumbers, local law firms, dental practices, med spas, or doctors, etc), marketing & advertising agencies, software companies, wealth management firms, mattress sales, medical device sales, news publications, bloggers & writers, virtual reality agencies, wine & spirits brands, mezcal brands, manufacturing, warehousing, realty and real estate consulting, bars and restaurants, business consultants, ERP consulting, commercial finance, private lending, SaaS software sales, skincare & beauty brands; you name it, we’ve worked on it. The more diverse our portfolio and experience from industry to industry, the more we know about how search works .
Rochester SEO has always been the spark that started this company. It was in this small city where we learned SEO across many Rochester-based business’ websites & more. In the future, I don’t see a world where Rochester, NY is not the headquarters of JSB Collaborative. The rent is too low & traveling from here using connecting flights to New York is too lucrative to pass up. Today, many large brands around the world contract to Rochester, NY, especially in the marketing & advertising industries because of this.
We love Rochester & always will.
First and foremost, it is important to asses a topical understanding of any website’s capabilities and shortcomings in its current state. As of now in 2020, we approach this differently than most. The important thing to note when building a list of target terms the website should rank for is that SEO is effectively just document retrieval . To leverage this basic function of organic search to the benefit of our clients, we deep dive into keyword research as a jumpoff point.
Nothing’s worse than an agency that dumps reams of digital data into an Excel sheet and leaves you to figure it all out. Our reporting is much more digestible; focusing on the key performance indicators you’ve identified as being high priority, and we contextualize all reporting in human terms your whole team can absorb and act upon. We’re often on conference calls with clients highlighting areas of unique opportunity uncovered by emerging analytics trends we observe in the field.
Whereas many SEOs are stuck in the yesteryear best practices of backlink building, we excel at the lost art of on-page optimization. It is our determination that this is the most pure and most long-term stable implementation of SEO for your valued asset, which is your website. We keep the work and the value “on the page” — within the website you own and control — which builds and benefits the content that is public-facing on your site; increasing equity over time.
Unfortunately Google is not our asset to control. We study information, document, and data retrieval at scale as a result.
In the early phases of any SEO campaign, part of the collaborative process with you and your team is to identify areas of potential opportunity and desired expansion in the digital space for your business and its products / services. Once identified, we go to work on surveying the landscape in those market areas to reveal competitive shortcomings and openings that can be filled by an intuitive content creation strategy of our collaborative development with you and your staff.
As SEO specialists, we spend basically every waking (business) hour studying search results. Quite early on, we determined that there was a significantly large market gap within the industry between those that sold SEO and those that actually do SEO .
It comes with the territory. From solo developers with varying skillsets to big design agencies, we believe that every project has that perfect fit for the job. We pride ourselves in making solid WordPress sites built with SEO integrated right in its foundation.
Based in the Heart of Rochester, NY.
This is effectively what it means to operate a search engine. Our studies in these fields allow us to attempt to control such a concept on behalf of brands large and small, SMBs, Corporations, Service Providers, Publishers, Bloggers, you name it– if you publish content to the web, we study how to acquire visibility by way of informational retrieval algorithms at scale.
You will need to know more about search than you do now. It’s not just up to us; we need to walk you through your website, the content on it, what it says and how it is organized in order to rank it in search:
How We Collaboratively Partner With Your Business.
75 The percentage of user clicks the top 5 websites in a search result receive.
Bonus info: There are over 3.5 billion Google searches made every day.
What good is a website if it can’t be found? If you guessed nothing. you win!
Bonus info: Users will spend an average of 1.17 seconds reading your web title and description in a search result.
80 The percentage of users that ignore paid ads and focus on the organic results.
Are SEO companies worth it?
We establish first page organic position to generate an organic return on investment (ROI).
Scriptable Solutions is a SEO company in Rochester, New York, offering professional SEO service using digital marketing to rank websites in search engines like Google, Bing and Yahoo.
We create a positive SEO report card to build lasting authority in search results.
1 The page we’re on if you do a google search for web design in our area.